Data.com (discontinued) vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
MediaRadar
Score 6.1 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
Data.com (discontinued)MediaRadar
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)MediaRadar
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Data.com (discontinued)MediaRadar
Considered Both Products
Data.com (discontinued)

No answer on this topic

MediaRadar
Chose MediaRadar
MediaRadar was the best tool in the native advertising space. We use a combination of multiple resources like Alf, Winmo, Seller Crowd to get a holistic view. Every platform has its unique advantages and disadvantages over the others.
MediaRadar's support is outstanding and …
Top Pros
Top Cons
Features
Data.com (discontinued)MediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
10% below category average
MediaRadar
1.1
6 Ratings
150% below category average
Advanced search6.523 Ratings1.06 Ratings
Identification of new leads7.623 Ratings1.06 Ratings
List quality7.424 Ratings1.16 Ratings
List upload/download7.124 Ratings1.15 Ratings
Ideal customer targeting6.422 Ratings1.05 Ratings
Load time/data access6.425 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
3% above category average
MediaRadar
1.0
6 Ratings
153% below category average
Contact information7.924 Ratings1.06 Ratings
Company information7.424 Ratings1.06 Ratings
Industry information8.018 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
6% below category average
MediaRadar
3.0
6 Ratings
85% below category average
Lead qualification process8.917 Ratings1.05 Ratings
Smart lists and recommendations6.713 Ratings1.05 Ratings
Salesforce integration7.222 Ratings1.02 Ratings
Company/business profiles7.422 Ratings1.06 Ratings
Alerts and reminders6.114 Ratings1.05 Ratings
Data hygiene5.623 Ratings6.04 Ratings
Automatic data refresh7.114 Ratings7.53 Ratings
Tags6.913 Ratings7.03 Ratings
Filters and segmentation6.824 Ratings1.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
1% above category average
MediaRadar
8.0
1 Ratings
6% above category average
Sales email templates7.36 Ratings8.01 Ratings
Append emails to records7.910 Ratings8.01 Ratings
Best Alternatives
Data.com (discontinued)MediaRadar
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)MediaRadar
Likelihood to Recommend
6.9
(25 ratings)
1.1
(6 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Data.com (discontinued)MediaRadar
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
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MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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MediaRadar
No answers on this topic
Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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MediaRadar
No answers on this topic
Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
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MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
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ScreenShots