Emplifi vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
OutboundEngine
Score 9.9 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
EmplifiOutboundEngine
Editions & Modules
No answers on this topic
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
EmplifiOutboundEngine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
EmplifiOutboundEngine
Features
EmplifiOutboundEngine
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
7 Ratings
17% below category average
OutboundEngine
-
Ratings
Boolean keyword searches6.75 Ratings00 Ratings
Filtering out noise/spam6.46 Ratings00 Ratings
Sentiment analysis5.55 Ratings00 Ratings
Broad channel coverage7.07 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
8 Ratings
10% below category average
OutboundEngine
-
Ratings
Content planning and scheduling7.38 Ratings00 Ratings
Audience targeting7.07 Ratings00 Ratings
Content optimization7.38 Ratings00 Ratings
Workflow management7.67 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
7 Ratings
10% below category average
OutboundEngine
-
Ratings
Automated routing and prioritization7.37 Ratings00 Ratings
Customer interaction histories8.25 Ratings00 Ratings
Bulk actions6.46 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
6 Ratings
1% below category average
OutboundEngine
-
Ratings
Lead generation8.01 Ratings00 Ratings
Content marketing7.66 Ratings00 Ratings
Paid media management7.74 Ratings00 Ratings
Campaigns and promotions7.34 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
8 Ratings
36% below category average
OutboundEngine
-
Ratings
Twitter6.18 Ratings00 Ratings
Facebook7.98 Ratings00 Ratings
LinkedIn4.17 Ratings00 Ratings
Google+8.01 Ratings00 Ratings
Instagram7.38 Ratings00 Ratings
Pinterest3.25 Ratings00 Ratings
YouTube3.95 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
8 Ratings
19% below category average
OutboundEngine
-
Ratings
Campaign success analytics7.07 Ratings00 Ratings
Real-time tracking6.78 Ratings00 Ratings
Competitor analysis5.57 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
6.7
8 Ratings
17% below category average
OutboundEngine
-
Ratings
Role-based user permissions & privileges7.38 Ratings00 Ratings
Mobile access6.15 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emplifi
-
Ratings
OutboundEngine
5.9
50 Ratings
19% below category average
Mobile optimization00 Ratings8.643 Ratings
Email deliverability reporting00 Ratings3.250 Ratings
List management00 Ratings6.044 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emplifi
-
Ratings
OutboundEngine
6.5
38 Ratings
1% above category average
Automated sales alerts and tasks00 Ratings6.538 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Emplifi
-
Ratings
OutboundEngine
9.9
48 Ratings
41% above category average
Social sharing and campaigns00 Ratings9.948 Ratings
Best Alternatives
EmplifiOutboundEngine
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
EmplifiOutboundEngine
Likelihood to Recommend
9.2
(110 ratings)
9.9
(61 ratings)
Likelihood to Renew
9.1
(6 ratings)
7.0
(2 ratings)
Usability
8.3
(36 ratings)
7.4
(7 ratings)
Availability
-
(0 ratings)
9.1
(27 ratings)
Support Rating
8.5
(43 ratings)
7.9
(24 ratings)
Online Training
6.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
EmplifiOutboundEngine
Likelihood to Recommend
Emplifi Inc
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Elm Street Technology
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
Emplifi Inc
  • Helps us prioritize requests based on urgency and tone
  • Helps us divide work between several teams
  • Helps us keep an eye on how our posts are being recieved and are performing
  • Helps us stay in contact with customers, and helps us understand particular customers needs
  • Helps us separate the chaff from the wheat
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Elm Street Technology
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
Emplifi Inc
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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Elm Street Technology
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Elm Street Technology
The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
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Usability
Emplifi Inc
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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Elm Street Technology
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
Emplifi Inc
No answers on this topic
Elm Street Technology
I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Elm Street Technology
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Elm Street Technology
No answers on this topic
Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Elm Street Technology
No answers on this topic
Alternatives Considered
Emplifi Inc
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
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Elm Street Technology
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
Emplifi Inc
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
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Elm Street Technology
  • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
  • One client actually thought I was sending this to him personally because I valued him
  • One of the above transacted with me twice for over $3M in sales
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails