Endeca (discontinued) vs. Kissmetrics

Best fit for this product: - Advanced or Sophisticated Enterprise Search platform: If you spend effort on your search capabilities, Endeca is the tool. - If you are looking for capabilities to search and navigate similar to a relational-database system, then Endeca is not the best fit. - If you are spending effort to drive customer experience, especially around customer interaction with your web application, Endeca can help with that in a multichannel environment.

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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• Provides exact, correct counts of items in its dimensions.
• Allows for flexible, out-of-the-box boosting of content (based on combo of any/all of: user profile, date, dimension being browsed and search keyword).
• It has a reasonably good admin interface for the administration of boosting/promotion rules for the business user.

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Endeca's page builder is not fit to be an enterprise product - it is just BAD!
• It is not easy for a non-user to understand Endeca quickly
• Multi-index search (or any complex search implementation) is not easy to setup in Endeca

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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If the solution is implemented well and the business understands the purpose of the Endeca stack, it offers a great way for a business to explore and benefit from its existing data. From my experience, the Endeca solution has exposed data patterns to a business that were not thought about or explored before because of the lack of available tools to properly expose these patterns

Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

The system itself is very usable, and with proper training is very sensible in its organization and method of operation. There are some downsides in initial setup in the way things are imported (or not in some cases) in setting up properties and dimensions. Overall however it's amazingly flexible in terms of the content it can index and make available for search.

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Support has been very good, and the trainers for the various Endeca courses have all been very willing to help long after the classes have been completed, so in the instances where we're waiting on support from Oracle, it's often that the members of their training arm can help us out as well.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

The training is actually really good, and absolutely necessary - although this is software that has great documentation, the documentation itself is so vast, that it would be difficult to learn haphazardly, not to mention being incredibly time consuming to do so. Online training probably would have been fine except for the fact that having someone look over your shoulder to see where you're going wrong is helpful. This also allowed our team to sit in a single room and converse about functionality, etc. that would have been difficult to facilitate via an online class.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

We did some online Q&A with the Oracle team, but I would definitely recommend doing an in person class if you have a large team that will be attending - there's definitely no replacements for a large class of technically oriented staff members who can drive conversation about specific topics that might surface.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

There were some features we were hoping to get implemented in this particular release of Endeca, but were unable to facilitate those requirements due mostly to timeline. Having seen several other implementations, we will definitely have future iterations to add functionality and improve upon our implementation of Endeca. For the time being, we are satisfied with our implementation as it turned out.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Oracle Endeca was the best option that we evaluated by far. It gave us the most flexibility and ability to meet our objectives and had features that were not offered by the competing products we evaluated, but which we very much wanted, and this was why we decided to go with Oracle Endeca versus another platform

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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• It is a searching tool, and hard to estimate its impact on conversion.
• It does its job regarding better searching; In terms of efficiency, it's hard to say: it has big learning curve. It requires a dedicated Endeca developer to work on it.
• Compared to Solr, it is way too complicated.

• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info