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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Squarespace

    Score8.4 out of 10
    N/ASquarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.

    $25

    per month

    Pricing
    KlaviyoSquarespace
    Editions & Modules
    No answers on this topic
    Basic
    $25
    per month
    Core
    $36
    per month
    Plus
    $56
    per month
    Advanced
    $139
    per month
    Offerings
    Pricing Offerings
    KlaviyoSquarespace
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing28% to 36% discount available for annual pricing.
    More Pricing Information
    Features
    KlaviyoSquarespace
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Squarespace
    Feature
    Klaviyo
    8.4
    134 Ratings
    9% above category average
    Squarespace
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Squarespace
    Feature
    Klaviyo
    7.6
    103 Ratings
    3% below category average
    Squarespace
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Squarespace
    Feature
    Klaviyo
    8.2
    47 Ratings
    10% above category average
    Squarespace
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Squarespace
    Feature
    Klaviyo
    7.8
    129 Ratings
    6% above category average
    Squarespace
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Squarespace
    Feature
    Klaviyo
    8.1
    107 Ratings
    7% above category average
    Squarespace
    6.6
    58 Ratings
    17% below category average
    API8.4100 Ratings7.051 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Internationalization / multi-language00 Ratings6.237 Ratings
    Security
    Comparison of Security features of Klaviyo and Squarespace
    Feature
    Klaviyo
    -
    Ratings
    Squarespace
    8.4
    67 Ratings
    2% above category average
    Role-based user permissions00 Ratings8.467 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Klaviyo and Squarespace
    Feature
    Klaviyo
    -
    Ratings
    Squarespace
    7.6
    99 Ratings
    3% below category average
    WYSIWYG editor00 Ratings9.284 Ratings
    Code quality / cleanliness00 Ratings6.878 Ratings
    Admin section00 Ratings7.398 Ratings
    Page templates00 Ratings7.099 Ratings
    Library of website themes00 Ratings7.296 Ratings
    Mobile optimization / responsive design00 Ratings8.195 Ratings
    Publishing workflow00 Ratings8.386 Ratings
    Form generator00 Ratings6.580 Ratings
    Web Content Management
    Comparison of Web Content Management features of Klaviyo and Squarespace
    Feature
    Klaviyo
    -
    Ratings
    Squarespace
    6.1
    89 Ratings
    21% below category average
    Content taxonomy00 Ratings7.376 Ratings
    SEO support00 Ratings6.380 Ratings
    Bulk management00 Ratings5.851 Ratings
    Availability / breadth of extensions00 Ratings5.565 Ratings
    Community / comment management00 Ratings5.567 Ratings
    Best Alternatives
    KlaviyoSquarespace
    Small Businesses
    Vbout
    Score9.9 out of 10
    Umbraco CMS
    Score6.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSquarespace
    Likelihood to Recommend
    8.4
    (134 ratings)
    8.6
    (100 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    10.0
    (4 ratings)
    Usability
    8.0
    (3 ratings)
    8.5
    (14 ratings)
    Support Rating
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoSquarespace
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Squarespace
    Squarespace is one of the best solutions out there for building a website or web experience that looks good, has great functionality and is cost-effective, even for smaller businesses. Although most people in marketing will find most of the elements intuitive, if the creator is struggling with any of the functionality, there are many, many support options and other users who can offer assistance.
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Squarespace
    • Stupid simple to use. I know very creative people who cannot code and this is probably the easiest ever platform for them!
    • Pretty website templates and great functionality with showing off portfolios.
    • They've already figured out what are the problems that non-coding people have when creating websites and they've figured out a simple solution for all of it.
    Incentivized
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    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Squarespace
    • Customizing the sites can be highly UN intuitive
    • Navigation for editing the sites can be difficult and frustrating
    • Squarespace has different versions and it's hard to know which version you're on. You can't switch after you start making a site with one version.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Squarespace
    Unless our website requires significantly more functionality in the future, I can't see us terminating our contract
    Incentivized
    Read full review
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Squarespace
    It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.
    Incentivized
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Squarespace
    Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated
    Incentivized
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    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Squarespace
    No answers on this topic
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Squarespace
    Squarespace was quicker to set up and more accessible to manipulate the theme, pictures, and content. The page layouts are more versatile and fluid. With WordPress, more time-consuming efforts go into making a template work the way you want it to (because of the lack of the drag-and-drop grids that Squarespace has).
    Incentivized
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    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
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    Squarespace
    • The cost is reasonably decent. My client says they spent about $20 a month or $240 a year. I asked her if she could add Google AdSense to her blog one day, and they believe they can. They said a custom site would cost them $3000-10,000 depending on who does it. And I agreed, but I found the website they created was on the lower end of that range.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers