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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Demandbase OneSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Demandbase OneSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalOptional
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Demandbase OneSemrush
    Considered Both Products
    Demandbase
    Chose Demandbase One
    Demandbase offers more precise data compared to 6Sense. It is easy to use and navigate.
    Incentivized
    Semrush
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    99%
    Implementation went as expected
    95 Answers
    Features
    Demandbase OneSemrush
    Engagement
    Comparison of Engagement features of Demandbase One and Semrush
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Semrush
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Semrush
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Semrush
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Semrush
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Semrush
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Semrush
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Semrush
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Semrush
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Semrush
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    SEO
    Comparison of SEO features of Demandbase One and Semrush
    Feature
    Demandbase One
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings8.6154 Ratings
    Backlink management00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings8.4150 Ratings
    Page grader00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings8.0150 Ratings
    Site recommendations00 Ratings7.7139 Ratings
    Task management00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Demandbase One and Semrush
    Feature
    Demandbase One
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings8.1128 Ratings
    Social SEO00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings8.5113 Ratings
    Global SEO00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Demandbase One and Semrush
    Feature
    Demandbase One
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings8.7119 Ratings
    Best Alternatives
    Demandbase OneSemrush
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneSemrush
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.1
    (3 ratings)
    Usability
    6.6
    (94 ratings)
    8.2
    (10 ratings)
    Availability
    7.0
    (2 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    7.3
    (1 ratings)
    Support Rating
    10.0
    (50 ratings)
    9.9
    (17 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    7.3
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneSemrush
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Semrush
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Semrush
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot