Crazy Egg vs. Google Tag Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crazy Egg
Score 7.6 out of 10
N/A
Crazy Egg is a heat map web analytics product.
$24
per month
Google Tag Manager
Score 8.4 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
Pricing
Crazy EggGoogle Tag Manager
Editions & Modules
Crazy Egg
$24.00
per month
No answers on this topic
Offerings
Pricing Offerings
Crazy EggGoogle Tag Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Crazy EggGoogle Tag Manager
Considered Both Products
Crazy Egg

No answer on this topic

Google Tag Manager
Chose Google Tag Manager
5 reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity, a library of built-in tags and variables, public documentation and community support.
Top Pros
Top Cons
Features
Crazy EggGoogle Tag Manager
Security
Comparison of Security features of Product A and Product B
Crazy Egg
-
Ratings
Google Tag Manager
9.8
53 Ratings
13% above category average
Role-based user permissions00 Ratings9.853 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Crazy Egg
-
Ratings
Google Tag Manager
8.1
64 Ratings
1% above category average
Tag library00 Ratings7.859 Ratings
Tag variable mapping00 Ratings8.052 Ratings
Ease of writing custom tags00 Ratings7.563 Ratings
Rules-driven tag execution00 Ratings8.358 Ratings
Tag performance monitoring00 Ratings7.855 Ratings
Page load times00 Ratings8.346 Ratings
Mobile app tagging00 Ratings8.432 Ratings
Library of JavaScript extensions00 Ratings8.735 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Crazy Egg
-
Ratings
Google Tag Manager
9.0
64 Ratings
8% above category average
Event tracking00 Ratings9.961 Ratings
Mobile event tracking00 Ratings9.844 Ratings
Data distribution management00 Ratings8.639 Ratings
Universal data layer00 Ratings8.755 Ratings
Automated error checking00 Ratings7.944 Ratings
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Crazy EggGoogle Tag Manager
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User Ratings
Crazy EggGoogle Tag Manager
Likelihood to Recommend
7.3
(34 ratings)
9.7
(68 ratings)
Likelihood to Renew
8.5
(14 ratings)
10.0
(6 ratings)
Usability
6.0
(8 ratings)
9.3
(13 ratings)
Availability
7.1
(4 ratings)
9.1
(1 ratings)
Performance
2.0
(2 ratings)
-
(0 ratings)
Support Rating
5.0
(7 ratings)
8.3
(11 ratings)
Online Training
10.0
(1 ratings)
7.3
(1 ratings)
Implementation Rating
9.2
(3 ratings)
9.8
(2 ratings)
Product Scalability
9.8
(2 ratings)
-
(0 ratings)
User Testimonials
Crazy EggGoogle Tag Manager
Likelihood to Recommend
Crazy Egg
+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights + Best fit if someone who is looking for deeper insights of individual page - Not suggested for very fewer visits of a website. Suggested to improve better visit count
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Google
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
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Pros
Crazy Egg
  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
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Google
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
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Cons
Crazy Egg
  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
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Google
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
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Likelihood to Renew
Crazy Egg
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
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Google
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
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Usability
Crazy Egg
It's not clear what features there are. The navigation icon is not labeled. It's hard to know where to start when you're first logging in as a first-time user. It's hard to know how to set up anything and there aren't many helpful tutorials in-product. I don't want to be kicked out of a help center or read the documentation.
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Google
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
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Reliability and Availability
Crazy Egg
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
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Google
No answers on this topic
Support Rating
Crazy Egg
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
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Google
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP). In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
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Online Training
Crazy Egg
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
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Google
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
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Implementation Rating
Crazy Egg
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
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Google
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
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Alternatives Considered
Crazy Egg
Hotjar is more expensive than Crazy Eggs, and we needed a tool to fit the budget for small comp. With more time, we could have tested it deeply also to have a better opinion, it seems to be great too
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Google
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
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Scalability
Crazy Egg
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things. As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
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Google
No answers on this topic
Return on Investment
Crazy Egg
  • Very Positive impact on ROI as it pointed towards some specific flaws of the website. These flaws were removed on a regular basis.
  • It constantly helps finetune our website to the requirements of the users. This helps in boosting our business development efforts.
  • It helps us to remove or modify the least visited sections of the website. Thus removing the limitations that hamper our growth.
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Google
  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
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ScreenShots