DiscoverOrg (discontinued) vs. Heyflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DiscoverOrg (discontinued)
Score 5.0 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$89
per month
Pricing
DiscoverOrg (discontinued)Heyflow
Editions & Modules
No answers on this topic
Starter
$89
per month
Growth
$149
per month
Scale
$299
per month
Enterprise
from $1100
per month (billed annually)
Offerings
Pricing Offerings
DiscoverOrg (discontinued)Heyflow
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual subscription as well as for start ups.
More Pricing Information
Community Pulse
DiscoverOrg (discontinued)Heyflow
Considered Both Products
DiscoverOrg (discontinued)
Chose DiscoverOrg (discontinued)
datafox - has better company data, but no contacts, technology data was about the same
duns-bradstreet - good company data, ZoomInfo company data is not as accurate
Chose DiscoverOrg (discontinued)
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and …
Chose DiscoverOrg (discontinued)
We evaluated ZoomInfo prior to them merging with DiscoverOrg and went with DiscoverOrg due to the UI/UX.
Chose DiscoverOrg (discontinued)
Better service with the filters and email append. And also cheaper than other services we have considered.
Chose DiscoverOrg (discontinued)
We have recently switched over to ZoomInfo and I believe that Zoominfo is the superior sales intelligence tool. They have a larger database with more accurate data as well as additional features, such as form complete and websites.
Chose DiscoverOrg (discontinued)
Our firm specializes in working with advertising/marketing agencies, where Winmo is a dominant sales intelligence tool. DiscoverOrg has more extensive company and prospect data, especially in B2B and pharma industries. However, Winmo has more extensive CPG data, and partnership …
Chose DiscoverOrg (discontinued)
We looked at a few other providers like Seamless.ai and Dun & Bradstreet but no one really had the [breadth] of info.
Chose DiscoverOrg (discontinued)
DiscoverOrg stand at top and ZoomInfo is also good, but the recent acquisition of it by DiscoverOrg doesn't leave any doubt not to use DiscoverOrg. DiscoverOrg has the best data in terms of companies and also with different locations( depends on which country/territory your …
Chose DiscoverOrg (discontinued)
DiscoverOrg is enterprise-level ready - from its detailed filtering, sales-minded UI/UX, amazing CSM's and AM's, easy SFDC integration, to automatically updating your sales databases with better contact information.
Chose DiscoverOrg (discontinued)
data.com and Zoom Info have integrated with DiscoverOrg. Now DiscoverOrg is much more expensive, but the data is very similar to data.com/Zoom Info. What you are paying for is the ease of use and some perks like having some LinkedIn URLs available in DiscoverOrg. When all is …
Chose DiscoverOrg (discontinued)
Previously, DiscoverOrg fell behind LeadIq on the user-friendliness and breadth of the information side. After merging with Zoominfo, I must say that Zoominfo plus DiscoverOrg cannot be beaten. They have a very slick user interface, contact information for companies as small as …
Chose DiscoverOrg (discontinued)
We reviewed one of their competitors but DiscoverOrg's user interface, their amount of contact and account data, and their overall ease of use were all reasons we went with them. They were a little more expensive but having access to intent keyword data and org charts is what …
Chose DiscoverOrg (discontinued)
I would say that DiscoverOrg had the most extensive database by far and was the most accurate of the three.
Chose DiscoverOrg (discontinued)
We use Lead Forensics for tracking site visits and have seen contact data available in the LF system. Not sure how to validate the data LF is providing, so we've elected to stick with DiscoverOrg with regard to data sources, and are interested in site visit tracking as well.
Chose DiscoverOrg (discontinued)
So we switched from ZoomInfo to DiscoverOrg before they merged into one company. Now both solutions are combined, so there is not a multitude of vendors in the data/sales intelligence space. Originally we switched off ZoomInfo because we didn't like their "tokens for lead" …
Chose DiscoverOrg (discontinued)
DiscoverOrg has significantly more contact information, organizational charts and more insightful data that the sales team can use.
Chose DiscoverOrg (discontinued)
Depending on the field you are in that is why you choose DiscoverOrg. For HR department information, DiscoverOrg definitely had the best content and information but if you are looking for more healthcare based then Definitive might be the way to go. I would recommend getting a …
Chose DiscoverOrg (discontinued)
Moot point now that DiscoverOrg purchased ZoomInfo.
Chose DiscoverOrg (discontinued)
In my previous position (not at this company) I exclusively used Raiser's Edge (and Raiser's Edge NXT). I still work within the nonprofit world and find both of these tools useful. In my current position however, it makes more sense to use Hubspot CRM and DiscoverOrg rather …
Chose DiscoverOrg (discontinued)
DiscoverOrg stacks up well against both tools as it is much faster to download lists, more accurate information, easier to use interface as it relates to accessing the lists that come through. With this tool compared to InsideView we were able to save the most time and saw the …
Chose DiscoverOrg (discontinued)
DiscoverOrg has always been a favorite of mine, I am daily on the tool to prospect to contact and to call into or email. Finding out budget or scoop (since the acquisition of Ranking is very good, even though I feel that the integration is not as good as when the tools were …
Chose DiscoverOrg (discontinued)
Quite frankly, based on my usage, the information at ZoomInfo was typically more accurate than the information at DiscoverOrg. Now that DiscoverOrg has acquired ZoomInfo, perhaps the accuracy of the data will improve.
Chose DiscoverOrg (discontinued)
They're for different use cases. As I explained before, DiscoverOrg has the most information in general. So if you are looking for leads in a wide set of industries, and a wide set of roles and levels within a company, DiscoverOrg is the best bet for that. If you have a …
Heyflow
Chose Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard.

Heyflow Vs. Growform = This one is tougher …
Chose Heyflow
In our opinion, Heyflow offers far superior design options and, due to its ease of use, integrates much more effectively into a company. Furthermore, the price-performance ratio is significantly better, and excellent support is integrated, ensuring you always have a contact …
Chose Heyflow
Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I …
Chose Heyflow
More design options. Perspective funnel are looking quite the same sometimes
Chose Heyflow
Heyflow just does Flows/Quizzes the best.
Most amount of customization, features and integrations in my eyes.
Chose Heyflow
We liked design capabilities and conditional logic feature most of all.
Chose Heyflow
Heyflow has far wider customization options.
Chose Heyflow
Heyflow offers a more variable and customized user interface. The design elements look more professional.
Chose Heyflow
I like Heyflow better because you have more customization options and can stand out better from other funnels and landing pages. This is particularly well received by our customers.
Chose Heyflow
Much stronger customization ability, ability to align with our brand styles and integrate with tools like Zapier or Google sheets, slack, etc.
Features
DiscoverOrg (discontinued)Heyflow
Prospecting
Comparison of Prospecting features of Product A and Product B
DiscoverOrg (discontinued)
8.1
Ratings
5% above category average
Heyflow
-
Ratings
Advanced search8.60 Ratings00 Ratings
Identification of new leads8.40 Ratings00 Ratings
List quality7.60 Ratings00 Ratings
List upload/download8.40 Ratings00 Ratings
Ideal customer targeting7.30 Ratings00 Ratings
Load time/data access8.50 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
DiscoverOrg (discontinued)
8.1
Ratings
4% above category average
Heyflow
-
Ratings
Contact information8.60 Ratings00 Ratings
Company information8.00 Ratings00 Ratings
Industry information7.70 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DiscoverOrg (discontinued)
7.8
Ratings
5% above category average
Heyflow
-
Ratings
Lead qualification process6.40 Ratings00 Ratings
Smart lists and recommendations7.00 Ratings00 Ratings
Salesforce integration8.90 Ratings00 Ratings
Company/business profiles7.80 Ratings00 Ratings
Alerts and reminders7.70 Ratings00 Ratings
Data hygiene7.80 Ratings00 Ratings
Automatic data refresh8.10 Ratings00 Ratings
Tags7.80 Ratings00 Ratings
Filters and segmentation8.40 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
DiscoverOrg (discontinued)
5.0
Ratings
39% below category average
Heyflow
-
Ratings
Sales email templates5.00 Ratings00 Ratings
Append emails to records5.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DiscoverOrg (discontinued)
-
Ratings
Heyflow
7.5
Ratings
2% below category average
Automated sales alerts and tasks00 Ratings7.90 Ratings
Automated follow-ups00 Ratings7.10 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
DiscoverOrg (discontinued)
-
Ratings
Heyflow
8.2
Ratings
9% above category average
Integrations with advertising platforms00 Ratings8.10 Ratings
Integrations with CRMs00 Ratings7.80 Ratings
Integrations with data storage tools00 Ratings8.20 Ratings
Integrations with lead automation tools00 Ratings8.80 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
DiscoverOrg (discontinued)
-
Ratings
Heyflow
7.6
Ratings
9% below category average
KPI analytics00 Ratings7.30 Ratings
Drop-off analytics00 Ratings7.50 Ratings
A/B tests00 Ratings7.90 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
DiscoverOrg (discontinued)
-
Ratings
Heyflow
7.9
Ratings
5% below category average
Drag & Drop editing00 Ratings8.30 Ratings
Branding customization00 Ratings9.00 Ratings
Different question types00 Ratings7.40 Ratings
Conditional logic paths00 Ratings6.40 Ratings
Embedded calculations00 Ratings6.20 Ratings
Form templates00 Ratings6.70 Ratings
Custom code00 Ratings8.40 Ratings
Web embedding00 Ratings9.20 Ratings
Mobile responsiveness00 Ratings9.30 Ratings
Date picker00 Ratings7.20 Ratings
File upload00 Ratings9.00 Ratings
Dynamic content00 Ratings7.90 Ratings
Best Alternatives
DiscoverOrg (discontinued)Heyflow
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiscoverOrg (discontinued)Heyflow
Likelihood to Recommend
8.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
9.1
(0 ratings)
Usability
9.0
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
DiscoverOrg (discontinued)Heyflow
Likelihood to Recommend
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
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Its well suited for us when we start a new campaign independent from Unbounce, and for making more creative and fluid user flows. Its worked well for us on our lower volume lead campaigns, we havent yet used it for anything high volume. We love the drop off analysis, where it gives you an exit rate each step of the journey, but feel the a/b testing side could be improved, in Unbounce we can test 20 variants at once (due to the amount of traffic), doesnt seem as easy on Heyflow. Also I've hit a max number of flows quite quickly so probably due to upgrade account, however with Unbounce we could have 100s of flows
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Pros
  • DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
  • DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
  • DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
Read full review
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
Cons
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
Read full review
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
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Likelihood to Renew
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
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Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















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Usability
Straight forward
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Intuitive interface: The platform should have a user-friendly interface that guides users through the design process seamlessly. Ease of customization: Users should be able to easily customize their forms, flows, and landing pages to match their branding and requirements. Accessibility: The platform should be accessible to users of all skill levels, from beginners to experienced designers. Speed and efficiency: Users should be able to quickly create and deploy their content without encountering unnecessary delays or complications. Helpful support and resources: Heyflow should provide adequate support and resources, such as tutorials, documentation, and customer service, to assist users in navigating the platform effectively.
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Reliability and Availability
No answers on this topic
There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
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Performance
No answers on this topic
Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
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Support Rating
Great customer service and support team.
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Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
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Implementation Rating
No answers on this topic
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
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Alternatives Considered
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
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Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
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Scalability
No answers on this topic
The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
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Return on Investment
  • DiscoverOrg has had a positive impact on prospecting for the sales teams. It's increased efficiencies to be able to create a list of 1000s in less than 2 mins. It's been able to increase our number/rate of outreach, reduce time to prospect & increased our sales velocity to generate opportunities at a faster rate.
  • The negative impact it has had on our team is that the sale team cannot use DiscoverOrg and it has to be used through our sales ops team because of permission issues/access issues.
  • The ability to reach a large list of prospects has provided an ROI. We are getting a Return on Investment. I just am not the one who manages the costs so don't know to what extent it's paid for itself.
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  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
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ScreenShots

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder. Users can match their funnel to their brand identity by customizing anything and everything.Screenshot of Heyflow's built-in analytics tab, that includes data needed to optimize funnels showing A/B tests and page dropoffs.Screenshot of the interface to build a personalized funnel experience, segment audience, or create complex routing logic. Keeping track of flow logic can be tricky. The logic map provides a visual overview of the entire funnel to help save time and prevent mistakes.Screenshot of where to connect the funnel with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where to send flow responses to an e-mail inbox, into a spreadsheet or directly into a connected CRM through native integrations with popular tools like HubSpot, HighLevel, Sheets and Slack.