Cordial vs Iterable

• Provides helpful desktop and mobile previews.
• Sends emails reliably.
• Allows for pretty robust audience rules.

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• What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
• I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
• Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.

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• Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
• A lot of the templating must be built from scratch.
• Deliverability insights (out of the box) could be expanded further.

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• You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
• Rate limits on the api calls are restricting.
• Workflows cannot be duplicated across projects.

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• Best to manage your clients' business.
• Not ideal for freelancers.

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• Grew our email marketing almost 10 fold.
• Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.

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