What users are saying about
81 Ratings
9 Ratings
81 Ratings
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Score 7.1 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.6 out of 100

Feature Set Ratings

  • Data.com ranks higher in 3 feature sets: Prospecting, Sales Intelligence Data Standards, Data Augmentation & Lead Qualification
  • MediaRadar ranks higher in 1 feature set: Sales Intelligence Email Features

Prospecting

6.9

Data.com

69%
1.1

MediaRadar

11%
Data.com ranks higher in 6/6 features

Advanced search

6.5
65%
23 Ratings
1.1
11%
6 Ratings

Identification of new leads

7.7
77%
23 Ratings
1.1
11%
6 Ratings

List quality

7.3
73%
24 Ratings
1.1
11%
6 Ratings

List upload/download

7.0
70%
24 Ratings
1.1
11%
5 Ratings

Ideal customer targeting

6.3
63%
22 Ratings
1.1
11%
5 Ratings

Load time/data access

6.3
63%
25 Ratings
1.1
11%
6 Ratings

Sales Intelligence Data Standards

7.8

Data.com

78%
1.1

MediaRadar

11%
Data.com ranks higher in 3/3 features

Contact information

8.0
80%
24 Ratings
1.1
11%
6 Ratings

Company information

7.5
75%
24 Ratings
1.1
11%
6 Ratings

Industry information

8.0
80%
18 Ratings
1.1
11%
6 Ratings

Data Augmentation & Lead Qualification

7.0

Data.com

70%
3.0

MediaRadar

30%
Data.com ranks higher in 7/9 features

Lead qualification process

9.0
90%
17 Ratings
1.1
11%
5 Ratings

Smart lists and recommendations

6.7
67%
13 Ratings
1.1
11%
5 Ratings

Salesforce integration

7.3
73%
22 Ratings
1.0
10%
2 Ratings

Company/business profiles

7.3
73%
22 Ratings
1.1
11%
6 Ratings

Alerts and reminders

6.0
60%
14 Ratings
1.1
11%
5 Ratings

Data hygiene

5.5
55%
23 Ratings
6.0
60%
4 Ratings

Automatic data refresh

7.0
70%
14 Ratings
7.5
75%
3 Ratings

Tags

7.0
70%
13 Ratings
7.0
70%
3 Ratings

Filters and segmentation

7.0
70%
24 Ratings
1.1
11%
6 Ratings

Sales Intelligence Email Features

7.7

Data.com

77%
8.0

MediaRadar

80%
MediaRadar ranks higher in 2/2 features

Sales email templates

7.3
73%
6 Ratings
8.0
80%
1 Rating

Append emails to records

8.0
80%
10 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • Data.com is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

Data.com

70%
25 Ratings
1.1

MediaRadar

11%
6 Ratings

Usability

9.0

Data.com

90%
2 Ratings

MediaRadar

N/A
0 Ratings

Support Rating

9.0

Data.com

90%
2 Ratings

MediaRadar

N/A
0 Ratings

Likelihood to Recommend

Salesforce

There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Read full review

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Read full review

Pros

Salesforce

  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review

MediaRadar

  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
Read full review

Cons

Salesforce

  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Read full review

MediaRadar

  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
Read full review

Pricing Details

Data.com

Starting Price

Editions & Modules

Data.com editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    MediaRadar

    Starting Price

    Editions & Modules

    MediaRadar editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Salesforce

      Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
      Read full review

      MediaRadar

      No answers on this topic

      Support Rating

      Salesforce

      Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
      Read full review

      MediaRadar

      No answers on this topic

      Alternatives Considered

      Salesforce

      Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
      Read full review

      MediaRadar

      MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
      Read full review

      Return on Investment

      Salesforce

      • The positive impact is gaining more direct contact information for hiring managers.
      • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
      • Since it is a free resource, there are no real negative impacts.
      Read full review

      MediaRadar

      • Given the spend amounts in media, finding the right contacts has a big ROI.
      • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
      • They have a concierge to help you if it's missing contacts.
      Read full review

      Add comparison