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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DiscoverOrg (discontinued)

    Score5 out of 10
    N/ACapabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A

    Similarweb

    Score9.2 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    DiscoverOrg (discontinued)Similarweb
    Editions & Modules
    No answers on this topic
    Sales Intelligence - Starter
    $129
    per month
    AI Search Intelligence - AEO Intelligence
    $129
    per month
    Web Intelligence - Entrepreneurs - Competitive Intelligence
    $199
    per month
    AI Search Intelligence - AEO & SEO & Competitive Intel
    $399
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel & SEO & AEO
    $399
    per month
    AI Search Intelligence - AEO & SEO & Ads & Competitive Intel
    $649
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel, SEO & AEO & Ads
    $649
    per month
    Stock Intelligence
    Contact Sales
    Retail Intelligence (for Brands or Retailer)
    Contact Sales
    App Intelligence
    Contact Sales
    Sales Intelligence - Business or Enterprise
    Custom
    Web Intelligence - Business & Enterprises
    Contact Sales
    Offerings
    Pricing Offerings
    DiscoverOrg (discontinued)Similarweb
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    DiscoverOrg (discontinued)Similarweb
    Considered Both Products
    Discontinued Products
    Chose DiscoverOrg (discontinued)
    DiscoverOrg seemed to have the best data as they do everything verified and gathered on the phone rather than just crawling the web.
    Incentivized
    Similarweb LTD
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    8 Answers
    98%
    Would buy again
    106 Answers
    Delivers good value for the price
    63%
    Delivers good value for the price
    5 Answers
    95%
    Delivers good value for the price
    86 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    97%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    8 Answers
    99%
    Lived up to sales and marketing promises
    84 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    99%
    Implementation went as expected
    83 Answers
    Features
    DiscoverOrg (discontinued)Similarweb
    Prospecting
    Comparison of Prospecting features of DiscoverOrg (discontinued) and Similarweb
    Feature
    DiscoverOrg (discontinued)
    8.1
    104 Ratings
    5% above category average
    Similarweb
    -
    Ratings
    Advanced search8.6104 Ratings00 Ratings
    Identification of new leads8.4101 Ratings00 Ratings
    List quality7.6104 Ratings00 Ratings
    List upload/download8.498 Ratings00 Ratings
    Ideal customer targeting7.3100 Ratings00 Ratings
    Load time/data access8.5103 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of DiscoverOrg (discontinued) and Similarweb
    Feature
    DiscoverOrg (discontinued)
    8.1
    103 Ratings
    4% above category average
    Similarweb
    -
    Ratings
    Contact information8.6103 Ratings00 Ratings
    Company information8.0103 Ratings00 Ratings
    Industry information7.7101 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DiscoverOrg (discontinued) and Similarweb
    Feature
    DiscoverOrg (discontinued)
    7.8
    104 Ratings
    5% above category average
    Similarweb
    -
    Ratings
    Lead qualification process6.481 Ratings00 Ratings
    Smart lists and recommendations7.085 Ratings00 Ratings
    Salesforce integration8.989 Ratings00 Ratings
    Company/business profiles7.8101 Ratings00 Ratings
    Alerts and reminders7.787 Ratings00 Ratings
    Data hygiene7.899 Ratings00 Ratings
    Automatic data refresh8.188 Ratings00 Ratings
    Tags7.876 Ratings00 Ratings
    Filters and segmentation8.493 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of DiscoverOrg (discontinued) and Similarweb
    Feature
    DiscoverOrg (discontinued)
    5.0
    42 Ratings
    39% below category average
    Similarweb
    -
    Ratings
    Sales email templates5.038 Ratings00 Ratings
    Append emails to records5.041 Ratings00 Ratings
    SEO
    Comparison of SEO features of DiscoverOrg (discontinued) and Similarweb
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Similarweb
    8.0
    13 Ratings
    4% below category average
    Keyword analysis00 Ratings8.013 Ratings
    SERP ranking tracking00 Ratings7.29 Ratings
    Competitive analysis00 Ratings9.012 Ratings
    Market Research
    Comparison of Market Research features of DiscoverOrg (discontinued) and Similarweb
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    13% below category average
    Competitor Research00 Ratings8.814 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    Best Alternatives
    DiscoverOrg (discontinued)Similarweb
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DiscoverOrg (discontinued)Similarweb
    Likelihood to Recommend
    8.0
    (106 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    9.1
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    7.3
    (4 ratings)
    Support Rating
    9.0
    (1 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    DiscoverOrg (discontinued)Similarweb
    Likelihood to Recommend
    Discontinued Products
    Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
    Incentivized
    Read full review
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
    • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
    • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
    Incentivized
    Read full review
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Speed - it can be quite slow at times.
    • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
    • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
    Incentivized
    Read full review
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
    Incentivized
    Read full review
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Straight forward
    Incentivized
    Read full review
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    Great customer service and support team.
    Incentivized
    Read full review
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
    Incentivized
    Read full review
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
    • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
    • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
    Incentivized
    Read full review
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    ScreenShots

    DiscoverOrg (discontinued) Screenshots

    Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.