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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Seismic Content

    Score7.6 out of 10
    Enterprise companies (1,001+ employees)
    Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be…N/A
    Pricing
    Demandbase OneSeismic Content
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneSeismic Content
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneSeismic Content
    Considered Both Products
    Demandbase
    No answer on this topic
    Seismic
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    91%
    Would buy again
    43 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    91%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    87%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    86%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    86%
    Implementation went as expected
    24 Answers
    Features
    Demandbase OneSeismic Content
    Engagement
    Comparison of Engagement features of Demandbase One and Seismic Content
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Seismic Content
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Seismic Content
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Seismic Content
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Seismic Content
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Seismic Content
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Seismic Content
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Seismic Content
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Seismic Content
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Seismic Content
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Best Alternatives
    Demandbase OneSeismic Content
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Paperflite
    Score8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Scratchpad
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneSeismic Content
    Likelihood to Recommend
    6.7
    (225 ratings)
    6.6
    (80 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    -
    (0 ratings)
    Usability
    6.6
    (94 ratings)
    5.9
    (5 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    7.5
    (32 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneSeismic Content
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Seismic
    It is excellent for a cloud-based workspace between you and your customers. I find the chat feature to be a cool and underutilized tool. I appreciate how you can consolidate all your information on one page, rather than having multiple attachments. Easy to clone DSRs (Digital Sales Rooms), which saves a significant amount of time. Especially when all you have to do is make minor changes between customers.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Seismic
    • Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need.
    • Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool.
    • Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Seismic
    • Adding more integration points and use cases with Salesforce would be good to have
    • Navigating to a specific resource gets cumbersome sometimes especially with lots of content
    • Bulk user operations and taking actions on behalf of other users would be good to have as well
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Seismic
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Seismic
    Seismic is super easy to use and has so many different features and functionality to take advantage of. But being a company who utilizes Google platform a lot we have some issues with the api connections and integrations across the board. But all in all it is not a huge issue, I would just like to see them improve the integration more
    Incentivized
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    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Seismic
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Seismic
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Seismic
    Seismic's support team has been exceptional at providing support when an issue has come up, or when we have had questions regarding the platform. They have responded quickly, and I feel as if they truly try to find a solution to the quickest of their abilities. My team and I truly feel supported when it comes to reaching out to Seismic.
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Seismic
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Seismic
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Seismic
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Seismic
    Both Highspot and Seismic are great tools. They each provide an extensive library that can be easily customized based on the rep/team/deal cycle stage etc. Seismic has a much cleaner look and feel. As a rep, I felt it was much easier to navigate the tool and organize my content the way I wanted to. Highspot tended to feel cluttered and even overwhelming at times. Along with that, the AI and saved search feature ran smoother in Seismic. I could easily find the document or sales deck I was looking for, whereas in Highspot I felt I had to look around longer than I would have liked.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Seismic
    • We can quickly generate product-specific proposals.
    • We've experienced repeated frustrations while trying to edit/update the LiveDoc.
    • Errors in LiveDoc coding have occasionally produced errors in the generated proposals where certain fields (Customer Name, for example) should have been automatically completed but were not.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Seismic Content Screenshots

    Screenshot of Seismic's interface can be customized for every sales team.Screenshot of Content can be organized and displayed in a host of ways, such as Most Popular, Favorites, or divided by content type or opportunity stage.Screenshot of Seismic's LiveDocs Technology facilitates personalization at scale and has been shown to save clients upwards of 98 percent in time spent creating content.Screenshot of WorkSpace, Seismic's virtual forum for sales, allows sales teams to come together and perfect content for those most important meetings.Screenshot of Real-time analytics allow sales reps to see which pieces of content have been engaged with by which prospects and for how long.