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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Khoros Service

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    Khoros Service offers omnichannel engagement on publicly available channels like social, digital, chat, and voice, as well as owned online communities like Khoros Communities. The solution offers 1-to-1 and 1-to-many engagement with customers and consumers, bringing together automation through bots and human agents. Customer inquiries and support-related conversations can be routed and prioritized based on a variety of parameters, and the robust agent desktop solution…N/A
    Pricing
    EmplifiKhoros Service
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiKhoros Service
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Pricing is variable based on the needs of the customer.
    More Pricing Information
    Community Pulse
    EmplifiKhoros Service
    Considered Both Products
    Emplifi Inc
    No answer on this topic
    Khoros (Formerly Spredfast + Lithium)
    Chose Khoros Service
    Salesforce, Spark Central, Hootsuite, Sprinklr, Zendesk, Sprout Social
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    89%
    Would buy again
    71 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    91%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    100%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    96%
    Implementation went as expected
    44 Answers
    Features
    EmplifiKhoros Service
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Khoros Service
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Khoros Service
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Khoros Service
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Khoros Service
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Khoros Service
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Khoros Service
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Khoros Service
    Feature
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Khoros Service
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Khoros Service
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Khoros Service
    -
    Ratings
    Twitter6.18 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Khoros Service
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Khoros Service
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Khoros Service
    Feature
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Khoros Service
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings
    Best Alternatives
    EmplifiKhoros Service
    Small Businesses
    Sendible
    Score7.2 out of 10
    No answers on this topic
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Brand Embassy (discontinued)
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiKhoros Service
    Likelihood to Recommend
    9.2
    (110 ratings)
    8.5
    (113 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    8.2
    (79 ratings)
    Usability
    8.3
    (36 ratings)
    7.3
    (7 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    7.7
    (43 ratings)
    8.1
    (9 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (2 ratings)
    Online Training
    6.0
    (1 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.4
    (71 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (78 ratings)
    User Testimonials
    EmplifiKhoros Service
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Less Appropriate Scenarios- A fintech company has highly specialized or industry-specific workflows that are not easily accommodated within the standard capabilities of Khoros Care. In such cases, the platform may be less appropriate for businesses with extremely unique processes that require a high degree of customization. Well suited- financial institutions face a high volume of customer inquiries related to account management, transactions, and security concerns. Khoros Care's security features, automation capabilities, and integration with banking systems make it suitable for managing customer interactions in the financial services sector.
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Tagging system - it's possible to add a wide variety of labels and categories
    • Search feature - being able to find users by conversation number, username, or keywords makes it easier to navigate old conversations
    • Easy system for assigning conversations to other users
    • When you claim a conversation, it gets removed from the queue. This is much more visually explicit than Khoros Marketing's queue, for example, where all content remains visible in the queue and a bookmark gets moved around to distinguish the point where other users left off
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • I would like to be able to see deleted comments/tweets so we can look into the issues.
    • I would like to be able to better customize dashboards for our exact metrics. Some things previously available in Spredfast are no longer available in Care.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Simply, there isn't anything on the market that is quite as personable as Khoros Care. After using a few different client messaging systems, this program gave the closest feel to in-person interaction that we could get during the COVID-19 epidemic and is an important part of our agency still to this day in 2023.
    Incentivized
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    The ability to auto tag, manually tag, make notes, and "snooze" posts is extremely helpful. The efficiency of the work flow for agents is also a huge plus. It keeps agents moving quickly and prioritizing responses for the cases that need it most.
    Incentivized
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    No issues.
    Read full review
    Performance
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    No issues.
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Khoros Support has always very responsive and helpful when it comes to getting my issue/inquiry addressed. Their ticket portal is great for tracking any open tickets and they can be updated via the portal or by responding to the email thread. Support reps are always extremely knowledgeable and care about getting you taken care of
    Incentivized
    Read full review
    In-Person Training
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    The team received training (from the same executive team member who has been supporting us) over the web and this was of very high quality.
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Implementing the platform was not a big hassle for our client, it was seamless and easy we just had to follow a few steps and it was done. Just scaling was a bit of an issue but it got resolved with time and a bit of effort at both ends
    Incentivized
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Khoros is more than just a platform for social publishing. No other competitor provides the in-depth moderation and social listening services that they do. If you're looking for a one-stop-shop of a platform for all things social, this is the tool to be using. Others are better in usability and innovative functionality.
    Incentivized
    Read full review
    Scalability
    Emplifi Inc
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Of course as the company grows owing to its growing customer base, they need to think of out-of-the-box solutions to offer its clients and customer satisfaction is one of them. Retention is very much needed in competitive environment like today and hence it becomes imperative for companies to find different ways to reach their client basis and fix their issues
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • We have seen a positive shift of customers from reaching out to the Call Centre to the Social Care Team.
    • Monthly and Annual Reporting to keep track of performance and stats related to the team has been much easier to highlight areas for improvement (month2month and anually)
    • CSAT/NPS Survey results have increased via Khoros Care in comparison to the Call Centre.
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    Khoros Service Screenshots

    Screenshot of a customer conversation in Agent view. Access past customer conversations and interactions in a single pane of glass.Screenshot of the analytic dashboard used to monitor key metrics across a service organization, such as available agents, time to first response, and agent handle time.Screenshot of Khoros Agent Assist. This feature provides agents with real-time recommendations, reducing the time needed to handle customer inquiries, deliver accurate resolutions, and train new agents.Screenshot of Work Queues under Rules and Routing. This allows admins to build rules around tagging to ensure timely and effective follow-up from agents.