TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Zoho Analytics

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Zoho Analytics is a self-service BI and analytics platform that uncovers patterns, spots emerging trends, tracks business metrics, and detects anomalies. Designed for ease of use, it enables business users to create reports and dashboards independently, without relying on IT.

    $60

    per month 5 users

    Pricing
    Demandbase OneZoho Analytics
    Editions & Modules
    No answers on this topic
    Standard
    $60
    per month Starts at 5 Users
    Premium
    $145
    per month Starts at 15 Users
    Enterprise
    $575
    per month Starts at 50 Users
    Offerings
    Pricing Offerings
    Demandbase OneZoho Analytics
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.There is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
    More Pricing Information
    Community Pulse
    Demandbase OneZoho Analytics
    Considered Both Products
    Demandbase
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    95%
    Would buy again
    78 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    96%
    Delivers good value for the price
    71 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    96%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    96%
    Lived up to sales and marketing promises
    70 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    95%
    Implementation went as expected
    72 Answers
    Features
    Demandbase OneZoho Analytics
    Engagement
    Comparison of Engagement features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Zoho Analytics
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Zoho Analytics
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Zoho Analytics
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Zoho Analytics
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Zoho Analytics
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    -
    Ratings
    Zoho Analytics
    8.6
    135 Ratings
    5% above category average
    Pixel Perfect reports00 Ratings8.8106 Ratings
    Customizable dashboards00 Ratings8.5135 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    -
    Ratings
    Zoho Analytics
    8.1
    137 Ratings
    1% above category average
    Drill-down analysis00 Ratings8.0131 Ratings
    Formatting capabilities00 Ratings7.6136 Ratings
    Report sharing and collaboration00 Ratings8.6137 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    -
    Ratings
    Zoho Analytics
    8.4
    129 Ratings
    2% above category average
    Publish to Web00 Ratings8.2108 Ratings
    Publish to PDF00 Ratings8.6127 Ratings
    Report Delivery Scheduling00 Ratings8.4112 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    -
    Ratings
    Zoho Analytics
    8.0
    84 Ratings
    0% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.280 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.572 Ratings
    Predictive Analytics00 Ratings7.566 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    -
    Ratings
    Zoho Analytics
    8.5
    129 Ratings
    0% above category average
    Multi-User Support (named login)00 Ratings8.6127 Ratings
    Role-Based Security Model00 Ratings8.972 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.5122 Ratings
    Report-Level Access Control00 Ratings8.030 Ratings
    Single Sign-On (SSO)00 Ratings8.574 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    -
    Ratings
    Zoho Analytics
    6.4
    97 Ratings
    19% below category average
    Responsive Design for Web Access00 Ratings7.371 Ratings
    Mobile Application00 Ratings4.373 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.986 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Demandbase One and Zoho Analytics
    Feature
    Demandbase One
    -
    Ratings
    Zoho Analytics
    8.3
    65 Ratings
    7% above category average
    REST API00 Ratings8.161 Ratings
    iFrames00 Ratings8.553 Ratings
    Best Alternatives
    Demandbase OneZoho Analytics
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneZoho Analytics
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.2
    (139 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.9
    (9 ratings)
    Usability
    6.6
    (94 ratings)
    7.8
    (83 ratings)
    Availability
    7.0
    (2 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    9.1
    (2 ratings)
    Support Rating
    10.0
    (50 ratings)
    5.4
    (18 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    5.5
    (3 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    7.7
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (51 ratings)
    Ease of integration
    10.0
    (1 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.2
    (71 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Demandbase OneZoho Analytics
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Zoho
    Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Zoho
    • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
    • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
    • Decision making regarding resource allocation.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Zoho
    • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
    • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
    • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Zoho
    I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Zoho
    For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Zoho
    ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
    Incentivized
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Zoho
    ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
    Incentivized
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Zoho
    The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Zoho
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Zoho
    If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Zoho
    Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    Zoho
    As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Zoho
    • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
    • Analytics provides a lot of visualization options that I need to serve my customers.
    • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Zoho Analytics Screenshots

    Screenshot of some of the available 500+ native integrations that unify data across a business for a holistic analysisScreenshot of the visual data pipeline builder used to create data flows with data stagesScreenshot of where to turn questions into insights with Ask Zia.Screenshot of an example of the actionable insights, powered by Zia insights's key driver analysis.Screenshot of Get instant, at-a-glance insights with dynamic dashboards.Screenshot of the interface to build and deploy ML models with the no-code AutoML platform