Crazy Egg vs Hotjar

• Easy integration. When we first started Crazy Egg, I was able to quickly and easily add it to our tag manager.
• Quick setup and live URL testing to make sure test is properly working. There's no guessword; I plug in the URL and it does the work!
• It's a simple software to use for quick information about how user's are interacting with our site. I don't have to jump through a lot of hoops to get to the data.

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• User recordings are the most useful feature of Hotjar - they separate the tool from competitors by allowing an anecdotal, real-life view of users working their way through your website funnel.
• The ability to deploy polls and surveys is a great feature to level up information gathering. Simple questions around intent/goals, objections or demographics can add color to your understanding of visitors and flesh out personas.
• A core component of Hotjar is heatmaps. The fact that these heatmaps are segmented by device and offer click, mouse movement AND scroll tracking are crucial to understanding user interaction on web pages in aggregate. This is especially valuable on landing pages.

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• The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.

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• There's no mention on their product roadmap to integrate with Adobe Analytics or Target. This could be an issue further down the line with customers that run big websites. Heatmaps, Net Promoter Scores and visitor recordings are all good scenarios when we'd want to compliment with our digital analytics data and reporting.
• We had an issue with a few heatmaps when the page is using unique div ids, however we received feedback that this is on the roadmap to be fixed.
• I'd like better security options, this isn't a complaint specifically towards Hotjar as most SaaS platforms don't offer much. At a minimum you should be able to restrict login access by IP address.

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• Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
• Helped us make data-driven decisions on how to update and design our website.
• Allows us to easily A/B test changes on website and measure data-driven results.

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• We've used Hotjar to improve engagement by removing clearly confusing navigation paths or interface options.
• We've used Hotjar to improve conversion by fixing lead form issues that weren't obvious at first.

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