Crazy Egg vs Hotjar

• Easy integration. When we first started Crazy Egg, I was able to quickly and easily add it to our tag manager.
• Quick setup and live URL testing to make sure test is properly working. There's no guessword; I plug in the URL and it does the work!
• It's a simple software to use for quick information about how user's are interacting with our site. I don't have to jump through a lot of hoops to get to the data.

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• User recordings are the most useful feature of Hotjar - they separate the tool from competitors by allowing an anecdotal, real-life view of users working their way through your website funnel.
• The ability to deploy polls and surveys is a great feature to level up information gathering. Simple questions around intent/goals, objections or demographics can add color to your understanding of visitors and flesh out personas.
• A core component of Hotjar is heatmaps. The fact that these heatmaps are segmented by device and offer click, mouse movement AND scroll tracking are crucial to understanding user interaction on web pages in aggregate. This is especially valuable on landing pages.

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• The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.

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• While the data is really interesting, the amount of data can get huge over time. If you don't prepare this you'll be stuck with a big load of heatmaps and videos that all look a little bit different.
• It's quite hard to organize the aquired data. There is no easy way to leave notes or integration with organisational applications.

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• Improved conversion rates
• Improved overall user experience
• Helped diagnose user experience issues
• Helped to verify that new page designs have improved overall user experience (or have not improved).

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• Using data from Hotjar, I've been able to get feedback from hundreds of clients and interview dozens of people, which not only gives me much better insights into their environments but strengthens our relationships.
• We have almost doubled the conversion rate of our landing page based on Hotjar data.

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