DemandTools vs. Synthio

DemandTools is perfect for any system that constantly adds new records to its database. For example, in higher education, we are constantly purchasing search names from various vendors and DemandTools allows us to make sure we are not doubling up on the same records. It saves us money in the long run as we are not mailing out multiple copies of our brochures to the same person.

Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.

Incentivized

• PowerGrid can review and make the updates simultaneously.
• Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
• BulkBackup [is] just one click, majority data got updated.
• Scenarios save a lot of time for similar working load.

Incentivized

• Extensive search filters
• Email verification prior to download/charge
• Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.

Incentivized

• I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
• Some features aren't user intuitive and it takes a while to learn.

Incentivized

• Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.

Incentivized

It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.

Incentivized

Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks

There has not been a time since I started 9 months ago that I've encountered any kind of downtime.

Incentivized

DemandTools is a bit clunky and slow at times

Incentivized

Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.

The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.

I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.

Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.

Incentivized

I feel similar about all of these list building/append services. There are good and bad aspects.

Incentivized

It's done everything we've needed it to do.

Incentivized

• It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
• We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
• Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
• The return on investment isn't easily quantifiable but it is FELT in our department.

Incentivized

• Positive - We've been able to append records and add them to our targeted marketing campaigns.
• Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
• Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.

Incentivized