TrustRadius: an HG Insights company

DemandScience vs. Microsoft Dynamics 365 Marketing vs. Percolate, now part of Seismic

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    Microsoft Dynamics 365 Marketing

    Score8.7 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    Percolate, now part of Seismic

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
    Pricing
    DemandScienceMicrosoft Dynamics 365 MarketingPercolate, now part of Seismic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandScienceMicrosoft Dynamics 365 MarketingPercolate, now part of Seismic
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeRequired
    Additional Details———
    More Pricing Information
    Community Pulse
    DemandScienceMicrosoft Dynamics 365 MarketingPercolate, now part of Seismic
    Considered Multiple Products
    DemandScience
    No answer on this topic
    Microsoft
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    86%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DemandScienceMicrosoft Dynamics 365 MarketingPercolate, now part of Seismic
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and Microsoft Dynamics 365 Marketing and Percolate, now part of Seismic
    Feature
    DemandScience
    7.8
    17 Ratings
    6% above category average
    Microsoft Dynamics 365 Marketing
    -
    Ratings
    Percolate, now part of Seismic
    7.3
    13 Ratings
    1% below category average
    Audience profiling and targeting8.617 Ratings00 Ratings00 Ratings
    Content performance analytics7.614 Ratings00 Ratings7.013 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings8.03 Ratings
    Closed-loop tracking and reporting00 Ratings00 Ratings7.011 Ratings
    Content Creation
    Comparison of Content Creation features of DemandScience and Microsoft Dynamics 365 Marketing and Percolate, now part of Seismic
    Feature
    DemandScience
    -
    Ratings
    Microsoft Dynamics 365 Marketing
    -
    Ratings
    Percolate, now part of Seismic
    8.5
    13 Ratings
    8% above category average
    Ideation00 Ratings00 Ratings7.011 Ratings
    Approval workflows00 Ratings00 Ratings9.013 Ratings
    Content collaboration00 Ratings00 Ratings9.011 Ratings
    Content calendar00 Ratings00 Ratings8.013 Ratings
    Network for content licensing/production00 Ratings00 Ratings9.34 Ratings
    Content Publishing
    Comparison of Content Publishing features of DemandScience and Microsoft Dynamics 365 Marketing and Percolate, now part of Seismic
    Feature
    DemandScience
    -
    Ratings
    Microsoft Dynamics 365 Marketing
    -
    Ratings
    Percolate, now part of Seismic
    7.8
    13 Ratings
    0% below category average
    Content hub00 Ratings00 Ratings8.012 Ratings
    Content distribution00 Ratings00 Ratings8.012 Ratings
    Content promotion00 Ratings00 Ratings7.010 Ratings
    Content automation00 Ratings00 Ratings8.012 Ratings
    Best Alternatives
    DemandScienceMicrosoft Dynamics 365 MarketingPercolate, now part of Seismic
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    No answers on this topic
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    DemandScienceMicrosoft Dynamics 365 MarketingPercolate, now part of Seismic
    Likelihood to Recommend
    7.6
    (75 ratings)
    8.7
    (8 ratings)
    9.0
    (14 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    1.0
    (1 ratings)
    10.0
    (2 ratings)
    Usability
    6.9
    (3 ratings)
    8.7
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (69 ratings)
    6.0
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    DemandScienceMicrosoft Dynamics 365 MarketingPercolate, now part of Seismic
    Likelihood to Recommend
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
    Read full review
    Microsoft
    Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
    Incentivized
    Read full review
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
    Read full review
    Microsoft
    • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
    • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
    • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
    Incentivized
    Read full review
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    Cons
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
    Read full review
    Microsoft
    • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
    • Pricing is based on number of contact, even if you are not marketing all of them.
    • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
    Incentivized
    Read full review
    Discontinued Products
    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Read full review
    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
    Read full review
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
    Read full review
    Discontinued Products
    Easy to set up approval flows, but not always necessary to follow all the requires steps
    Incentivized
    Read full review
    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
    Read full review
    Microsoft
    Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Discontinued Products
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Read full review
    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
    Read full review
    Discontinued Products
    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Incentivized
    Read full review
    Return on Investment
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
    Read full review
    Microsoft
    • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
    Incentivized
    Read full review
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    ScreenShots

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar