Cvent Surveys vs. Google Forms vs. Medallia

Our company needs surveys to give feedback to our speakers. Cvent Surveys allows attendees to give honest and accurate feedback on the spot after a session ends. It is easier to collect the data, send it to our marketing team, and have them send the feedback to each speaker so they know their strengths but also what needs to be worked on.

Incentivized

Appropriate Scenarios

• Data collection
• Formative assessment
• Survey/questionnaire
• File uploads (Can be limited to particular sizes or file types).

Inappropriate Scenarios

• Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
• File Uploads where not all of the users have Google accounts.

Incentivized

Any customer service industry would benefit from implementing Medallia. This is your one-stop-shop for everything surveying and data analytics. I have personally seen this successfully implemented in both software companies and retail. Medallia offers multiple integration options to create connected applications in your business. This is designed as an enterprise solution, smaller businesses may find it difficult to justify the cost.

Incentivized

• It allows for clients to ask questions they need answered.
• It records everything for you and gathers information for both the client and the sales representative to read.
• It is a middleman for the client and Sales rep. It is a wonderful tool and easy to navigate around. People find it easy and simple to use.

• Capture of information from clients and/or consultants for real-time analysis.
• Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
• The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
• The form completion notifications are customizable and do their job well.

Incentivized

• It provides a rating for customers to rank how satisfied or not satisfied they are with the service.
• As an Account Manager, this is a helpful tool to hear customers' experiences and feedback.
• It helps us manage our next steps because the tools also provide options to note the action taken and if the issue has been resolved or not.

Incentivized

• I have had some occasional errors that have come up in the system that don't seem to have an obvious cause. These can be frustrating to overcome, but Cvent support has always been able to resolve these issues.
• Cvent might be a little to rigid at times on the back-end. It could just be my lack of coding experience, but sometimes the html emails and survey templates can be difficult to make as aesthetically pleasing as I would like.
• The opening screen for 'Known Surveys' often bothers me because you cannot add additional fields to the "first page" of the survey. This is only if you are not sending the email through Cvent, so it is not a major flaw.

• Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
• It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
• Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.

Incentivized

• Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
• Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.

1. Ease of itegration to other technologies for automation
2. Intuitive use of the technology
3. Performance (not encountering any network or downtime)
4. Upgrades and updates made frequently enhancing the tool itself
5. Exceptional support team that are quick to respond to any issues or questions
6. Security within Cvent allowing for user groups to be created segregating organizations providing for both protection and security of their data and content
7. Cvent notification process of company changes or improvements
8. Valuable metrics from both the administrative side as well as the survey side of the tool

Google Forms comes with the rest of the GSuite, so we don't need to renew our access to it specifically. It's nice to have it as an option if we need it, but it's really not professional enough for externally facing surveys at the company I work for now. However, nothing beats it for quick internal polls at a company that uses Google Workspace.

Incentivized

This program is so versatile to be able to do whatever is needed. There isn't a time that I have built a survey that hasn't done exactly what is needed. No matter how complicated the questions are, the data that is put out is easy for leadership to read and understand. That is what is needed. They shouldn't have to go through complex data and spend a lot of time trying to analyze it.

Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.

Incentivized

Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.

Incentivized

In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms

Incentivized

One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.

Incentivized

I have not needed to contact support before for this feature in Cvent. The support team for other features have been great though, so I will provide an answer for that. Cvent is on point with their customer care. They’re prompt and make sure the issue is fixed. They will also follow up with you to make sure everything is still working smoothly or if any additional help is needed

Incentivized

Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date

Incentivized

Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs

Incentivized

Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.

Incentivized

Cvent survey does exactly what we need it to. There is no reason to look at other products. That effort can be used elsewhere. Information that is kept within the same program makes it easier to compare data across the board and certain functions will not have to be repeated from the foundation since most of the information will flow into other programs within Cvent and we won't have to type all the information over again. It saves time, which is not what a lot of people have.

Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.

Incentivized

We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand where we are lacking, which parts we are strong in, and which part of the service needs improvement. All in all, both products are very helpful and, [conveniently,] both are integrated into one another.

Incentivized

GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.

Incentivized

• Saved a lot of money, once we brought everything to Cvent, we were able to close out other programs and software subscriptions.
• Seemed a little expensive at first, but once we integrated everything it made much more sense.
• I've gotten good at navigating around Cvent, which has made operations and getting campaigns out much easier.

• Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
• Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
• We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.

Incentivized

• It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
• It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.

Incentivized