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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    Data.com (discontinued)Google Optimize
    Editions & Modules
    No answers on this topic
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    Data.com (discontinued)Google Optimize
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Data.com (discontinued)Google Optimize
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    Data.com (discontinued)Google Optimize
    Prospecting
    Comparison of Prospecting features of Data.com (discontinued) and Google Optimize
    Feature
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    Google Optimize
    -
    Ratings
    Advanced search6.523 Ratings00 Ratings
    Identification of new leads7.623 Ratings00 Ratings
    List quality7.424 Ratings00 Ratings
    List upload/download7.124 Ratings00 Ratings
    Ideal customer targeting6.422 Ratings00 Ratings
    Load time/data access6.425 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and Google Optimize
    Feature
    Data.com (discontinued)
    7.8
    24 Ratings
    1% above category average
    Google Optimize
    -
    Ratings
    Contact information7.924 Ratings00 Ratings
    Company information7.424 Ratings00 Ratings
    Industry information8.018 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and Google Optimize
    Feature
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    Google Optimize
    -
    Ratings
    Lead qualification process8.917 Ratings00 Ratings
    Smart lists and recommendations6.713 Ratings00 Ratings
    Salesforce integration7.222 Ratings00 Ratings
    Company/business profiles7.422 Ratings00 Ratings
    Alerts and reminders6.114 Ratings00 Ratings
    Data hygiene5.623 Ratings00 Ratings
    Automatic data refresh7.114 Ratings00 Ratings
    Tags6.913 Ratings00 Ratings
    Filters and segmentation6.824 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and Google Optimize
    Feature
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    Google Optimize
    -
    Ratings
    Sales email templates7.36 Ratings00 Ratings
    Append emails to records7.910 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Data.com (discontinued) and Google Optimize
    Feature
    Data.com (discontinued)
    -
    Ratings
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    a/b experiment testing00 Ratings4.08 Ratings
    Split URL testing00 Ratings2.08 Ratings
    Multivariate testing00 Ratings4.08 Ratings
    Multi-page/funnel testing00 Ratings1.06 Ratings
    Cross-browser testing00 Ratings6.44 Ratings
    Mobile app testing00 Ratings2.72 Ratings
    Test significance00 Ratings1.07 Ratings
    Visual / WYSIWYG editor00 Ratings3.07 Ratings
    Advanced code editor00 Ratings2.07 Ratings
    Page surveys00 Ratings5.02 Ratings
    Visitor recordings00 Ratings10.01 Ratings
    Preview mode00 Ratings3.06 Ratings
    Test duration calculator00 Ratings9.03 Ratings
    Experiment scheduler00 Ratings7.05 Ratings
    Experiment workflow and approval00 Ratings8.93 Ratings
    Dynamic experiment activation00 Ratings6.92 Ratings
    Client-side tests00 Ratings7.04 Ratings
    Server-side tests00 Ratings2.62 Ratings
    Mutually exclusive tests00 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Data.com (discontinued) and Google Optimize
    Feature
    Data.com (discontinued)
    -
    Ratings
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Standard visitor segmentation00 Ratings6.08 Ratings
    Behavioral visitor segmentation00 Ratings7.06 Ratings
    Traffic allocation control00 Ratings8.07 Ratings
    Website personalization00 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Data.com (discontinued) and Google Optimize
    Feature
    Data.com (discontinued)
    -
    Ratings
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Heatmap tool00 Ratings2.01 Ratings
    Click analytics00 Ratings9.03 Ratings
    Scroll maps00 Ratings9.02 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.06 Ratings
    Goal tracking00 Ratings8.07 Ratings
    Test reporting00 Ratings7.06 Ratings
    Results segmentation00 Ratings10.04 Ratings
    CSV export00 Ratings9.93 Ratings
    Experiments results dashboard00 Ratings9.97 Ratings
    Best Alternatives
    Data.com (discontinued)Google Optimize
    Small Businesses
    Owler
    Score9.7 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data.com (discontinued)Google Optimize
    Likelihood to Recommend
    6.9
    (25 ratings)
    5.0
    (10 ratings)
    Usability
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.7
    (4 ratings)
    User Testimonials
    Data.com (discontinued)Google Optimize
    Likelihood to Recommend
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
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    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
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    Pros
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
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    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
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    Cons
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
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    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
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    Usability
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
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    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
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    Support Rating
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
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    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
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    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
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    Return on Investment
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
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    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
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    ScreenShots