TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    Meltwater

    Score7.6 out of 10
    N/AMeltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
    Pricing
    Data Axle GenieMeltwater
    Editions & Modules
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Data Axle GenieMeltwater
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.—
    More Pricing Information
    Community Pulse
    Data Axle GenieMeltwater
    Considered Both Products
    Data Axle
    No answer on this topic
    Meltwater
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    63%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    62%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    No answers on this topic
    69%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    63%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    No answers on this topic
    81%
    Implementation went as expected
    22 Answers
    Features
    Data Axle GenieMeltwater
    Prospecting
    Comparison of Prospecting features of Data Axle Genie and Meltwater
    Feature
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    Meltwater
    -
    Ratings
    Advanced search6.06 Ratings00 Ratings
    Identification of new leads8.06 Ratings00 Ratings
    List quality9.06 Ratings00 Ratings
    List upload/download7.06 Ratings00 Ratings
    Ideal customer targeting5.06 Ratings00 Ratings
    Load time/data access2.06 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data Axle Genie and Meltwater
    Feature
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    Meltwater
    -
    Ratings
    Contact information7.06 Ratings00 Ratings
    Company information7.06 Ratings00 Ratings
    Industry information7.06 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data Axle Genie and Meltwater
    Feature
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    Meltwater
    -
    Ratings
    Lead qualification process4.06 Ratings00 Ratings
    Smart lists and recommendations3.06 Ratings00 Ratings
    Salesforce integration1.04 Ratings00 Ratings
    Company/business profiles7.06 Ratings00 Ratings
    Alerts and reminders7.04 Ratings00 Ratings
    Data hygiene6.05 Ratings00 Ratings
    Automatic data refresh7.05 Ratings00 Ratings
    Tags1.06 Ratings00 Ratings
    Filters and segmentation6.06 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data Axle Genie and Meltwater
    Feature
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    Meltwater
    -
    Ratings
    Sales email templates1.04 Ratings00 Ratings
    Append emails to records1.04 Ratings00 Ratings
    Best Alternatives
    Data Axle GenieMeltwater
    Small Businesses
    Owler
    Score9.7 out of 10
    Help a Reporter Out (HARO)
    Score5 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Cision Communications Cloud
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Cision Communications Cloud
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data Axle GenieMeltwater
    Likelihood to Recommend
    7.0
    (6 ratings)
    7.2
    (73 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    10.0
    (10 ratings)
    Usability
    10.0
    (1 ratings)
    5.6
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (29 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.1
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Data Axle GenieMeltwater
    Likelihood to Recommend
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    Meltwater
    Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
    Incentivized
    Read full review
    Pros
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    Meltwater
    • Media research - you can search for relevant publications and journalists to add to your media list.
    • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
    • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
    Incentivized
    Read full review
    Cons
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    Meltwater
    • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
    • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
    • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
    Incentivized
    Read full review
    Likelihood to Renew
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    Meltwater
    Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
    Incentivized
    Read full review
    Usability
    Data Axle
    Easy to use and great customer service.
    Read full review
    Meltwater
    Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
    Read full review
    Support Rating
    Data Axle
    Spot on and always available.
    Read full review
    Meltwater
    Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
    Incentivized
    Read full review
    In-Person Training
    Data Axle
    No answers on this topic
    Meltwater
    Again, really in-depth and helpful for a program that is really easy to use.
    Read full review
    Online Training
    Data Axle
    No answers on this topic
    Meltwater
    Walked step by step through program. Very informative on a program that doesn't require much training.
    Read full review
    Implementation Rating
    Data Axle
    No answers on this topic
    Meltwater
    You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
    Read full review
    Alternatives Considered
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    Meltwater
    I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
    Incentivized
    Read full review
    Return on Investment
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    Meltwater
    • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
    • We utilize their tracking of media hits for our overall reporting to our clients.
    • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
    Incentivized
    Read full review
    ScreenShots