What users are saying about
14 Ratings
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Top Rated
108 Ratings
14 Ratings
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Score 8.6 out of 100

Litmus

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Top Rated
108 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

dotMailer
9.0
Litmus
5.2
WYSIWYG email editor
dotMailer
9.0
Litmus
6.0
Dynamic content
dotMailer
9.0
Litmus
5.9
Ability to test dynamic content
dotMailer
9.0
Litmus
5.8
Mobile optimization
dotMailer
9.0
Litmus
8.4
Email deliverability reporting
dotMailer
9.0
Litmus
7.9
List management
dotMailer
9.0
Litmus
2.5
Triggered drip sequences
dotMailer
9.0
Litmus
1.0
Landing pages
dotMailer
Litmus
5.1
A/B testing
dotMailer
Litmus
4.6

Reporting & Analytics

dotMailer
Litmus
7.1
Dashboards
dotMailer
Litmus
7.4
Standard reports
dotMailer
Litmus
7.6
Custom reports
dotMailer
Litmus
6.3

Pros

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Cons

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Likelihood to Renew

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Usability

dotMailer

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.8
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

dotMailer

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.2
Based on 1 answer
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

In-Person Training

dotMailer

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

dotMailer

No score
No answers yet
No answers on this topic

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

dotMailer

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.2
Based on 2 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Alternatives Considered

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

Return on Investment

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Pricing Details

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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