16 Reviews and Ratings
490 Reviews and Ratings
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Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.Incentivized
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.Incentivized
Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Emulation of 100s of email clients by pasting HTML email code into their builderThe UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.Incentivized
Integration is overly complex.Cannot progressively profile from anything other than an email address.Too expensive.Incentivized
It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?Sometimes the app in Chrome is clunky.Incentivized
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!Incentivized
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.Incentivized
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time Incentivized
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost Incentivized
It was very informative one on one session for me. I was able to use Litmus without any issues.Incentivized
It has all the required information.Incentivized
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.Incentivized
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.Incentivized
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions Incentivized
Better customer serviceIncreased brand awarenessIncreased brand engagementStreamlined processesRegular communication with customersIncreased audience/reach
Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clientsLitmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and deliveryIncentivized