Crunchbase vs. ZoomInfo Sales

The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.

I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.

Incentivized

• Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
• Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
• Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
• Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.

Incentivized

• Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
• Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
• Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
• Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.

Incentivized

• Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
• Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.

Incentivized

• For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
• Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.

Incentivized

With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.

In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.

Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.

Incentivized

They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for

I would give it a higher rating but they keep changing our account managers.

There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes

Incentivized

Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.

Incentivized

When I talk about ZoomInfo stacking up against the software that I have selected above, I'll say that ZoomInfo lacks a lot of features when it comes to the comparison of price and features. So even the basic license of Apollo provides you with email automation, LinkedIn automation, a bunch of calling numbers, and workflow automation. But when it comes to ZoomInfo, the dialer part costs a different price. For the email automation part, you have to pay a different price. And yes, and also again, the enrichment feature is something where you have to enrich every contact one-on-one. There is no bulk enrichment feature available in ZoomInfo, while Apollo, Luca, and Clay offer a bulk enrichment feature.

Incentivized

• Crunchbase has enabled my company to be more efficient in determining whether or not to conduct further diligence on companies.
• Tailoring searches for certain criteria has been helpful for aggregating competitors and companies of similar profiles.
• The software is not only powerful, but also affordable!

Incentivized

• Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
• TAM (total addressable market) data accuracy is significant.
• AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.

Incentivized