HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
HubSpot Marketing Hub
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
HubSpot Marketing Hub
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeRequired
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing Hub
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
HubSpot Marketing Hub stacks up well against competitive platforms. If you have used something else it's not that hard to transition but make sure you read the documentation and the help files and try to go through some of the free trainings to ramp up. As the product suite …
Chose HubSpot Marketing Hub
I was not responsible for evaluating the tools.
Chose HubSpot Marketing Hub
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.

Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
Chose HubSpot Marketing Hub
In my opinion, it does not stack up at all.
Chose HubSpot Marketing Hub
HubSpot Marketing Hub stacks up against Salesforce Ad Studio when online training is involved HubSpot Marketing Hub provides excellent online training and support resources are available for getting new team members up to speed and for diving deeper into learning discrete …
Chose HubSpot Marketing Hub
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you …
Chose HubSpot Marketing Hub
we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as …
Chose HubSpot Marketing Hub
I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I …
Chose HubSpot Marketing Hub
Initially we were just started with Free version of hubspot and we were offered many features with the free version with support!! After exploring we thought that would help if we have a professional version to improve our business and opted to it. And Yes! it helped us in …
Chose HubSpot Marketing Hub
I love the simple workflow on Keap, it's very streamlined and can easily connect different aspects on the marketing. However, HubSpot Marketing Hub has so much more with the ads, social media, campaigns, & SEO. I started off with HubSpot over 10 years ago but tried Keap for a …
Chose HubSpot Marketing Hub
Hubspot quickly became the preferred tool for our Marketing Manager across to our resident in-house Hubspot guru. Integrating the sales and marketing tools in one place in Hubspot rather than third parties just made total sense to us.
Chose HubSpot Marketing Hub
Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact …
Chose HubSpot Marketing Hub
HubSpot is an intuitive tool that is easy to implement if a business has a straightforward sales and contact segmentation approach. For businesses with more complicated setups, HubSpot's free CRM offering might not provide the advanced features required to meet all of their …
Chose HubSpot Marketing Hub
Mailchimp and Hootsuite are great but they do not have all the features that HubSpot offers. HubSpot allows you to integrate your marketing and your CRM all in one simple and user-friendly platform. As much as we loved Mailchimp and Hootsuite, they really only worked for social …
Chose HubSpot Marketing Hub
With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
Chose HubSpot Marketing Hub
I haven't really used anything similar to HubSpot in the past, but I could see any other similar products providing an overall better experience than HubSpot.
Chose HubSpot Marketing Hub
Better support.
User experience.
Friendly UI.
Chose HubSpot Marketing Hub
HubSpot Marketing Hub has a communication flow thanks to the different and complete tools it includes.
Chose HubSpot Marketing Hub
HubSpot [Marketing Hub] hands down! From the user interface all the way down to programmatic details, HubSpot [Marketing Hub] is leaps ahead over Pardot. I mean, what kind of system can't handle prospect time-zone sending? Pardot, that's who. HubSpot [Marketing Hub] is …
Chose HubSpot Marketing Hub
Haven't really used many other alternatives to Hubspot Marketing Hub though we use a similar tool that does not provide much of the marketing & abm campaign capabilities
Chose HubSpot Marketing Hub
Hubspot offers a much larger portfolio of products and services than Infusionsoft. HubSpot's inbound marketing software allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website …
Chose HubSpot Marketing Hub
I've worked with web developers and data engineers in previous roles, so this is really the first time I've had to work as both a content provider and deal with the interface and CRM.
Chose HubSpot Marketing Hub
I was hired after the decision to use HubSpot occurred. I do not know what other solutions were considered, if any.
Chose HubSpot Marketing Hub
Dynamics 365 is definitely harder to use and navigate, much less intuitive than HubSpot Marketing Hub. Constant Contact is fine for what it does, marketing email communications, but is much more limited in scope compared to a full Customer Relationship Management platform like …
Top Pros
Top Cons
Features
HubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.1
369 Ratings
8% below category average
WYSIWYG email editor8.6332 Ratings
Dynamic content6.1333 Ratings
Ability to test dynamic content7.8309 Ratings
Landing pages6.3362 Ratings
A/B testing8.0286 Ratings
Mobile optimization6.5355 Ratings
Email deliverability reporting6.2363 Ratings
List management8.2364 Ratings
Triggered drip sequences6.5276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.2
360 Ratings
7% below category average
Lead nurturing automation6.5356 Ratings
Lead scoring and grading7.9324 Ratings
Data quality management7.8330 Ratings
Automated sales alerts and tasks6.4299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.4
320 Ratings
17% below category average
Calendaring6.5305 Ratings
Event/webinar marketing6.3251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.5
346 Ratings
14% below category average
Social sharing and campaigns6.4342 Ratings
Social profile integration6.5331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards7.8366 Ratings
Standard reports8.1362 Ratings
Custom reports7.1324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.4
341 Ratings
3% below category average
API7.6251 Ratings
Role-based workflow & approvals7.2280 Ratings
Customizability6.0303 Ratings
Integration with Salesforce.com7.8228 Ratings
Integration with Microsoft Dynamics CRM7.896 Ratings
Integration with SugarCRM7.790 Ratings
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User Ratings
HubSpot Marketing Hub
Likelihood to Recommend
7.4
(654 ratings)
Likelihood to Renew
9.0
(371 ratings)
Usability
9.0
(106 ratings)
Availability
9.1
(25 ratings)
Performance
8.9
(17 ratings)
Support Rating
8.4
(88 ratings)
In-Person Training
9.1
(8 ratings)
Online Training
9.1
(26 ratings)
Implementation Rating
7.3
(48 ratings)
Configurability
7.3
(2 ratings)
Ease of integration
8.9
(5 ratings)
Product Scalability
7.3
(7 ratings)
Vendor post-sale
9.1
(3 ratings)
Vendor pre-sale
9.1
(3 ratings)
User Testimonials
HubSpot Marketing Hub
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.