Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
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Mention
Score8 out of 10
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Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
Better plans. This is a small issue, but I wish the lower plans has some basic reporting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
