TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandforce

    Score8 out of 10
    N/ADemandforce is a solution available to the medical, veterinarian, lifestyle and automotive industries. Demandforce offers a variety of communication and office workflow solutions from appointment reminders and two-way text to marketing solutions like email campaign templates and online reputation management tools. Demandforce helps attract, retain, and grow a customer base.N/A

    Google Ads

    Score8.4 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Pricing
    DemandforceGoogle Ads
    Editions & Modules
    No answers on this topic
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    Offerings
    Pricing Offerings
    DemandforceGoogle Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandforceGoogle Ads
    Considered Both Products
    Demandforce
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    81%
    Would buy again
    42 Answers
    Delivers good value for the price
    No answers on this topic
    76%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    79%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    69%
    Lived up to sales and marketing promises
    34 Answers
    Implementation went as expected
    No answers on this topic
    70%
    Implementation went as expected
    35 Answers
    Features
    DemandforceGoogle Ads
    Sales Force Automation
    Comparison of Sales Force Automation features of Demandforce and Google Ads
    Feature
    Demandforce
    7.8
    2 Ratings
    0% below category average
    Google Ads
    -
    Ratings
    Customer data management / contact management8.02 Ratings00 Ratings
    Workflow management9.01 Ratings00 Ratings
    Territory management7.01 Ratings00 Ratings
    Opportunity management8.01 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.01 Ratings00 Ratings
    Contract management7.01 Ratings00 Ratings
    Quote & order management7.01 Ratings00 Ratings
    Interaction tracking8.01 Ratings00 Ratings
    Channel / partner relationship management8.01 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    2 Ratings
    16% above category average
    Google Ads
    -
    Ratings
    Case management9.02 Ratings00 Ratings
    Call center management9.02 Ratings00 Ratings
    Help desk management9.02 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    3 Ratings
    15% above category average
    Google Ads
    -
    Ratings
    Lead management9.01 Ratings00 Ratings
    Email marketing9.03 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    1 Ratings
    16% above category average
    Google Ads
    -
    Ratings
    Task management9.01 Ratings00 Ratings
    Billing and invoicing management9.01 Ratings00 Ratings
    Reporting9.01 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    1 Ratings
    16% above category average
    Google Ads
    -
    Ratings
    Forecasting9.01 Ratings00 Ratings
    Pipeline visualization9.01 Ratings00 Ratings
    Customizable reports9.01 Ratings00 Ratings
    Customization
    Comparison of Customization features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    2 Ratings
    16% above category average
    Google Ads
    -
    Ratings
    Custom fields9.02 Ratings00 Ratings
    Custom objects9.02 Ratings00 Ratings
    Scripting environment9.02 Ratings00 Ratings
    API for custom integration9.01 Ratings00 Ratings
    Security
    Comparison of Security features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    2 Ratings
    7% above category average
    Google Ads
    -
    Ratings
    Single sign-on capability9.02 Ratings00 Ratings
    Role-based user permissions9.01 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    1 Ratings
    18% above category average
    Google Ads
    -
    Ratings
    Social data9.01 Ratings00 Ratings
    Social engagement9.01 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    1 Ratings
    18% above category average
    Google Ads
    -
    Ratings
    Marketing automation9.01 Ratings00 Ratings
    Compensation management9.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Demandforce and Google Ads
    Feature
    Demandforce
    9.0
    2 Ratings
    17% above category average
    Google Ads
    -
    Ratings
    Mobile access9.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandforce and Google Ads
    Feature
    Demandforce
    -
    Ratings
    Google Ads
    7.3
    11 Ratings
    12% above category average
    Ad campaign creation00 Ratings7.911 Ratings
    Ad deployment00 Ratings7.510 Ratings
    Display advertising00 Ratings7.410 Ratings
    Ad display and retargeting segmentation00 Ratings7.511 Ratings
    Sequence targeting00 Ratings6.910 Ratings
    Contextual advertising00 Ratings7.210 Ratings
    Social advertising00 Ratings6.35 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Demandforce and Google Ads
    Feature
    Demandforce
    -
    Ratings
    Google Ads
    7.3
    11 Ratings
    6% above category average
    Ad dashboards00 Ratings7.511 Ratings
    Ad performance reports00 Ratings7.911 Ratings
    Ad conversion tracking00 Ratings7.311 Ratings
    Ad attribution reporting00 Ratings7.211 Ratings
    Ad forecasting and optimization00 Ratings6.911 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Demandforce and Google Ads
    Feature
    Demandforce
    -
    Ratings
    Google Ads
    7.9
    10 Ratings
    6% below category average
    Ad bidding00 Ratings7.910 Ratings
    Best Alternatives
    DemandforceGoogle Ads
    Small Businesses
    Salesflare
    Score10 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandforceGoogle Ads
    Likelihood to Recommend
    3.0
    (7 ratings)
    8.7
    (126 ratings)
    Likelihood to Renew
    9.0
    (3 ratings)
    9.6
    (21 ratings)
    Usability
    -
    (0 ratings)
    7.7
    (17 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    DemandforceGoogle Ads
    Likelihood to Recommend
    Demandforce
    We use Demandforce to reach out to 'old' customers. If they have not had an invoice generated in X number of days/weeks/months/years, we can create a custom campaign via email/text to reach out to them and attempt to re-engage with those customers to generate new 'existing business' or entirely new leads for our Sales team to run.
    Incentivized
    Read full review
    Google
    Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
    Incentivized
    Read full review
    Pros
    Demandforce
    • Aesthetics has been updated in last few months for organization and is easier to see: colors, grid lines on front page, and font style.
    • Allowing our office to include specific items in reminder appointment emails allows personalization to make confirming appointments easier.
    • Allowing patients to write reviews allows us to know what the office is doing well and what we can improve on.
    Incentivized
    Read full review
    Google
    • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
    • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
    • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
    Incentivized
    Read full review
    Cons
    Demandforce
    • Flexibility in Design!
    • Overall Look & Feel of Templates (look at what Squarespace is doing, it is possible!)
    • Usability (it's a bit clunky)
    Incentivized
    Read full review
    Google
    • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
    • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandforce
    We are constantly being contacted by comparable organizations. If Mindbody Online integrated a feature like Demandforce, we'd move over there to keep everything in one platform.
    Incentivized
    Read full review
    Google
    I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
    Incentivized
    Read full review
    Usability
    Demandforce
    No answers on this topic
    Google
    This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.
    Incentivized
    Read full review
    Support Rating
    Demandforce
    No answers on this topic
    Google
    We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
    Incentivized
    Read full review
    Online Training
    Demandforce
    No answers on this topic
    Google
    Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
    Read full review
    Alternatives Considered
    Demandforce
    I do not have any alternative products to compare this service too. It was in place when I came aboard this company and I have no say in its continuation or replacement. As from what I can gather, there are many alternatives to this platform, but Demandforce is the only one I am aware of that runs in your system tray and is passively ran in conjunction with your accounting database.
    Incentivized
    Read full review
    Google
    Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
    Incentivized
    Read full review
    Return on Investment
    Demandforce
    • It's taken a lot of the reporting and guesswork out of the equation. That has saved us a lot of money.
    Incentivized
    Read full review
    Google
    • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
    • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
    • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
    Incentivized
    Read full review
    ScreenShots

    Demandforce Screenshots

    Screenshot of Demandforce's email campaign studio solution to communicate with customers via email marketing with unique and customizable templates.Screenshot of Demandforce's phone solution to communicate with customers.Screenshot of Demandforce's mobile app to manage the business while on the go.Screenshot of Demandforce's online booking solution allows customers to book without having to communicate directly with the front office.Screenshot of Demandforce's appointment reminder solution made to increase workflow and reduce no shows.Screenshot of Demandforce's online reputation management tools made to help gain new customers.