What users are saying about
7 Ratings
18 Ratings
7 Ratings
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Score 7.9 out of 100
18 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Iterable
4.2
WYSIWYG email editor
Cordial
4.0
Iterable
5.0
Dynamic content
Cordial
6.3
Iterable
4.3
Ability to test dynamic content
Cordial
6.8
Iterable
3.5
Landing pages
Cordial
10.0
Iterable
A/B testing
Cordial
7.0
Iterable
4.3
Mobile optimization
Cordial
7.5
Iterable
3.6
Email deliverability reporting
Cordial
8.4
Iterable
6.0
List management
Cordial
7.5
Iterable
3.6
Triggered drip sequences
Cordial
9.3
Iterable
3.0

Reporting & Analytics

Cordial
7.0
Iterable
5.6
Dashboards
Cordial
8.5
Iterable
5.7
Standard reports
Cordial
6.5
Iterable
5.7
Custom reports
Cordial
6.0
Iterable
5.5

Platform & Infrastructure

Cordial
Iterable
8.0
API
Cordial
Iterable
8.3
Role-based workflow & approvals
Cordial
Iterable
8.8
Customizability
Cordial
Iterable
7.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Iterable

  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Iterable

I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Iterable

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

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