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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Entrinsik Informer

    Score10 out of 10
    N/AEntrinsik Informer is a web-based reporting and business intelligence application popular in the higher education vertical market. It helps organizations transform real-time data into actionable information by delivering ad-hoc reporting, data analysis, and interactive dashboards.N/A

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Entrinsik InformerGoogle Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Entrinsik InformerGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Entrinsik InformerGoogle Analytics
    Considered Both Products
    Entrinsik
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    87 Answers
    Features
    Entrinsik InformerGoogle Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    7.3
    8 Ratings
    11% below category average
    Google Analytics
    -
    Ratings
    Pixel Perfect reports5.51 Ratings00 Ratings
    Customizable dashboards9.17 Ratings00 Ratings
    Report Formatting Templates7.57 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    8.6
    11 Ratings
    7% above category average
    Google Analytics
    -
    Ratings
    Drill-down analysis9.19 Ratings00 Ratings
    Formatting capabilities8.210 Ratings00 Ratings
    Integration with R or other statistical packages8.21 Ratings00 Ratings
    Report sharing and collaboration9.110 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    9.1
    11 Ratings
    10% above category average
    Google Analytics
    -
    Ratings
    Publish to Web9.14 Ratings00 Ratings
    Publish to PDF9.19 Ratings00 Ratings
    Report Versioning9.13 Ratings00 Ratings
    Report Delivery Scheduling9.17 Ratings00 Ratings
    Delivery to Remote Servers9.11 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    7.3
    1 Ratings
    9% below category average
    Google Analytics
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.31 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.31 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    9.1
    11 Ratings
    7% above category average
    Google Analytics
    -
    Ratings
    Multi-User Support (named login)9.111 Ratings00 Ratings
    Role-Based Security Model9.19 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.18 Ratings00 Ratings
    Report-Level Access Control9.11 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    9.1
    1 Ratings
    16% above category average
    Google Analytics
    -
    Ratings
    Responsive Design for Web Access9.11 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile9.11 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    8.2
    1 Ratings
    6% above category average
    Google Analytics
    -
    Ratings
    REST API8.21 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Entrinsik Informer and Google Analytics
    Feature
    Entrinsik Informer
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    Entrinsik InformerGoogle Analytics
    Small Businesses
    Cyfe
    Score4 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Entrinsik InformerGoogle Analytics
    Likelihood to Recommend
    10.0
    (77 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    8.7
    (67 ratings)
    9.0
    (51 ratings)
    Usability
    9.1
    (14 ratings)
    7.4
    (19 ratings)
    Availability
    9.1
    (3 ratings)
    10.0
    (4 ratings)
    Performance
    8.3
    (2 ratings)
    10.0
    (2 ratings)
    Support Rating
    10.0
    (11 ratings)
    7.0
    (42 ratings)
    Online Training
    7.3
    (2 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    9.0
    (5 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Data Sharing and Collaboration
    8.0
    (12 ratings)
    -
    (0 ratings)
    Data Sources
    8.0
    (12 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    7.1
    (2 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Entrinsik InformerGoogle Analytics
    Likelihood to Recommend
    Entrinsik
    It makes creating queries very easy for end users so not only research or technicians can do it. The availability for creating Live reports that are accessible via Excel on the network has given many of our users the ability to get the information they need in a format they can use without needing someone to translate the raw data
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Entrinsik
    • Simple user-interface: Informer is relatively easy to learn and end users can begin running reports and creating new reports quickly.
    • Email "burst" functionality: This feature allows emails to be sent out based on data in the report. So for example, a report could be scheduled that would email all student employment managers listing out the specific employees that report to them that haven't submitted their time sheets. Each manager would only see the rows that correspond to their email address.
    • Analytics and grouping: Users can quickly drag columns to group and sub-total, and can use the analytics tab to get deeper insights into the data.
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Entrinsik
    • There are a lot of reports that we have in Informer that say they have never been run, even though I know they have been run. So that makes it really difficult to determine which reports can be deleted to keep a tidy report list.
    • The only other complaint I have about Informer is that there doesn't seem to be a properly detailed error code/message when the student information system can't be accessed. For example, I am currently trying to move Informer to its own standalone server and I get an error message saying that our license isn't valid. Informer Support sent a new license, which prompted the same message, and the only explanation they have given me is that Informer can't reach the student information system. I would think that if that were the case, the error message would say that instead of an invalid license.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Entrinsik
    Informer has been handily meeting most of our reporting needs, and we've created a library of hundreds of reports that are used every day. They have a terrific support service to help when you have questions, and I've found them to be great at listening to what customers would like and adding new features. They are a small company that really listens and really cares, and I've been very pleased over the past few years getting to know them.
    Read full review
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Entrinsik
    From the perspective of the new user and a seasoned user I would say eight would represent both parties. It presents a 'familiar' interface and easy to navigate display. Tagging is quite nice and allows for organization of reports based on those tags. These have to be monitored like anything else to keep them consistent but provides a better than average means of organizing reports.
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Entrinsik
    We have 10 concurrent licenses and we average between 6-8 at any given time during the day; and we host the application.
    Read full review
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Entrinsik
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Entrinsik
    Always able to get acceptable solutions in reasonable time from friendly support staff. Initial contact is always with knowledgeable person - not someone reading from a script trying to screen calls. Thanks Entrinsik for being in tune with my needs.
    Incentivized
    Read full review
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Entrinsik
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Entrinsik
    We bought the product on a Thursday morning, and we were writing reports on Friday afternoon. We did take about a month to manage the Mapping, Linking and Security to allow us to open it up across campus. We are now mapping from as many third-party vendors as we can to enable the creation of more ad-hoc reporting.
    Read full review
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Entrinsik
    I have experience with Advizor AnalystX, and it was just awful. It is advertised as an interactive reporting tool, in which you can use your mouse to select and segment constituents by where they live (by clicking on a map), how much they've given to your institution, when they last gave, etc. In practice, their map feature was unusable; it's a static map image (imagine a paper map hung on your wall), rather than draggable and zoomable Google Maps, and it required hours of work to configure one map region. As far as computing constituents' giving statistics, it required way too much back-end work to build simple giving totals.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Entrinsik
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Entrinsik
    • We have definitely improved customer service due to better reporting using Informer. All departments are better empowered to help our students in a more timely and accurate manner.
    • Using Informer has given us the ability to eliminate functionality within our ERP system and offload reporting to a data store instead of the transactional system. This has resulted in successfully upgrading our core systems and improved response times.
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots

    Entrinsik Informer Screenshots

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