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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    TrustRadius for Buyers

    Score8.9 out of 10
    N/ATrustRadius delivers the most credible B2B technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content.

    $0

    per month

    Pricing
    Demandbase OneTrustRadius for Buyers
    Editions & Modules
    No answers on this topic
    Free
    $0
    Offerings
    Pricing Offerings
    Demandbase OneTrustRadius for Buyers
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneTrustRadius for Buyers
    Considered Both Products
    Demandbase
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    Demandbase OneTrustRadius for Buyers
    Engagement
    Comparison of Engagement features of Demandbase One and TrustRadius for Buyers
    Feature
    Demandbase One
    5.9
    47 Ratings
    21% below category average
    TrustRadius for Buyers
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and TrustRadius for Buyers
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    TrustRadius for Buyers
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and TrustRadius for Buyers
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    TrustRadius for Buyers
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and TrustRadius for Buyers
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    TrustRadius for Buyers
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and TrustRadius for Buyers
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    TrustRadius for Buyers
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Best Alternatives
    Demandbase OneTrustRadius for Buyers
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    SourceForge
    Score9.9 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    SourceForge
    Score9.9 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneTrustRadius for Buyers
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.8
    (220 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    5.0
    (6 ratings)
    Usability
    6.6
    (94 ratings)
    8.6
    (8 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    4.5
    (3 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    4.5
    (3 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneTrustRadius for Buyers
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    HG Insights
    Well suited: For a company or organization that knows what they need to solve problems or optimize processes. TrustRadius for Buyers is ideal as you can check out categories and alternatives and read super-specific reviews that apply to your use case. Less appropriate: If you are unsure what you're trying to accomplish or the area/function to optimize with software, you can be overwhelmed with the vast offer of reviews because you don't know where to look.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    HG Insights
    • [The] overall rating helps to filter a low rated software without wasting time [and] the user can research high rated software products for making a purchase.
    • The pros and cons can be viewed for every software, which speeds up the [research] on the key points of [the] user experience [of] the software.
    • [The] features scorecard helps to see how effectively the software's features [are] helping the user.
    • [The] alternatives features help the user to see other competitive software or platforms, which provide a solution for the user.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    HG Insights
    • Sorting of the default view of reviews since the initial reviews can play a big role in decisions.
    • More visibility into what went into certain product's score for the rating it has.
    • Help secure great deals on the softwares for which reviews are available.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    HG Insights
    since
    it is a page that provides data although very long to read are specific and
    technical as they are, data of people who have used or use the program you may
    need for the company, and help us solve a problem, without the need to hire
    external consultants or expensive programs, saving us money in the company
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    HG Insights
    It is very helpful for me in buying softwares. I come up with a practical and confident solution once I use it. The reviews I saw were genuine. I was able to save time and increase my productivity with the help of TrustRadius for Buyer's. Also, overall interface is well structured
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    HG Insights
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    HG Insights
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    HG Insights
    We did not need to contact support. I tried to skip the question like it says to but the system wouldn’t let me
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    HG Insights
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    HG Insights
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    HG Insights
    Again, I didn’t have much to do with the implementation of the product. I heard from internal sources that there were few issues with scalability but they were resolved
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    HG Insights
    While G2 and Capterra cover a wider range of categories, TrustRadius focuses specifically on business technology solutions. TrustRadius is known for its emphasis on verifying user reviews and providing in-depth insights. Their user base consists of professionals and decision-makers, making it a valuable resource for trustworthy and detailed feedback. G2 and Capterra offer broader market coverage and a wide range of products. I personally do not prioritize any specific platform. Wherever I find detailed information, I use it.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    HG Insights
    • It's had a positive impact in helping us be confident in the selections we make
    • It's also had a positive impact in opening us up to other products/offerings we would not have known about
    • It's further allowed us to have deeper conversations with vendors about potential pitfalls we would not have known about otherwise
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot