Customer.io vs. Verint Community

This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.

If you need a community platform that's very versatile and has a relatively low entry-cost to get started, Verint is a good pick. If you need a solution that is guaranteed to work seamlessly and have no hiccups or issues overall, it is not well suited. Although it is a SAAS solution, some of the aspects of the platform do not make it seem so.

Incentivized

• Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
• Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
• We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
• Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
• Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
• Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
• We don't use environments, but it might be very useful for a bigger company.

Incentivized

• Forums - organizing forum questions and identifying answered
• Various layouts of blogs, divided by groups to enable different or similar layouts throughout the site. Ability to enable all to view the same or have particular groups of blogs to stand out and have it's own look and feel
• ability to customize widgets to the needs of your use case

• Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
• A bit too email centric.
• Lacks an ability to schedule messages on a daily, weekly, etc. basis.

Incentivized

• The terminology of some reports, and how the reports work, is not always clear at first. More could be done to educate on getting the most from reporting.
• If there is a bug in your version, you are advised to apply a service pack which is not always possible to do. Not easy to get fixes for bugs.

Incentivized

I am not part of this decision making process, but I did provide positive feedback to the decision making board.

Incentivized

If you are an experienced online community professional, Verint offers the flexibility you need. You do need to have a lot of expertise if you want to build a solid user experience because there isn't a template out-of-the-box that is just ready to go for various use cases. It will take awhile to fully understand the capabilities of Verint Community.

While the support portal (cases) is helpful, I've been even more impressed by their own support community. I always get quick, thoughtful, and interesting answers to my questions from support personnel, in-house developers, other users, and even the VP/GM himself! They have a really wonderful thing going there.

all customizations should be under warranty so that you get the right level of support from the 3rd party

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

Incentivized

Both Higher Logic and Khoros came in with very few benefits compared to Verint with a much higher price point, and potential for additional expenses. With Verint, we added some initial implementation services but were able to plainly see and understand any future financial impact, whereas other vendors were much more ambiguous about how much we might pay for services we might need in the future. Both other vendors seemed to have plenty of integration options, but very specific ones (e.g. We have a CRM integration... if you use Salesforce. We have an LMS integration... if you use [this vendor]). Knowing that their out-of-the-box integrations were not in our existing tech stack made for a very unclear path forward

Incentivized

Highly scalable system with the ability to expand to an increasing number of users and communities

• Fast testing for new products to specific groups. It saves a lot of time and money.
• Removed workload from marketing = more time to make it better.
• Better contact with specific groups, seeing a increase in sales because of this.

Incentivized

• Verint Community has helped to gain more than one lakh users which shows that the platform is extremely stable and engaging. This helped for more brand awareness and e-commerce conversion rates
• We have had huge problems with non English countries where this platform's limitations has caused huge number of loss and less user count. Hopefully this is fixed soon.
• Our major plan was to expand our segments and verticals such as gaming, education and business which was done very well by using this platform and our team was able to customize it based on our brand's identity. We looking to expand to much more countries and hopefully target all our worldwide businesses.

Incentivized