Darktrace vs. HubSpot Marketing Hub

Darktrace is a product well suited for the vast majority of infrastructures and helps monitoring and responding to threats based on the network in a very elastic way. This is a product based on on-premise infrastructures that hosts its machines locally, of course it can be technically difficult to monitor an entire On-Cloud infrastructure but even there there's room for sensors and monitoring, not to mention the SaaS and mail integration that completes the product.

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As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.

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• Uses it Al model UEBA to detect anomalies in the behaviour of not only the users in a corporate network but also the routers, servers, and endpoints in that network.
• Provides a visualisation of both egress and outbound network traffics flowing in and out of the organisation.
• Darktrace comes with it autonomous AI model detection and responses capabilities.
• Darktrace as an AI next generation NDR solution, prevents ,contains and quarantines malicious traffics from and into the corporate network.

• All-in-one software - the main thing HubSpot does well is the breadth of functionality.
• Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
• Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

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• There are few areas that I would say need to be improved; their customer support portal allows you to log tickets with any suggestions or things you feel the product is missing, and they will generally show you how to achieve what you want, or in some cases, introduce it as a feature in a later update.

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• While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
• The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
• Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

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It's a powerfull product that help administrators to provide email security to our organization.

Good metrics about received emails that help us to determine in doubt case if the email is a false positive or it's malware.

They're improving the product releasing continuous updates and have mobile phone app to manage it.

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Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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The Darktrace toolset is very expansive, allowing it to handle many different tasks, but this leads to a user interface that is sometimes not at all intuitive. Icons don't always make sense visually, and the associated tool tips do not always provide enough detail on what action the button performs

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While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

Darktrace support is excellent in my experience. They send a competent engineer on-site to provide on-boarding training. They were also very responsive in responding to questions and concerns. Having an individual point of contact who is a competent network and security engineer is not a common experience, at least for me.

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During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

We did NOT select Darktrace. OSSIM/AlienVault is a more mature product and it provided better intelligence and reporting. The end user interface is much easier to use - and you can tell built form engineers who have had to do the work. My suggestion for anyone considering Darktrace, is to get the price upfront; do a 30/60 onsite trail; and do the same thing, at the same time, with AlienVault. AlientVault will win every time. I say that because that's exactly what I did.

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Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...

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HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

• One big positive is how it helps us with the security assessments that clients have done on us. They are looking to see if we know how we might have unusual/malicious traffic running on the network.
• If you have a small network and only need 1 appliance, it can be a good ROI and peace of mind.
• You could go down a hole in trying to spend time looking at all of your traffic with this software. You need to focus only on what it is showing as potential bad traffic.

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• HubSpot has helped us increased our lead generation.
• HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
• HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

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