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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ExpressionEngine

    Score7.8 out of 10
    N/AExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.

    $249

    per year

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    ExpressionEngineHubSpot Marketing Hub
    Editions & Modules
    License
    $299.00
    One Time Fee
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    ExpressionEngineHubSpot Marketing Hub
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    ExpressionEngineHubSpot Marketing Hub
    Considered Both Products
    Open Source
    No answer on this topic
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    31 Answers
    Features
    ExpressionEngineHubSpot Marketing Hub
    Security
    Comparison of Security features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    10.0
    36 Ratings
    19% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Role-based user permissions10.036 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    9.0
    29 Ratings
    14% above category average
    HubSpot Marketing Hub
    7.3
    356 Ratings
    4% below category average
    API9.025 Ratings7.2264 Ratings
    Internationalization / multi-language9.023 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings7.6295 Ratings
    Customizability00 Ratings7.8317 Ratings
    Integration with Salesforce.com00 Ratings6.8236 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.1104 Ratings
    Integration with SugarCRM00 Ratings7.093 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    8.9
    36 Ratings
    13% above category average
    HubSpot Marketing Hub
    -
    Ratings
    WYSIWYG editor10.033 Ratings00 Ratings
    Code quality / cleanliness9.135 Ratings00 Ratings
    Admin section7.135 Ratings00 Ratings
    Page templates10.030 Ratings00 Ratings
    Library of website themes7.011 Ratings00 Ratings
    Mobile optimization / responsive design10.018 Ratings00 Ratings
    Publishing workflow9.028 Ratings00 Ratings
    Form generator9.021 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    8.1
    36 Ratings
    8% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Content taxonomy8.128 Ratings00 Ratings
    SEO support10.028 Ratings00 Ratings
    Bulk management6.230 Ratings00 Ratings
    Availability / breadth of extensions8.035 Ratings00 Ratings
    Community / comment management8.132 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    WYSIWYG email editor00 Ratings8.0347 Ratings
    Dynamic content00 Ratings7.6347 Ratings
    Ability to test dynamic content00 Ratings7.8322 Ratings
    Landing pages00 Ratings7.4375 Ratings
    A/B testing00 Ratings6.7299 Ratings
    Mobile optimization00 Ratings7.7370 Ratings
    Email deliverability reporting00 Ratings7.9378 Ratings
    List management00 Ratings8.9379 Ratings
    Triggered drip sequences00 Ratings8.3291 Ratings
    Lead Management
    Comparison of Lead Management features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Lead nurturing automation00 Ratings7.9370 Ratings
    Lead scoring and grading00 Ratings6.9337 Ratings
    Data quality management00 Ratings7.6345 Ratings
    Automated sales alerts and tasks00 Ratings8.9314 Ratings
    Campaign Management
    Comparison of Campaign Management features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    -
    Ratings
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Calendaring00 Ratings6.7319 Ratings
    Event/webinar marketing00 Ratings6.9262 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    -
    Ratings
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Social sharing and campaigns00 Ratings5.8355 Ratings
    Social profile integration00 Ratings6.1344 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ExpressionEngine and HubSpot Marketing Hub
    Feature
    ExpressionEngine
    -
    Ratings
    HubSpot Marketing Hub
    7.9
    384 Ratings
    5% above category average
    Dashboards00 Ratings8.0381 Ratings
    Standard reports00 Ratings7.7377 Ratings
    Custom reports00 Ratings7.8339 Ratings
    Best Alternatives
    ExpressionEngineHubSpot Marketing Hub
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ExpressionEngineHubSpot Marketing Hub
    Likelihood to Recommend
    8.1
    (64 ratings)
    7.5
    (670 ratings)
    Likelihood to Renew
    9.2
    (36 ratings)
    6.0
    (372 ratings)
    Usability
    7.0
    (7 ratings)
    7.7
    (121 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (25 ratings)
    Performance
    2.8
    (2 ratings)
    8.9
    (17 ratings)
    Support Rating
    6.2
    (4 ratings)
    8.4
    (88 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (26 ratings)
    Implementation Rating
    6.9
    (3 ratings)
    7.3
    (48 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.9
    (5 ratings)
    Product Scalability
    1.0
    (1 ratings)
    7.3
    (7 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    ExpressionEngineHubSpot Marketing Hub
    Likelihood to Recommend
    Open Source
    ExpressionEngine is a very powerful and flexible content management system. It can handle a simple small business website all the way to a large corporation's website. If you are a business with multiple websites ExpresionEngine can handle that as well with it's Multiple Site Manager. I think ExpressionEngine would be less appropriate for a global large scale business with a magnitude of sites with different regions and languages.
    Incentivized
    Read full review
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Pros
    Open Source
    • Content structuring. You can set up channels and fields to hold just about any kind of information imaginable; text, images, videos, numbers, code, etc. You can structure this information any way you want and in any order. You literally create your own information database just the way you want it using a clear, easy online interface.
    • Template system. Utter freedom. Need I say more?
    • Exensible. There are a lot of add-ons, extensions, and other external modules that extend the core functionality of ExpressionEngine. Need a user management system? Check out the User module at http://solspace.com.
    Incentivized
    Read full review
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Cons
    Open Source
    • For me, one of the greatest strengths of ExpressionEngine is also one of their weaknesses. There are so many add-ons available (some free, some not) for ExpressionEngine to allow you to do just about anything you want. However, the more add-ons that you use the more you have to deal with when performing updates. For instance, is the add-on compatible with the new version of ExpressionEngine - or even another add-on? What if that add-on gets abandoned by the developer - is there another that can perform the same functionality?
    • I think that ExpressionEngine needs to offer more out of the box than it does. Yes, you can get add-ons for just about anything but this adds to the cost. I have a list of add-ons that I use on almost every site which can raise the cost of getting started with a new site by $100-300. So add that to the cost of a license and you're at $400-600 and you haven't even started working on it yet. For instance, I shouldn't have to buy an add-on to allow me to customize the menu for my end-users.
    • The membership management feature is seriously lacking. Fortunately, there are add-ons (for an additional cost) to allow you to manage things better.
    Incentivized
    Read full review
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Likelihood to Renew
    Open Source
    I'm satisfied with the way that my site runs on EE. My primary concern is that support is now a profit center for EE's publisher and so they've consequently gutted their community support boards. However, a good EE community is developing at StackExchange. At this stage, I don't think that EE is a good choice for an individual site owner. WordPress or SquareSpace would be a better choice unless you have a budget for support.
    Read full review
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Usability
    Open Source
    ExpressionEngine is very powerful and flexible. With this flexibility comes a bit of a learning curve. There are some great online resources for getting up to speed with EE, but the control panel can be a bit daunting. A lot of EE's installation process involves settings, configurations and flipping of switches. It is tedious, but well worth it as you ultimately have a very robust, secure and scalable CMS. Also, as of version 2.9.2, the control panel isn't responsive natively. You'll want to have a big enough screen to see the full control panel UI. Personally, I think the control panel would benefit from a major overhaul. It would be nice to see the colors and UI controls "modernized" and be able to more effectively customize the layout. Yes, some of this is built-in, and there are third-party add-ons to help, but maybe we'll see more refinement in future versions.
    Read full review
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Reliability and Availability
    Open Source
    Never experienced an issue like this with it
    Incentivized
    Read full review
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Performance
    Open Source
    The admin section would slow to a crawl the larger the tag section grew. There were many areas where better pagination would've helped improve performance. Nothing complicated, which made the lag so frustrating
    Incentivized
    Read full review
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Support Rating
    Open Source
    I have personally never found any complications when trying to receive support from EllisLab in regards to ExpressionEngine when using the support plans they offer. I have always been responded to promptly and received satisfactory help with whatever my needs were in an extremely timely manner. This makes rating the support offered an easy job for me
    Read full review
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    In-Person Training
    Open Source
    No answers on this topic
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Online Training
    Open Source
    No answers on this topic
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Implementation Rating
    Open Source
    After installing the system a few times, you can see a pattern of things that have to be done to work the way you want them (settings, paths, etc.). By knowing what you want, you can put together some scripts that prepare the file system for installation, adjust post installation configuration settings, and install initial templates.
    Read full review
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Alternatives Considered
    Open Source
    ExpressionEngine is vastly more flexible than any other content management system I have used to date and the quality of the add-ons are significantly higher than what you find in other directories. The ExpressionEngine community is also very willing and helpful with if you have any questions or run into any issues.
    Incentivized
    Read full review
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Scalability
    Open Source
    Maybe it's scale-able from the content user perspective, but it was very limited from the programmers perspective. So many custom hacks were necessary that it reached a point it would be impossible to upgrade to a newer version
    Incentivized
    Read full review
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Return on Investment
    Open Source
    • Being able to be recognized as a leader within the ExpressionEngine development community has led to us being sought out by those customers seeking expert guidance.
    • We tend to specialize in using ExpressionEngine for our customers, so it has been easier to ramp new resources up on our development process, as well as be able to seek out independent experts to use as sub contractors or freelancers.
    • As we have been using ExpressionEngine almost exclusively for a number of years, we have built a reusable repository of proprietary code that makes our development process much more efficient and decreases the effort required for our projects.
    Incentivized
    Read full review
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.