Customer.io vs. Verint Community

Talking from the perspective of a marketer at a SaaS with average. 50K email subscribers, Customer IO has been an excellent tool for us. Our requirements include sending users newsletters, marketing emails, and transactional emails, running lead-nurturing campaigns, and more. For a comprehensive use case like ours, CustomerIO is great. While it also has a learning curve, when you have such requirements, it’s worth it. I don’t think CustomerIO is the best fit if you have basic requirements like only weekly newsletter emails.

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If you need a community platform that's very versatile and has a relatively low entry-cost to get started, Verint is a good pick. If you need a solution that is guaranteed to work seamlessly and have no hiccups or issues overall, it is not well suited. Although it is a SAAS solution, some of the aspects of the platform do not make it seem so.

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• Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
• Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
• We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
• Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
• Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
• Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
• We don't use environments, but it might be very useful for a bigger company.

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• Forums - organizing forum questions and identifying answered
• Various layouts of blogs, divided by groups to enable different or similar layouts throughout the site. Ability to enable all to view the same or have particular groups of blogs to stand out and have it's own look and feel
• ability to customize widgets to the needs of your use case

• Price is quite expensive for Premium or once you get into high volumes of contacts.
• Depending on how you'll use it, it may require some help from developers to set up.
• Despite the support being great, you have to email them, there's not chat feature.

• I would like to see engagement in the Elevate platform increase in discussions. We get so busy in our day, it is hard at times to get enough activity in a topic I know many struggle with in the contact center. The more sharing the better.
• It would be nice if it were easier to connect as friends. That piece in Elevate seems difficult to build a network group and communicate with them all at one time on a topic or encourage them to join a discussion board when you know they have contributions that would benefit.

I am not part of this decision making process, but I did provide positive feedback to the decision making board.

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Super intuitive and easy interface to start off with. There are not a lot of guides and the documentation is helpful but not super extensive, but even if you're a little technical, you can easily figure most of the things out by yourself. Everything is super easy to start with and the platform does not overwhelm you with a lot of options, or data.

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If you are an experienced online community professional, Verint offers the flexibility you need. You do need to have a lot of expertise if you want to build a solid user experience because there isn't a template out-of-the-box that is just ready to go for various use cases. It will take awhile to fully understand the capabilities of Verint Community.

My experience with their support team has always been great. Very quick to respond, have an online chat, and are very helpful. They helped me resolve any issues I've had every time in a professional and knowledgeable manner. We've now switched to another tool, and I can't even compare the service level we get there to customer.io

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While the support portal (cases) is helpful, I've been even more impressed by their own support community. I always get quick, thoughtful, and interesting answers to my questions from support personnel, in-house developers, other users, and even the VP/GM himself! They have a really wonderful thing going there.

all customizations should be under warranty so that you get the right level of support from the 3rd party

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

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I believe Verint Community stacks up very against previous solutions I have worked with. For an externally facing community, I think Jive-X was the best in class for many years, and Verint matches up very well from a features and configuration perspective. The other key point for me, is that Verint Community is also similar to Jive in that it has an extremely strong customer community of experienced community professionals. Verint does a great job of engaging with us about future plans, roadmaps, events, etc. I think this is a very under-rated benefit of a community platform, and Verint's is exceptional.

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Highly scalable system with the ability to expand to an increasing number of users and communities

• Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing.
• Customer experience is way better by having more segmented, contextual and accurate messages sent to them.
• Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this.

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• Verint Community has helped to gain more than one lakh users which shows that the platform is extremely stable and engaging. This helped for more brand awareness and e-commerce conversion rates
• We have had huge problems with non English countries where this platform's limitations has caused huge number of loss and less user count. Hopefully this is fixed soon.
• Our major plan was to expand our segments and verticals such as gaming, education and business which was done very well by using this platform and our team was able to customize it based on our brand's identity. We looking to expand to much more countries and hopefully target all our worldwide businesses.

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