Demandbase One vs. Microsoft Dynamics 365 Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Microsoft Dynamics 365 Marketing
Score 8.7 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Pricing
Demandbase OneMicrosoft Dynamics 365 Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneMicrosoft Dynamics 365 Marketing
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Demandbase OneMicrosoft Dynamics 365 Marketing
Features
Demandbase OneMicrosoft Dynamics 365 Marketing
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
47 Ratings
24% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
Automated routing and prioritization6.439 Ratings00 Ratings
Customer interaction histories6.543 Ratings00 Ratings
Syndicated content4.03 Ratings00 Ratings
Personalization6.240 Ratings00 Ratings
Engagement data tracking6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.5
34 Ratings
18% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
Ad campaign creation6.732 Ratings00 Ratings
Display advertising7.232 Ratings00 Ratings
Contextual advertising6.525 Ratings00 Ratings
Social advertising5.826 Ratings00 Ratings
Ad reporting and analytics6.533 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.7
50 Ratings
13% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
Standard visitor segmentation6.949 Ratings00 Ratings
Behavioral visitor segmentation6.846 Ratings00 Ratings
ABM sales intelligence6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
6.6
51 Ratings
13% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
3rd party intent signals6.547 Ratings00 Ratings
Downstream intent signals6.646 Ratings00 Ratings
Account identification6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
7.0
44 Ratings
11% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
Automated workflow & orchestration7.044 Ratings00 Ratings
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Demandbase OneMicrosoft Dynamics 365 Marketing
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User Ratings
Demandbase OneMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
6.2
(222 ratings)
8.0
(5 ratings)
Likelihood to Renew
4.9
(30 ratings)
1.0
(1 ratings)
Usability
6.6
(91 ratings)
5.9
(2 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(50 ratings)
6.0
(3 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Microsoft
Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Microsoft
  • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
  • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
  • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Microsoft
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Reliability and Availability
Demandbase
Seems to always work.
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Microsoft
No answers on this topic
Performance
Demandbase
It's pretty fast.
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Microsoft
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Microsoft
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
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In-Person Training
Demandbase
She was fine, but we only had one session
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Microsoft
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Microsoft
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Microsoft
No answers on this topic
Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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Microsoft
  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of