What users are saying about
73 Ratings
5 Ratings
73 Ratings
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Score 7.7 out of 100
5 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Data.com
6.1
MediaRadar
8.8
Advanced search
Data.com
5.4
MediaRadar
8.1
Identification of new leads
Data.com
4.5
MediaRadar
8.1
List quality
Data.com
6.9
MediaRadar
9.0
List upload/download
Data.com
8.0
MediaRadar
9.3
Ideal customer targeting
Data.com
3.9
MediaRadar
9.0
Load time/data access
Data.com
8.0
MediaRadar
9.4

Sales Intelligence Data Standards

Data.com
8.3
MediaRadar
8.7
Contact information
Data.com
9.0
MediaRadar
8.7
Company information
Data.com
8.0
MediaRadar
8.5
Industry information
Data.com
7.9
MediaRadar
8.8

Data Augmentation & Lead Qualification

Data.com
6.5
MediaRadar
7.3
Lead qualification process
Data.com
5.4
MediaRadar
9.1
Smart lists and recommendations
Data.com
5.1
MediaRadar
7.4
Salesforce integration
Data.com
8.4
MediaRadar
7.0
Company/business profiles
Data.com
8.4
MediaRadar
7.1
Alerts and reminders
Data.com
5.0
MediaRadar
7.3
Data hygiene
Data.com
7.8
MediaRadar
5.9
Automatic data refresh
Data.com
5.1
MediaRadar
7.3
Tags
Data.com
5.1
MediaRadar
6.9
Filters and segmentation
Data.com
8.0
MediaRadar
7.7

Sales Intelligence Email Features

Data.com
5.1
MediaRadar
8.0
Sales email templates
Data.com
4.9
MediaRadar
8.0
Append emails to records
Data.com
5.2
MediaRadar
8.0

Pros

Data.com

  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

Data.com

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
Elizabeth Rodriguez | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Usability

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli | TrustRadius Reviewer

MediaRadar

No score
No answers yet
No answers on this topic

Support Rating

Data.com

Data.com 9.0
Based on 1 answer
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli | TrustRadius Reviewer

MediaRadar

No score
No answers yet
No answers on this topic

Alternatives Considered

Data.com

My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that Data.com did not. InsideView also provided little detail in profiles that were a dealbreaker for my client.
Stacy Venditto | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

Data.com

  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
Jerry van Dalen Jr. | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Data.com
8.9
MediaRadar
9.3

Usability

Data.com
9.0
MediaRadar

Support Rating

Data.com
9.0
MediaRadar

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