What users are saying about
25 Ratings
51 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Creatio

If you have an in-house expert, then this product, due to its customization abilities, is a great choice for a CRM. However, due to Creatio's low-code approach, there are areas where end-users can make their own changes and customizations without the need for a developer. One such case is building out team dashboards for real-time reporting.
Carl Moore | TrustRadius Reviewer

LeadSquared

LeadSquared offers end to end CRM functionalities at competitive pricing in the market and becomes an easy fit for most of the startups and companies in their growth phase. Having said that, some features are missing but they are on an roadmap and might surprise people out there with their evolving CRM.
Aniruddh Rathore | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Creatio
9.5
LeadSquared
Customer data management / contact management
Creatio
9.9
LeadSquared
Workflow management
Creatio
9.6
LeadSquared
Territory management
Creatio
9.1
LeadSquared
Opportunity management
Creatio
9.6
LeadSquared
Integration with email client (e.g., Outlook or Gmail)
Creatio
9.4
LeadSquared
Contract management
Creatio
9.5
LeadSquared
Quote & order management
Creatio
10.0
LeadSquared
Interaction tracking
Creatio
9.2
LeadSquared
Channel / partner relationship management
Creatio
9.4
LeadSquared

Customer Service & Support

Creatio
9.1
LeadSquared
Case management
Creatio
9.7
LeadSquared
Call center management
Creatio
8.5
LeadSquared
Help desk management
Creatio
9.1
LeadSquared

Marketing Automation

Creatio
9.6
LeadSquared
Lead management
Creatio
9.6
LeadSquared
Email marketing
Creatio
9.5
LeadSquared

CRM Project Management

Creatio
9.0
LeadSquared
Task management
Creatio
9.4
LeadSquared
Billing and invoicing management
Creatio
8.2
LeadSquared
Reporting
Creatio
9.5
LeadSquared

CRM Reporting & Analytics

Creatio
9.5
LeadSquared
Forecasting
Creatio
9.4
LeadSquared
Pipeline visualization
Creatio
9.4
LeadSquared
Customizable reports
Creatio
9.5
LeadSquared

Customization

Creatio
9.9
LeadSquared
Custom fields
Creatio
9.9
LeadSquared
Custom objects
Creatio
9.9
LeadSquared
Scripting environment
Creatio
10.0
LeadSquared
API for custom integration
Creatio
9.8
LeadSquared

Security

Creatio
9.2
LeadSquared
Single sign-on capability
Creatio
9.1
LeadSquared
Role-based user permissions
Creatio
9.2
LeadSquared

Social CRM

Creatio
9.4
LeadSquared
Social data
Creatio
9.2
LeadSquared
Social engagement
Creatio
9.7
LeadSquared

Integrations with 3rd-party Software

Creatio
8.4
LeadSquared
Marketing automation
Creatio
8.4
LeadSquared

Platform

Creatio
9.0
LeadSquared
Mobile access
Creatio
9.0
LeadSquared

Email & Online Marketing

Creatio
LeadSquared
9.0
WYSIWYG email editor
Creatio
LeadSquared
8.7
Dynamic content
Creatio
LeadSquared
8.6
Ability to test dynamic content
Creatio
LeadSquared
9.3
Landing pages
Creatio
LeadSquared
8.6
A/B testing
Creatio
LeadSquared
8.1
Mobile optimization
Creatio
LeadSquared
9.4
Email deliverability reporting
Creatio
LeadSquared
9.4
List management
Creatio
LeadSquared
9.4
Triggered drip sequences
Creatio
LeadSquared
9.4

Lead Management

Creatio
LeadSquared
8.6
Lead nurturing
Creatio
LeadSquared
10.0
Lead scoring and grading
Creatio
LeadSquared
10.0
Data quality management
Creatio
LeadSquared
5.1
Automated sales alerts and tasks
Creatio
LeadSquared
9.6

Campaign Management

Creatio
LeadSquared
5.4
Calendaring
Creatio
LeadSquared
2.1
Event/webinar marketing
Creatio
LeadSquared
8.8

Social Media Marketing

Creatio
LeadSquared
8.5
Social sharing and campaigns
Creatio
LeadSquared
8.6
Social profile integration
Creatio
LeadSquared
8.3

Reporting & Analytics

Creatio
LeadSquared
8.9
Dashboards
Creatio
LeadSquared
8.5
Standard reports
Creatio
LeadSquared
9.0
Custom reports
Creatio
LeadSquared
9.1

Platform & Infrastructure

Creatio
LeadSquared
8.8
API
Creatio
LeadSquared
9.0
Role-based workflow & approvals
Creatio
LeadSquared
8.8
Customizability
Creatio
LeadSquared
8.9
Integration with Salesforce.com
Creatio
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Creatio
LeadSquared
8.7
Integration with SugarCRM
Creatio
LeadSquared
8.6

Pros

Creatio

  • Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
  • The system is really easy to use. Users pick it up & love it immediately.
  • Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
  • Cost: Definitely competitive.
Will Ludgate | TrustRadius Reviewer

LeadSquared

  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
Asif Ismail | TrustRadius Reviewer

Cons

Creatio

  • Having more marketplace solutions that add to the system’s functionality would be great.
  • We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
  • We would also like to see some improvements to the customer portal.
Tatyana Yaroshenko | TrustRadius Reviewer

LeadSquared

  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Sanju Mathew George | TrustRadius Reviewer

Likelihood to Renew

Creatio

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar | TrustRadius Reviewer

Usability

Creatio

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 8.2
Based on 2 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
Aniruddh Rathore | TrustRadius Reviewer

Support Rating

Creatio

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.1
Based on 3 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
Aniruddh Rathore | TrustRadius Reviewer

Alternatives Considered

Creatio

The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Vladlen Manastiretskiy | TrustRadius Reviewer

LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Anonymous | TrustRadius Reviewer

Return on Investment

Creatio

  • bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
  • Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
  • The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.
Kenneth Harrington-Colon | TrustRadius Reviewer

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi | TrustRadius Reviewer

Screenshots

Pricing Details

Creatio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
$3,000*

* Per installation

Creatio Editions & Modules

Additional Pricing Details

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*

* Per Account

LeadSquared Editions & Modules

Edition
Basic-Marketing Automation$1501
Standard-Marketing Automation$4002
Enterprise-Marketing Automation$1,2003
Lite - Sales +Mobile CRM$154
Pro - Sales +Mobile CRM$304
  1. per month (5,000 contacts)
  2. per month (25,000 contacts)
  3. per month (100,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Creatio
9.4
LeadSquared
9.0

Likelihood to Renew

Creatio
LeadSquared
8.8

Usability

Creatio
LeadSquared
8.2

Support Rating

Creatio
LeadSquared
9.1

Add comparison