Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
$19
per month
Mad Mimi
Score10 out of 10
N/A
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
Executive Director in Information Technology at Homeschool Trade Association (Non-Profit Organization Management, 1-10 employees)
Chose Mad Mimi
When I started using Mad Mimi several years ago, it offered a decent feature set at a lower price. For my business, I switched to AWeber first and then to ActiveCampaign for more advanced e-commerce integrations. For my trade association, I recently moved to MailChimp because …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
No answers on this topic
Delivers good value for the price
No answers on this topic
No answers on this topic
Happy with the feature set
No answers on this topic
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
No answers on this topic
Implementation went as expected
No answers on this topic
No answers on this topic
Features
Drip Ecommerce CRM
Mad Mimi
Email & Online Marketing
Comparison of Email & Online Marketing features of Drip Ecommerce CRM and Mad Mimi
Feature
Drip Ecommerce CRM
6.3
9 Ratings
24% below category average
Mad Mimi
8.2
9 Ratings
3% above category average
WYSIWYG email editor
6.08 Ratings
9.98 Ratings
Dynamic content
7.06 Ratings
7.06 Ratings
Ability to test dynamic content
5.16 Ratings
5.06 Ratings
A/B testing
8.08 Ratings
10.01 Ratings
Mobile optimization
7.09 Ratings
7.07 Ratings
Email deliverability reporting
8.09 Ratings
9.09 Ratings
List management
2.09 Ratings
10.09 Ratings
Triggered drip sequences
7.09 Ratings
8.15 Ratings
Landing pages
00 Ratings
8.05 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Drip Ecommerce CRM and Mad Mimi
Feature
Drip Ecommerce CRM
6.7
9 Ratings
13% below category average
Mad Mimi
10.0
8 Ratings
27% above category average
Dashboards
7.09 Ratings
10.07 Ratings
Standard reports
7.08 Ratings
10.08 Ratings
Custom reports
6.06 Ratings
10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Drip Ecommerce CRM and Mad Mimi
If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API. They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
You can segment your list into as many groups as you like, which makes for more effective email marketing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
