Data Axle Genie vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Axle Genie
Score 5.6 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
TechTarget Priority Engine
Score 7.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
Data Axle GenieTechTarget Priority Engine
Editions & Modules
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
No answers on this topic
Offerings
Pricing Offerings
Data Axle GenieTechTarget Priority Engine
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Community Pulse
Data Axle GenieTechTarget Priority Engine
Top Pros
Top Cons
Features
Data Axle GenieTechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
Data Axle Genie
6.2
6 Ratings
21% below category average
TechTarget Priority Engine
-
Ratings
Advanced search6.06 Ratings00 Ratings
Identification of new leads8.06 Ratings00 Ratings
List quality9.06 Ratings00 Ratings
List upload/download7.06 Ratings00 Ratings
Ideal customer targeting5.06 Ratings00 Ratings
Load time/data access2.06 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data Axle Genie
7.0
6 Ratings
8% below category average
TechTarget Priority Engine
7.3
8 Ratings
6% below category average
Contact information7.06 Ratings7.68 Ratings
Company information7.06 Ratings7.78 Ratings
Industry information7.06 Ratings6.68 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data Axle Genie
4.7
6 Ratings
45% below category average
TechTarget Priority Engine
-
Ratings
Lead qualification process4.06 Ratings00 Ratings
Smart lists and recommendations3.06 Ratings00 Ratings
Salesforce integration1.04 Ratings00 Ratings
Company/business profiles7.06 Ratings00 Ratings
Alerts and reminders7.04 Ratings00 Ratings
Data hygiene6.05 Ratings00 Ratings
Automatic data refresh7.05 Ratings00 Ratings
Tags1.06 Ratings00 Ratings
Filters and segmentation6.06 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data Axle Genie
1.0
4 Ratings
153% below category average
TechTarget Priority Engine
-
Ratings
Sales email templates1.04 Ratings00 Ratings
Append emails to records1.04 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Data Axle Genie
-
Ratings
TechTarget Priority Engine
6.2
7 Ratings
21% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings6.87 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings7.77 Ratings
Buyer journey tracking00 Ratings6.37 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.65 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings7.05 Ratings
Best Alternatives
Data Axle GenieTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Qualified
Qualified
Score 9.6 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Demandbase One
Demandbase One
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data Axle GenieTechTarget Priority Engine
Likelihood to Recommend
7.0
(6 ratings)
7.8
(15 ratings)
Likelihood to Renew
5.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
7.7
(2 ratings)
User Testimonials
Data Axle GenieTechTarget Priority Engine
Likelihood to Recommend
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
Read full review
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
Read full review
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Likelihood to Renew
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
Read full review
TechTarget
No answers on this topic
Usability
Data Axle
Easy to use and great customer service.
Read full review
TechTarget
No answers on this topic
Support Rating
Data Axle
Spot on and always available.
Read full review
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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Alternatives Considered
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
Read full review
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review
Return on Investment
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
Read full review
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots