Coremetrics / IBM Digital Analytics (discontinued) vs. Google Drive

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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It is possible to share files and folders with up to 200 email addresses, as well as with persons outside the company.Use the drop-down arrow to select who may see, comment on, or change the file or folder before sending out an invitation.I am very much impressed with this feature

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Any user with access can store a file using different platforms like Android, IOS, Windows, or Ubuntu (Desktop version)
• You can share files with any number of different users with different access rights or you can even keep it public by providing the access link and assign different rights for public access
• You can open Excel/Word files using google software Sheets/Docs in the browser environment without having to install software like Microsoft Office etc on your Windows OS

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Having a little bit more control and clarity over what is shared and how it is shared would be a useful improvement.
• Could be more robust and flexible as far as assigning restrictions.
• Google Sheets could be enhanced because Excel really is not there yet as a product with equal capabilities as there are still quite a few limitations to the functionality.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It's perfect for me. It keeps things saved and is easy to remove items if needed. Also, I very much enjoy the formatting options. Along with the integrations it has for SSO. Overall, this is the most user friendly system I have ever come across.

Very easy to implement and use.

It's easy enough to use for computer users of all ages and skill levels. I am an advanced user, and I think the hardest part might be showing someone how to download and set up the app on their device if they weren't too familiar with computers, but overall it is very easy to understand.

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Never had any issues

Always available

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The documents load fairly quickly and also update in real time, especially given the fact that multiple people can be using it at once. The "Offline" feature works great to allow the user to make edits and access the document without access to the internet, and then sync changes later once they're back.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

It takes a few days for customer support to get back to you. Although, I have not had to use support too often. Once you get an email back, they are very thorough and work hard to fix the problem quickly. It is a really great resource and a great way to get the help you need if you're stuck. A phone call also works quickly but you have to call during specific times.

The effective google workspace using training that my organization received and was conducted by me (as a team lead of the ICT team) was mind-blowing and as a result, our staff is performing well in terms of using the application for their daily jobs than before. Now, in my institution, all teachers and all the administrative personnel are very much interested in cloud storage facilities, in previous my institution was afraid of losing all important documents in the cloud storage. But, after having received the training they are now realized that if anyone has only one google account then he or she can use 15GB of cloud storage freely and they are now happy because now it is not necessary for anyone to carry the traditional pen drive.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

It's an extremely easy software to implement, once you sign up for a google account you automatically have access to google drive with a set amount of storage space. The business or Google Suite accounts have more storage space than a regular free account, but setting up and accessing google drive is very easy in both cases

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

In short, Google Drive is better for independent users who store a normal amount of stuff. OneDrive makes more sense for businesses and teams that are doing heavy-duty storage or large-scale syncing. Realistically, though, most users will fall somewhere in between the two, where either platform would meet their needs.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

I have always been able to access

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It has given our operation remote capabilities
• Easier to access and understand client's need through collaborative enviroment
• availability to digital resources fast and easy
• saved our operation hundreds of dollars in physical storage (both investment and maintenance)
• our operation became easier for new staff to get onboard: small learning curve to use it