What users are saying about
34 Ratings
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Top Rated
151 Ratings
34 Ratings
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Score 8.5 out of 100

Klaviyo

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Top Rated
151 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Feature Set Ratings

  • Emarsys ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.2

Emarsys

82%
8.1

Klaviyo

81%
Emarsys ranks higher in 7/9 features

WYSIWYG email editor

8.3
83%
4 Ratings
8.1
81%
56 Ratings

Dynamic content

7.6
76%
5 Ratings
7.7
77%
59 Ratings

Ability to test dynamic content

7.3
73%
6 Ratings
7.3
73%
55 Ratings

Landing pages

8.0
80%
3 Ratings
8.0
80%
2 Ratings

A/B testing

8.7
87%
6 Ratings
8.3
83%
57 Ratings

Mobile optimization

8.3
83%
6 Ratings
8.1
81%
60 Ratings

Email deliverability reporting

8.7
87%
9 Ratings
8.4
84%
76 Ratings

List management

8.7
87%
6 Ratings
8.6
86%
62 Ratings

Triggered drip sequences

8.0
80%
5 Ratings
8.8
88%
55 Ratings

Lead Management

7.8

Emarsys

78%
6.6

Klaviyo

66%
Klaviyo ranks higher in 3/4 features

Lead nurturing

7.7
77%
4 Ratings
8.2
82%
45 Ratings

Lead scoring and grading

8.0
80%
3 Ratings
5.8
58%
13 Ratings

Data quality management

N/A
0 Ratings
6.3
63%
15 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
6.0
60%
14 Ratings

Reporting & Analytics

8.7

Emarsys

87%
7.5

Klaviyo

75%
Emarsys ranks higher in 3/3 features

Dashboards

9.0
90%
6 Ratings
7.9
79%
60 Ratings

Standard reports

8.7
87%
6 Ratings
7.8
78%
57 Ratings

Custom reports

8.3
83%
6 Ratings
6.8
68%
26 Ratings

Platform & Infrastructure

8.6

Emarsys

86%
6.9

Klaviyo

69%
Emarsys ranks higher in 4/5 features

API

8.0
80%
5 Ratings
8.1
81%
43 Ratings

Role-based workflow & approvals

9.5
95%
3 Ratings
6.5
65%
16 Ratings

Customizability

8.3
83%
5 Ratings
8.1
81%
20 Ratings

Integration with Salesforce.com

8.3
83%
3 Ratings
5.0
50%
1 Rating

Integration with Microsoft Dynamics CRM

9.0
90%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • Klaviyo is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

8.6

Emarsys

86%
8 Ratings
9.2

Klaviyo

92%
63 Ratings

Likelihood to Renew

9.9

Emarsys

99%
2 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

Emarsys

N/A
0 Ratings
7.9

Klaviyo

79%
3 Ratings

Support Rating

Emarsys

N/A
0 Ratings
9.0

Klaviyo

90%
1 Rating

Implementation Rating

Emarsys

N/A
0 Ratings
10.0

Klaviyo

100%
1 Rating

Likelihood to Recommend

Emarsys

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Daniel Berry | TrustRadius Reviewer

Klaviyo

Klaviyo is really built for converting so if you are sending informational content either to your subscribers or internal comms, it is better to look elsewhere. If you send an email of this kind, people will not click and purchase and it will bring down your overall analytics to seem like your click-through, purchase values, etc. rates are low. Klaviyo is great however at flows and getting people engaged when they first subscribe or take certain actions (browse abandonment, cart abandonment, welcome series, etc.)
Anonymous | TrustRadius Reviewer

Pros

Emarsys

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Robert Callum | TrustRadius Reviewer

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Michael Dell'Arciprete | TrustRadius Reviewer

Cons

Emarsys

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Kate Woodward | TrustRadius Reviewer

Klaviyo

  • more access to customer service via phone that instead of live chat
  • segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
  • there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end
Anonymous | TrustRadius Reviewer

Pricing Details

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

Emarsys Editions & Modules

Additional Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per month

Klaviyo Editions & Modules

Edition
Email Free$01
SMS.012
EmailStarting at $203
  1. per month
  2. per message
  3. per month
Additional Pricing Details
With Klaviyo SMS, you are charged monthly based on the number of contacts that receive at least one SMS/MMS message during your billing cycle. Your first 50 contacts are free. Then, you can upgrade to a paid plan as your list grows. Each plan includes a maximum number of text messages you can send your contacts during your billing period.

Likelihood to Renew

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Klaviyo

Klaviyo 10.0
Based on 2 answers
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Usability

Emarsys

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 7.9
Based on 3 answers
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Anonymous | TrustRadius Reviewer

Support Rating

Emarsys

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 9.0
Based on 1 answer
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Anonymous | TrustRadius Reviewer

Implementation Rating

Emarsys

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 10.0
Based on 1 answer
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Anonymous | TrustRadius Reviewer

Alternatives Considered

Emarsys

Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Anonymous | TrustRadius Reviewer

Klaviyo

While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
Anonymous | TrustRadius Reviewer

Return on Investment

Emarsys

  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
Anonymous | TrustRadius Reviewer

Klaviyo

  • It must reduce its cost.
  • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
Alison Crivlare | TrustRadius Reviewer

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