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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Finance Analytics

    Score7.9 out of 10
    N/AD&B Finance Analytics is a global credit-to-cash solution that provides Dun & Bradstreet data, analytics, and technology to help improve cash flow, increase operational efficiency, and mitigate risk. This AI-driven solution comprises two platforms – D&B Credit Intelligence and D&B Receivables Intelligence powered by GETPAID – that together help finance teams transform their operations and reduce cost through insight, automation, and enhanced customer experience.N/A

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    D&B Finance AnalyticsGoogle Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    D&B Finance AnalyticsGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B Finance AnalyticsGoogle Analytics
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    269 Answers
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    211 Answers
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    269 Answers
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    164 Answers
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    186 Answers
    96%
    Implementation went as expected
    87 Answers
    Features
    D&B Finance AnalyticsGoogle Analytics
    Web Analytics
    Comparison of Web Analytics features of D&B Finance Analytics and Google Analytics
    Feature
    D&B Finance Analytics
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    D&B Finance AnalyticsGoogle Analytics
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    No answers on this topic
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B Finance AnalyticsGoogle Analytics
    Likelihood to Recommend
    8.4
    (282 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    8.1
    (16 ratings)
    9.0
    (51 ratings)
    Usability
    8.8
    (17 ratings)
    7.4
    (19 ratings)
    Availability
    8.2
    (3 ratings)
    10.0
    (4 ratings)
    Performance
    7.3
    (2 ratings)
    10.0
    (2 ratings)
    Support Rating
    4.3
    (234 ratings)
    7.0
    (42 ratings)
    Online Training
    4.5
    (1 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    8.1
    (8 ratings)
    9.0
    (7 ratings)
    Configurability
    7.7
    (3 ratings)
    6.0
    (2 ratings)
    Ease of integration
    8.2
    (4 ratings)
    10.0
    (1 ratings)
    Product Scalability
    2.7
    (2 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    8.2
    (2 ratings)
    9.0
    (1 ratings)
    User Testimonials
    D&B Finance AnalyticsGoogle Analytics
    Likelihood to Recommend
    Dun Bradstreet
    It's good for our vendor and customer due diligence, but mediocre with alerts. The risk scoring and paydex trade information is always helpful, but not always applicable for term debt lenders. But the monitoring of customers has helped over the years to determine any judgments, suits, or bankruptcies that have come up.
    Incentivized
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    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Dun Bradstreet
    • Custom Scores
    • Finding Companies through Search or Advanced Search. It's got an easy search bar. And then for example, we have companies all over the world that come to us. And so we can just choose the country, for example, and then write the name in there and it'll bring up a lot of different companies that maybe are exactly that name or close to that name. And when we see what we believe to be the actual company, we can click on it and then know whether they are credit worthy.
    • Great UX on the website - fast and easy to use. The speed with which it operates is really terrific and very important for us because we usually have to make that decision right away.
    • Using something as objective as a numerical score simplifies decisions about offering credit. We have to make a decision usually on whether to offer credit to an advertiser quickly. So what's wonderful about the process is that we don't have to be searching around on Google or any kind of review site and then try to discern whether they're credit worthy. We simply open up the D&B Finance Analytics tool.
    Incentivized
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    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Cons
    Dun Bradstreet
    • I would like to see contact information, such as Accounting contact names and email addresses. Not sure how hard that would be to provide but it would be extremely helpful.
    • I'm sure there are more things I might suggest, but we don't use enough of the options offered right now in our package.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Likelihood to Renew
    Dun Bradstreet
    D&B Finance Analytics reports have just about everything. You can see a full company profile including legal forms, history records, employee count, years in business, paydex scores, delinquency scores, viability ratings, state of incorporations, naics codes, CEO or business owner names, etc. There is a lot that pulls up in this report
    Incentivized
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    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Usability
    Dun Bradstreet
    Very easy to access, and the reports are generally intuitive and clearly understandable. Some minor issues with entering data, nothing that would keep me from using this software, though. The databases it draws from are robust, and I can generally find the information I need, or get pointed to that information as a result of studying the report.
    Incentivized
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    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Dun Bradstreet
    FOR THE MOST PART IT IS ALWAYS AVAILABLE. ON RARE OCCASSIONS i HAVE TROUBLE ACCESSING BUT AFTER I SUBMIT AN ISSUE IT IS CORRECTED
    Incentivized
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    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Performance
    Dun Bradstreet
    I rate the performance very good. The report loads quickly and downloads in a reasonable time frame given the extensive complexity of the report. I've never had an issue
    Incentivized
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    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Support Rating
    Dun Bradstreet
    Isaac has been very helpful in providing support. I have only inquired once regarding our remaining reports' availability, and he was very helpful in finding the appropriate solution, which in this case was to add additional reports to the duration of our contract at a prorated rate.
    Incentivized
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    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Online Training
    Dun Bradstreet
    The online training was worth it. We did an online training with our team and an account rep from D&B. They walked us through the entire interface and answered all of our questions.
    Incentivized
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    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Implementation Rating
    Dun Bradstreet
    I was not involved in the integration.
    Incentivized
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    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Alternatives Considered
    Dun Bradstreet
    I have only used D&B Finance Analytics in my career; however, there are alternatives that we use when the data is not available. We typically request trade references and a bank reference, which are usually very valuable in addition to the D&B report. When all three options provide valuable data, we generally make the best decisions on credit.
    Incentivized
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    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Scalability
    Dun Bradstreet
    AT THIS PARTICULAR TIME, WE ONLY USE IT TO MAKE A DETERMINATION ON CREDIT. NO OTHER DEPARTMENTS HAVE ACCESS TO PROGRAM OTHER THAN ACCOUNTING
    Incentivized
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    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Return on Investment
    Dun Bradstreet
    • More or less improved efficiency in our Bank's underwriting process, but new deals have been slow as the economy worsens
    • We haven't been creating much new business due to the environment we are in and the position we are in as a regional bank
    • It will continue to strengthen our credit risk assessments
    Incentivized
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    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    ScreenShots

    D&B Finance Analytics Screenshots

    Screenshot of where to manage credit customersScreenshot of the interface to manage an overall risk portfolioScreenshot of where to manage collections and ARScreenshot of where to accept online payments with a customer portal