7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 37 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%
6.1
Iterable
61%
Cordial ranks higher in 8/9 features
Cordial ranks higher in 8/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
6.0
60%
16 Ratings
Dynamic content

6.3
63%
5 Ratings
5.4
54%
18 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
5.8
58%
18 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
6.4
64%
19 Ratings
Mobile optimization

7.5
75%
5 Ratings
5.8
58%
16 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
6.7
67%
27 Ratings
List management

7.5
75%
5 Ratings
5.8
58%
19 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
7.1
71%
16 Ratings
Reporting & Analytics

7.0
Cordial
70%
5.0
Iterable
50%
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
5.0
50%
18 Ratings
Standard reports

6.5
65%
5 Ratings
5.1
51%
18 Ratings
Custom reports

6.0
60%
5 Ratings
5.0
50%
16 Ratings
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A
6.8
Iterable
68%
Iterable ranks higher in 3/3 features
Iterable ranks higher in 3/3 features
API

N/A
0 Ratings
6.3
63%
15 Ratings
Role-based workflow & approvals

N/A
0 Ratings
6.6
66%
13 Ratings
Customizability

N/A
0 Ratings
7.6
76%
15 Ratings
Attribute Ratings
- Iterable is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
6.6
Iterable
66%
19 Ratings
Usability

Cordial
N/A
0 Ratings
1.0
Iterable
10%
1 Rating
Support Rating

Cordial
N/A
0 Ratings
1.0
Iterable
10%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Iterable
I
would highly recommend Iterable especially if you are a large enterprise
company with unlimited resources and are willing to get lots of customization
done. However, to be honest, if you are a small business then I wouldn’t highly
recommend Iterable to you because in my opinion, it fits well in a larger
company. Also,
I think that Iterable is a great software for B2C companies who are looking to
focus on improving their retention using cross-channel messaging.
would highly recommend Iterable especially if you are a large enterprise
company with unlimited resources and are willing to get lots of customization
done. However, to be honest, if you are a small business then I wouldn’t highly
recommend Iterable to you because in my opinion, it fits well in a larger
company. Also,
I think that Iterable is a great software for B2C companies who are looking to
focus on improving their retention using cross-channel messaging.
Senior Account Executive
Twilio Inc.Internet, 1001-5000 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Iterable
- I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
- Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
- Iterable was easy to get started with because of its Segment.com integration.
Director Of Product Design
GetHumanConsumer Services, 1-10 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesIterable
- Workflow webhooks have limited customization and data options
- Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
- No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
Director, Marketing Data and Technology
OportunFinancial Services, 1001-5000 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Iterable
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$500 per month
Iterable Editions & Modules
Edition
Iterable | $5001 |
---|
- per month
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.Usability
Cordial
No score
No answers yet
No answers on this topic
Iterable
Iterable 1.0
Based on 1 answer
Our implementation failed, so I can only give this a zero.

Verified User
Executive in Product Management
Internet Company, 51-200 employeesSupport Rating
Cordial
No score
No answers yet
No answers on this topic
Iterable
Iterable 1.0
Based on 1 answer
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.

Verified User
Executive in Product Management
Internet Company, 51-200 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesIterable
Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed
Independent Contractor
Rothy’s/NexRepApparel & Fashion, 51-200 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Iterable
- With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
- Have a good transactional system for emails
- Have a full automated system for all emails, cut out the manual work to be able to strategize
Email Operations and Deliverability Lead
TrueAccordFinancial Services, 51-200 employees