Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drupal
Score 7.0 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Klaviyo
Score 8.6 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Squarespace
Score 8.4 out of 10
N/A
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.
$25
per month
Pricing
DrupalKlaviyoSquarespace
Editions & Modules
No answers on this topic
No answers on this topic
Basic
$25
per month
Core
$36
per month
Plus
$56
per month
Advanced
$139
per month
Offerings
Pricing Offerings
DrupalKlaviyoSquarespace
Free Trial
NoYesYes
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing28% to 36% discount available for annual pricing.
More Pricing Information
Community Pulse
DrupalKlaviyoSquarespace
Considered Multiple Products
Drupal
Chose Drupal
I inherited Drupal from a developer who made the website for our nonprofit many years ago. It was increasingly obvious that it wasn't a fit for our organization, which has multiple staff and volunteers who need to edit or update the website but don't have coding experience. Wix
Chose Drupal
Drupal excels at allowing seasoned programmers to really get creative with marketing initiatives in terms of working with a theme and the core code. That being said, it is definitely much more challenging for average developers and front-end builders to use, especially at …
Chose Drupal
Drupal is certainly a more complex animal, comparatively. But its power lies in its flexibility, extensibility, and stability. And the API is fantastic. There's really nothing else like it.
Chose Drupal
Between these products, as a developer I would most likely go with Drupal unless I had a very specific reason to go with something else. To put it simply, Drupal is capable of anything that these other products can do. It may take a little longer to configure it in some cases, …
Chose Drupal
Drupal is highly customizable unlike WordPress and Joomla. It may take a longer time to set up but it works well for the needs of the organizations it is set up for.
Klaviyo

No answer on this topic

Squarespace
Chose Squarespace
Again, Squarespace is the best option for small businesses seeking an e-commerce solution. If you need more robust features, look to Drupal or WordPress, depending on site size. Weebly or Wix are solid options for basic sites, but I personally have had significant issues with …
Chose Squarespace
WordPress is much more flexible and offers a much broader and deeper range of capabilities that Squarespace. However, setting up a WordPress site can be quite time consuming in comparison, and you must commit to spending time regularly - at least once a month - to updating …
Chose Squarespace
SquareSpace is infinitely easier to use than any CMS I've used before. It's more reliable and saves a lot of time. I wouldn't recommend SquareSpace for large e-commerce sites or big government sites, but for small business, it's ideal.
Features
DrupalKlaviyoSquarespace
Security
Comparison of Security features of Product A and Product B
Drupal
8.1
74 Ratings
1% below category average
Klaviyo
-
Ratings
Squarespace
8.2
67 Ratings
0% below category average
Role-based user permissions8.174 Ratings00 Ratings8.267 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drupal
7.6
69 Ratings
2% below category average
Klaviyo
8.3
88 Ratings
11% above category average
Squarespace
6.6
58 Ratings
16% below category average
API7.264 Ratings8.581 Ratings7.151 Ratings
Internationalization / multi-language8.160 Ratings00 Ratings6.037 Ratings
Role-based workflow & approvals00 Ratings8.539 Ratings00 Ratings
Customizability00 Ratings7.856 Ratings00 Ratings
Integration with Salesforce.com00 Ratings8.213 Ratings00 Ratings
Third-party software integrations00 Ratings8.431 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Drupal
6.5
78 Ratings
18% below category average
Klaviyo
-
Ratings
Squarespace
7.7
99 Ratings
1% below category average
WYSIWYG editor6.171 Ratings00 Ratings9.284 Ratings
Code quality / cleanliness8.175 Ratings00 Ratings7.178 Ratings
Admin section6.878 Ratings00 Ratings7.498 Ratings
Page templates5.577 Ratings00 Ratings7.399 Ratings
Library of website themes5.568 Ratings00 Ratings7.596 Ratings
Mobile optimization / responsive design6.572 Ratings00 Ratings8.195 Ratings
Publishing workflow6.876 Ratings00 Ratings8.286 Ratings
Form generator6.372 Ratings00 Ratings6.780 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Drupal
6.5
77 Ratings
13% below category average
Klaviyo
-
Ratings
Squarespace
6.2
89 Ratings
18% below category average
Content taxonomy6.971 Ratings00 Ratings7.376 Ratings
SEO support6.272 Ratings00 Ratings6.580 Ratings
Bulk management6.367 Ratings00 Ratings5.851 Ratings
Availability / breadth of extensions6.570 Ratings00 Ratings5.565 Ratings
Community / comment management6.569 Ratings00 Ratings5.967 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Drupal
-
Ratings
Klaviyo
8.3
114 Ratings
8% above category average
Squarespace
-
Ratings
WYSIWYG email editor00 Ratings8.3101 Ratings00 Ratings
Dynamic content00 Ratings8.5107 Ratings00 Ratings
Ability to test dynamic content00 Ratings7.7100 Ratings00 Ratings
Landing pages00 Ratings8.02 Ratings00 Ratings
A/B testing00 Ratings8.0103 Ratings00 Ratings
Mobile optimization00 Ratings8.5110 Ratings00 Ratings
Email deliverability reporting00 Ratings8.6112 Ratings00 Ratings
List management00 Ratings8.4112 Ratings00 Ratings
Triggered drip sequences00 Ratings8.7101 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Drupal
-
Ratings
Klaviyo
7.9
86 Ratings
1% above category average
Squarespace
-
Ratings
Lead nurturing automation00 Ratings8.082 Ratings00 Ratings
Lead scoring and grading00 Ratings7.635 Ratings00 Ratings
Data quality management00 Ratings8.144 Ratings00 Ratings
Automated sales alerts and tasks00 Ratings7.737 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Drupal
-
Ratings
Klaviyo
8.3
28 Ratings
11% above category average
Squarespace
-
Ratings
Calendaring00 Ratings8.328 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Drupal
-
Ratings
Klaviyo
7.9
110 Ratings
7% above category average
Squarespace
-
Ratings
Dashboards00 Ratings8.1110 Ratings00 Ratings
Standard reports00 Ratings7.9106 Ratings00 Ratings
Custom reports00 Ratings7.767 Ratings00 Ratings
Best Alternatives
DrupalKlaviyoSquarespace
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
DrupalKlaviyoSquarespace
Likelihood to Recommend
6.0
(84 ratings)
8.8
(105 ratings)
8.5
(99 ratings)
Likelihood to Renew
1.0
(19 ratings)
10.0
(3 ratings)
10.0
(4 ratings)
Usability
6.6
(18 ratings)
8.0
(3 ratings)
8.5
(14 ratings)
Availability
9.7
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
8.9
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
1.0
(5 ratings)
9.0
(1 ratings)
10.0
(2 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
6.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
5.1
(4 ratings)
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
DrupalKlaviyoSquarespace
Likelihood to Recommend
Open Source
If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
Read full review
Klaviyo
If you are a big business, with thousands of customers, Klaviyo can be the thing that really kicks up your marketing. The amount of data you can collect and use can be invaluable. But if you don't have the time or money to devote to the marketing team, then you might waste money on data that you might not ever act upon
Read full review
Squarespace
Squarespace is one of the best solutions out there for building a website or web experience that looks good, has great functionality and is cost-effective, even for smaller businesses. Although most people in marketing will find most of the elements intuitive, if the creator is struggling with any of the functionality, there are many, many support options and other users who can offer assistance.
Read full review
Pros
Open Source
  • Drag and drop functionality is easy to use
  • Easy to switch between straight text and HTML content
  • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
  • Solid user experience where it's clear how to navigate the platform
Read full review
Klaviyo
  • Very easy to setup Klaviyo with Bigcommerce for email & SMS capture, comes with templates that are simple to edit and publish.
  • Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review.
  • Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others.
  • The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
  • Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc.
Read full review
Squarespace
  • Stupid simple to use. I know very creative people who cannot code and this is probably the easiest ever platform for them!
  • Pretty website templates and great functionality with showing off portfolios.
  • They've already figured out what are the problems that non-coding people have when creating websites and they've figured out a simple solution for all of it.
Read full review
Cons
Open Source
  • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
  • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
  • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
Read full review
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
Read full review
Squarespace
  • Customizing the sites can be highly UN intuitive
  • Navigation for editing the sites can be difficult and frustrating
  • Squarespace has different versions and it's hard to know which version you're on. You can't switch after you start making a site with one version.
Read full review
Likelihood to Renew
Open Source
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
Read full review
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
Squarespace
Unless our website requires significantly more functionality in the future, I can't see us terminating our contract
Read full review
Usability
Open Source
As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
Read full review
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Read full review
Squarespace
It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.
Read full review
Reliability and Availability
Open Source
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Read full review
Klaviyo
No answers on this topic
Squarespace
No answers on this topic
Performance
Open Source
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Read full review
Klaviyo
No answers on this topic
Squarespace
No answers on this topic
Support Rating
Open Source
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
Read full review
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Read full review
Squarespace
Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated
Read full review
In-Person Training
Open Source
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Read full review
Klaviyo
No answers on this topic
Squarespace
No answers on this topic
Online Training
Open Source
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Read full review
Klaviyo
No answers on this topic
Squarespace
No answers on this topic
Implementation Rating
Open Source
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Read full review
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Read full review
Squarespace
No answers on this topic
Alternatives Considered
Open Source
Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
Read full review
Klaviyo
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design teams can easily create and share them so they can be used in campaigns/flows.
Read full review
Squarespace
Squarespace was quicker to set up and more accessible to manipulate the theme, pictures, and content. The page layouts are more versatile and fluid. With WordPress, more time-consuming efforts go into making a template work the way you want it to (because of the lack of the drag-and-drop grids that Squarespace has).
Read full review
Scalability
Open Source
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Read full review
Klaviyo
No answers on this topic
Squarespace
No answers on this topic
Return on Investment
Open Source
  • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
  • It has become much much faster and easier for us to launch a new project due to reusability
  • Configuration management in Drupal helps greatly with CI/CD, saves us costs
Read full review
Klaviyo
  • Newsletter marketing has become a major form of sales
  • The success we had in our first year forced us to shift priorities and add more resources to support newsletter marketing
  • The price for using the service is a drop in the bucket compared to the attributed revenue earned from using the service
Read full review
Squarespace
  • The cost is reasonably decent. My client says they spent about $20 a month or $240 a year. I asked her if she could add Google AdSense to her blog one day, and they believe they can. They said a custom site would cost them $3000-10,000 depending on who does it. And I agreed, but I found the website they created was on the lower end of that range.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers