Echobox Social vs. Simply Measured (discontinued)

Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.

Incentivized

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?

Incentivized

• Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
• I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
• Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful

Incentivized

• Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
• Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
• Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
• Key insights generated in the dashboard page help add fast context for performance.

Incentivized

• Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
• Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users

• While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
• Not a super user friendly interface. I found it to be a bit clunky and dated looking.
• While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.

Incentivized

Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.

Incentivized

Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.

The interface is very simple and organized around the core elements of the platform : the reports.

When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly

Incentivized

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.

Incentivized

You just have to keep in mind that it can take a day or two to have the set up of an account all done.

Very good implementation.

Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.

Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.

Incentivized

• Higher click-through rates on articles shared to social.
• An increased volume of social posts across all pages through automation, leading to more eyes on more articles.
• Automation has led to more time for other tasks.
• Digital subscriptions have increased steadily since implementing Echobox.

• Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
• Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?