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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandTools

    Score10 out of 10
    N/ADemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A

    TransUnion TruAudience

    Score7 out of 10
    N/ATruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
    Pricing
    DemandToolsTransUnion TruAudience
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandToolsTransUnion TruAudience
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandToolsTransUnion TruAudience
    Considered Both Products
    Validity
    No answer on this topic
    TransUnion
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DemandToolsTransUnion TruAudience
    Security
    Comparison of Security features of DemandTools and TransUnion TruAudience
    Feature
    DemandTools
    -
    Ratings
    TransUnion TruAudience
    9.0
    2 Ratings
    7% above category average
    Role-based user permissions00 Ratings9.02 Ratings
    Tag Management
    Comparison of Tag Management features of DemandTools and TransUnion TruAudience
    Feature
    DemandTools
    -
    Ratings
    TransUnion TruAudience
    8.4
    2 Ratings
    4% above category average
    Tag library00 Ratings7.02 Ratings
    Tag variable mapping00 Ratings9.02 Ratings
    Ease of writing custom tags00 Ratings9.02 Ratings
    Rules-driven tag execution00 Ratings9.02 Ratings
    Tag performance monitoring00 Ratings10.02 Ratings
    Page load times00 Ratings7.02 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings9.02 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of DemandTools and TransUnion TruAudience
    Feature
    DemandTools
    -
    Ratings
    TransUnion TruAudience
    9.0
    2 Ratings
    10% above category average
    Event tracking00 Ratings10.02 Ratings
    Mobile event tracking00 Ratings9.02 Ratings
    Data distribution management00 Ratings9.02 Ratings
    Universal data layer00 Ratings10.02 Ratings
    Automated error checking00 Ratings7.02 Ratings
    Best Alternatives
    DemandToolsTransUnion TruAudience
    Small Businesses
    Dataloader.io
    Score10 out of 10
    Google Tag Manager
    Score9.5 out of 10
    Medium-sized Companies
    Informatica Customer 360 for Salesforce
    Score8.7 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    Dataloader.io
    Score10 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandToolsTransUnion TruAudience
    Likelihood to Recommend
    10.0
    (118 ratings)
    7.0
    (7 ratings)
    Likelihood to Renew
    9.9
    (16 ratings)
    8.2
    (4 ratings)
    Usability
    10.0
    (7 ratings)
    7.0
    (1 ratings)
    Availability
    9.8
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (5 ratings)
    5.0
    (1 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.9
    (6 ratings)
    -
    (0 ratings)
    Configurability
    7.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandToolsTransUnion TruAudience
    Likelihood to Recommend
    Validity
    DemandTools is good for almost everything related to mass data manipulation. The only scenario I haven't tried using DemandTools and was recommended to use Data Loader for was inserting records while keeping the original created date. The issue was that we had a disconnection with an external messaging partner, and when the records were retrieved, a few days had passed since the original day of the incoming messages. To insert the messages while keeping the original created date, DataLoader was helpful. I am not sure how to do that in DemandTools. But again, for everything else, DemandTools is a lifesaver.
    Incentivized
    Read full review
    TransUnion
    Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
    Read full review
    Pros
    Validity
    • PowerGrid can review and make the updates simultaneously.
    • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
    • BulkBackup [is] just one click, majority data got updated.
    • Scenarios save a lot of time for similar working load.
    Incentivized
    Read full review
    TransUnion
    • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
    • Creating the firing conditions for a tag.
    • Adding users to different groups with limited or full admin permissions.
    • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
    Incentivized
    Read full review
    Cons
    Validity
    • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
    • Some features aren't user intuitive and it takes a while to learn.
    Incentivized
    Read full review
    TransUnion
    • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
    • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
    Incentivized
    Read full review
    Likelihood to Renew
    Validity
    It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
    Incentivized
    Read full review
    TransUnion
    Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
    Read full review
    Usability
    Validity
    Allows for control in uploading lists, saved processes for checking duplicate records.

    Allows for backup files and quick reverts if something goes wrong.

    Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

    Automated processes for set and forget hygiene tasks
    Read full review
    TransUnion
    Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
    Incentivized
    Read full review
    Reliability and Availability
    Validity
    There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
    Incentivized
    Read full review
    TransUnion
    No answers on this topic
    Performance
    Validity
    DemandTools is a bit clunky and slow at times
    Incentivized
    Read full review
    TransUnion
    No answers on this topic
    Support Rating
    Validity
    Support can be slow so do not expect quick turn for urgent issues.
    Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
    The training webinars help with the basics but not much if you need advanced functionality.
    Read full review
    TransUnion
    Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
    Incentivized
    Read full review
    Online Training
    Validity
    The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
    Read full review
    TransUnion
    No answers on this topic
    Implementation Rating
    Validity
    I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
    Read full review
    TransUnion
    No answers on this topic
    Alternatives Considered
    Validity
    Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
    Incentivized
    Read full review
    TransUnion
    Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
    Read full review
    Scalability
    Validity
    It's done everything we've needed it to do.
    Incentivized
    Read full review
    TransUnion
    No answers on this topic
    Return on Investment
    Validity
    • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
    • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
    • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
    • The return on investment isn't easily quantifiable but it is FELT in our department.
    Incentivized
    Read full review
    TransUnion
    • Wonderful for ensuring we meet our logistical and record-keeping requirements
    • Negative at being the best at quality-of-life options, like specific muting
    • Great at allowing a casual work environment in having chats for memes, pets, etc.
    Read full review
    ScreenShots

    DemandTools Screenshots

    Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation