What users are saying about
7 Ratings
37 Ratings
7 Ratings
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Score 6 out of 100
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Feature Set Ratings

  • Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
6.1

Iterable

61%
Cordial ranks higher in 8/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
6.0
60%
16 Ratings

Dynamic content

6.3
63%
5 Ratings
5.4
54%
18 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
5.8
58%
18 Ratings

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

7.0
70%
4 Ratings
6.4
64%
19 Ratings

Mobile optimization

7.5
75%
5 Ratings
5.8
58%
16 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
6.7
67%
27 Ratings

List management

7.5
75%
5 Ratings
5.8
58%
19 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
7.1
71%
16 Ratings

Reporting & Analytics

7.0

Cordial

70%
5.0

Iterable

50%
Cordial ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
5.0
50%
18 Ratings

Standard reports

6.5
65%
5 Ratings
5.1
51%
18 Ratings

Custom reports

6.0
60%
5 Ratings
5.0
50%
16 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
6.8

Iterable

68%
Iterable ranks higher in 3/3 features

API

N/A
0 Ratings
6.3
63%
15 Ratings

Role-based workflow & approvals

N/A
0 Ratings
6.6
66%
13 Ratings

Customizability

N/A
0 Ratings
7.6
76%
15 Ratings

Attribute Ratings

  • Iterable is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
6.6

Iterable

66%
19 Ratings

Usability

Cordial

N/A
0 Ratings
1.0

Iterable

10%
1 Rating

Support Rating

Cordial

N/A
0 Ratings
1.0

Iterable

10%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Iterable

I
would highly recommend Iterable especially if you are a large enterprise
company with unlimited resources and are willing to get lots of customization
done. However, to be honest, if you are a small business then I wouldn’t highly
recommend Iterable to you because in my opinion, it fits well in a larger
company. Also,
I think that Iterable is a great software for B2C companies who are looking to
focus on improving their retention using cross-channel messaging.
Bella Castilla | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Iterable

  • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
  • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
  • Iterable was easy to get started with because of its Segment.com integration.
Tim Noetzel | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Iterable

  • Workflow webhooks have limited customization and data options
  • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
  • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
Jason Paddock | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$500 per month

Iterable Editions & Modules

Edition
Iterable$5001
  1. per month
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Usability

Cordial

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed, so I can only give this a zero.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Iterable

Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed
Fallon Penrod | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Iterable

  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
Raja Datta | TrustRadius Reviewer

Screenshots

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