The Best Platform for SMBs
August 28, 2019

The Best Platform for SMBs

Heather Robinette, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot was originally only used for marketing, but this year has been implemented across sales as well so most of the organization uses the tool. We have been able to use HubSpot for our marketing needs, including social media, email marketing, blogging, and landing pages. The campaign feature allows me to track everything involved with a specific campaign, which makes it easier to quickly show the impact the campaign has had on our marketing efforts without having to try to gather all of the information. Additionally, it has addressed our marketing automation and CRM needs. It has many other features that have provided us with more value, including the workflows. These are not only used to automate emails but also tasks and changes to contacts so we don't have to worry about manually changing them. We have a few different fields that need to be updated when a lead becomes a customer. When the sales team changes one field, a workflow will cause the other two fields to change automatically. Those fields are used in lists that determine who we send product update emails to when we want to update our customers specifically about something.
  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
While Salesforce has a more robust CRM, HubSpot has a much better marketing platform. At first, we used both but struggled with the information going back and forth. The cost was also a factor. We ended up stopping Salesforce and for awhile we just manually tracked leads, which was hard. We eventually decided to give HubSpot CRM (Free) a try and have found quite a bit of success with it. Overall, HubSpot has been a better fit functionally and financially for us.
HubSpot is perfect for small to medium-sized businesses. It can be applicable for some larger businesses, but maybe not used in the same way. It does marketing really well which is the part some other systems are missing, so larger companies I've seen tend to use Salesforce and HubSpot together. HubSpot's CRM isn't as robust as other platforms, but it is also free. For small and medium businesses it is perfect because it provides many free tools and then you pay for what you need. The different levels are very helpful and fairly budget-friendly compared to many other systems.

Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated