emfluence Marketing Platform vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Sprinklr Marketing
Score 7.2 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
emfluence Marketing PlatformSprinklr Marketing
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 60,000 Active Emails
$1,200
per month
Up to 80,000 Active Emails
$1,400
per month
Up to 100,000 Active Emails
$1,600
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 200,000 Active Emails
$2,400
per month
Up to 250,000 Active Emails
$2,600
per month
Up to 500,000 Active Emails
$4,100
per month
Up to 1,000,000 Active Emails
$5,400
per month
More than 1,000,000 Active Emails
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
emfluence Marketing PlatformSprinklr Marketing
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$3,100 one-time feeNo setup fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
emfluence Marketing PlatformSprinklr Marketing
Top Pros
Top Cons
Features
emfluence Marketing PlatformSprinklr Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
Sprinklr Marketing
-
Ratings
WYSIWYG email editor9.16 Ratings00 Ratings
Dynamic content8.66 Ratings00 Ratings
Ability to test dynamic content8.26 Ratings00 Ratings
Landing pages8.24 Ratings00 Ratings
A/B testing8.25 Ratings00 Ratings
Mobile optimization7.75 Ratings00 Ratings
Email deliverability reporting9.16 Ratings00 Ratings
List management8.26 Ratings00 Ratings
Triggered drip sequences8.24 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
5 Ratings
4% above category average
Sprinklr Marketing
-
Ratings
Lead nurturing automation9.15 Ratings00 Ratings
Lead scoring and grading7.74 Ratings00 Ratings
Data quality management8.24 Ratings00 Ratings
Automated sales alerts and tasks7.33 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
Sprinklr Marketing
-
Ratings
Calendaring8.23 Ratings00 Ratings
Event/webinar marketing8.63 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
Sprinklr Marketing
-
Ratings
Social sharing and campaigns8.23 Ratings00 Ratings
Social profile integration8.63 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
Sprinklr Marketing
-
Ratings
Dashboards9.16 Ratings00 Ratings
Standard reports7.26 Ratings00 Ratings
Custom reports3.76 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
Sprinklr Marketing
-
Ratings
API8.63 Ratings00 Ratings
Role-based workflow & approvals8.63 Ratings00 Ratings
Customizability8.25 Ratings00 Ratings
Integration with Salesforce.com7.22 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
emfluence Marketing Platform
-
Ratings
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation00 Ratings5.03 Ratings
Approval workflows00 Ratings5.04 Ratings
Content collaboration00 Ratings8.25 Ratings
Content calendar00 Ratings9.65 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
emfluence Marketing Platform
-
Ratings
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub00 Ratings9.14 Ratings
Forms / Gated content00 Ratings5.52 Ratings
Embedded CTAs00 Ratings9.12 Ratings
Content distribution00 Ratings7.36 Ratings
Content promotion00 Ratings8.15 Ratings
Content automation00 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
-
Ratings
Sprinklr Marketing
8.5
7 Ratings
8% above category average
Audience profiling and targeting00 Ratings8.17 Ratings
Closed-loop tracking and reporting00 Ratings8.56 Ratings
Content performance analytics00 Ratings9.67 Ratings
Campaign optimization dashboard00 Ratings7.75 Ratings
Competitive analytics00 Ratings8.56 Ratings
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emfluence Marketing PlatformSprinklr Marketing
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User Ratings
emfluence Marketing PlatformSprinklr Marketing
Likelihood to Recommend
9.1
(6 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
emfluence Marketing PlatformSprinklr Marketing
Likelihood to Recommend
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Read full review
Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Pros
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Read full review
Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Read full review
Cons
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Support Rating
emfluence Digital Marketing
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
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Alternatives Considered
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
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Return on Investment
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review
Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
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ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.