EZ Texting vs. Leanplum

It's really well suited for businesses from small to large, and plan options reflect that. It's excellent for keeping customers aware of updates, such as business hours or new additions, and for informing customers of offers. We use it once a month on average to avoid potential spamming.

Incentivized

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.

Incentivized

• Easy to use web interface.
• The ability to set up our main business phone to receive texts is fantastic.
• There are an abundance of features we haven't even explored yet but look forward to doing so!
• The mobile app is great alternative when a desktop or laptop isn't available.

Incentivized

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

Incentivized

• Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
• I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
• The app didn't work if I used google SSO - i couldn't ever get signed in.

Incentivized

• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

Incentivized

We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.

Incentivized

I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.

Incentivized

We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).

Incentivized

Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.

Incentivized

EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!

Incentivized

The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.

Incentivized

EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and it was like light from Heaven shined down upon me

Incentivized

I was not a part of making the decision to use Leanplum over its competitors.

Incentivized

We have never had a problem with the system NOT sending out our message.

Incentivized

• Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
• Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.

Incentivized

• It helps us build the right features for our users with the help of A/B experimentation
• Re-engagement notifications help us keep company data metrics

Incentivized