Happy with HubSpot Marketing Hub
December 24, 2020

Happy with HubSpot Marketing Hub

David Pye | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot Marketing Hub

Widewail is utilizing HubSpot's Marketing Hub at every level of the organization with Sales, Marketing and Account Management being the most relevant departments. Among other things, it's been terrific at connecting us with potential customers, helping us measure the source of those leads and identifying the most effective content, processes and inbound strategies.
  • Generating Leads.
  • Analytics/Measurement.
  • Lead Management.
  • SEO Strategy.
  • Content Strategy.
  • CMS/Website Platform Usability.
  • Sales Funnel Management.
  • Account Management.
  • Content Strategy.
I haven't used a tool quite like HubSpot before and have to recuse myself here.

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

It's slick, not overly complicated and gets tops marks for user experience and reporting capabilities. There are times I wish we had a little more control over the platform/CMS, but a workaround is usually possible via CSS, editable code areas, etc. It just requires a different skill set than what basic WYSIWYG allows for.
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
I would recommend HubSpot's suite of tools to SMBs looking to centralize sales, marketing and other mission-critical business processes. I have no basis to rule it out for higher-volume Enterprise applications, but haven't worked with it at that level. There has been far more positives than negatives in regards to its usefulness to our company.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated