Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EZ Texting
Score 9.1 out of 10
N/A
EZ Texting provides businesses and organizations with a text marketing solution, including features and integrations to keep conversations going. The solution can be used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing efforts.…
$25
per month
Twilio
Score 7.9 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
EZ TextingTwilio
Editions & Modules
Launch
Starting at $25
per month
Boost
Starting at $75
per month
Scale
Starting at $125
per month
Enterprise
Starting at $3,000
per month
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
EZ TextingTwilio
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited Incoming Messages, Contacts, & Keywords. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Enhanced Image Library + Editor powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
More Pricing Information
Community Pulse
EZ TextingTwilio
Considered Both Products
EZ Texting
Chose EZ Texting
EZ Texting allows us to quickly communicate with our members and stay in touch with them if they move, switch jobs, or their emails are sent to spam or junk.
Chose EZ Texting
EZ Texting seemed to have a much more polished system in place from the sales to the onboarding team. EZ Texting also is very easy to get in touch with if you have any issues or just want further explanation on any of the features. With other companies it was not easy to get in …
Chose EZ Texting
I decided to use EZ Texting as it was the platform my counter parts were also using. I personally did not do additional research into other platforms that would have also been a viable option.
Chose EZ Texting
EZ Texting offers a wide range of features, including campaigns, one-on-one conversations, workflows, and more. The pricing is fair and not excessive. Additionally, the ability to create user access or seats is a great advantage, as it allows me to grant access to my coworkers …
Chose EZ Texting
Buildium built into our software. We like EZ because of the app notification, bulk sending, and auto message replies.
Chose EZ Texting
We have never considered or looked into any other system. We were very much just trying to fix a gap in our internal system as quickly and easily as possible. EZ Text was one of the first options that came up. We did a free trial, and it seemed easy (EZ) enough to use and fair …
Chose EZ Texting
EZ Texting is much cheaper but offers very similar services
Chose EZ Texting
Simple to understand and to get started with vs brevo which seemed overly complex and needed tech support to set up
Chose EZ Texting
EZ Texting was cheaper and easier to get started
Chose EZ Texting
It's easier to send with EZ Text vs manually sending.
Chose EZ Texting
The onboarding process for ez texting is more straightforward and less cumbersome than other texting options. Ez texting lets you know what documentation is needed, typical response times, what party you are waiting on (the phone carriers, for example), that you have to provide …
Chose EZ Texting
Hatch is very good, and integrates with a lot of CRM's, but it's relatively expensive and a heavier lift to get started.
Chose EZ Texting
Attentive Strengths: Highly focused on SMS marketing for e-commerce, Advanced automation and segmentation capabilities, Deep integrations with Shopify and other e-commerce platforms, and Excellent use of two-way conversational messaging.

Weaknesses: More expensive than EZ …
Chose EZ Texting
We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing …
Chose EZ Texting
EZ Texting is leaps and bounds ahead of Constant Contact. It’s a pain to use and costs way to much for the credits you get
Chose EZ Texting
I'm more familiar with EZ Texting than Simple Texting. Also, I think the pricing was a little more favorable
Chose EZ Texting
I think Constant Contact was Terrible. Cumbersome. Terrible compliance department. It never worked for me.
Chose EZ Texting
the price, and the online support really separates you guys from everyone else, in the industry.
Twilio
Chose Twilio
Out of all these other platforms I tried, I used ClickSend the longest before switching back to Twilio. I always kept going back to Twilio because it outperformed and and the savings were always bigger with Twilio.
Chose Twilio
Before Twilio, we used Take Blip for WhatsApp (chat) support and LogMeIn for call support.

Antes da Twilio, usávamos o Take Blip para os atendimentos de Whatsapp (chat) e o LogMeIn para os atendimentos de ligações (call).
Chose Twilio
I'll be honest it wasn't my decision to go with Twilio and I wasn't part of the buying committee. We chose to go with them since a different department of ours used their services previously and recommended and led the process with them when our issues were brought up to them.
Chose Twilio
It's more customizable and scalable. It's more of an enterprise solution with a complete platform that provides good SLAs compared to other vendors, which often will need to be supplemented to meet the full product suite
Chose Twilio
This is really geography-dependent. Bandwidth is good in the US, but they had a reliability issue a few years ago. They have similar pricing and are more open to partnering. Sinch is more telco-focused and has great reliability, not big in the US market. Infobip is EU based and …
Chose Twilio
Twilio was already there when I started.
Chose Twilio
We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view
Chose Twilio
I haven't looked at other solutions
Chose Twilio
Some of the products we used were MSG91 and SMSala but the issue with them we got to know after the integrations that at some part of the world these integrations are not able to deliver important OTP sms and also it was hard to find solutions in their site. Then we switched to …
Chose Twilio
I think Twilio is as stable as Avaya in the sense that it comunicates well, but the market is really more into Avaya, so we had to go into a lot of effort to convince everyone in the company that Twilio was good and would work. I think it doesn't hold up againt Watson, because …
Chose Twilio
I've also worked with ChatApp which is another communications integration platform for multiple channels such as WhatsApp and Telegram. I did find their integration setup process a bit more streamlined plus they don't have a WhatsApp template approval process. This then begs …
Chose Twilio
Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We …
Chose Twilio
Twilio stacks up against competitors with its knowledge and experience in the messaging industry. Others lack the ability and know how, to compete effectively. Twilio knows how to do business in complex regions worldwide, and we are so happy to have Twilio as our partner to …
Chose Twilio
Twilio has given us more competitive rates than the other providers.
Chose Twilio
Twilio is most easy to implement and operate comparing with other solutions in the wide-industry. Easy to use, quickly integration, and excellent API documentation was helpful to developers for integrate Twilio solutions in our applications.
Chose Twilio
I’m using or have used these services. I like to try multiple applications. I’ve selected Twilio because the documentation in C# is amazing.
Chose Twilio
We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy …
Chose Twilio
We needed a tool that could be implemented into our software. Since Twilio offers libraries that can be programmed into any software, we decided to use Twilio. Also, the documentation and prices were better.
Chose Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and …
Chose Twilio
This software is so complex we can say that Twilio works so much better in the interface, also the features provided by Twilio are far better than this software it also includes SMS, MMS, and so many other functionalities which helps a developer to communicate with the help of …
TrustRadius Insights
EZ TextingTwilio
Highlights

TrustRadius
Research Team Insight
Published

EZ Texting and Twilio Programmable SMS are both software designed to help businesses create and manage text marketing campaigns. EZ Texting is a mobile marketing software specialized for SMS marketing, whereas Twilio Programmable SMS is a communications platform built for highly customizable automated SMS messaging. Both software options are more popular with small businesses, though EZ Texting is used by mid-sized and larger enterprises as well.

Features

EZ Texting and Twilio Programmable SMS each include SMS messaging features, but they also have a few standout features that set them apart from each other.

EZ Texting specializes in marketing features, including a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact, as well as analytics tools that help track user engagement. A wide variety of integrations allows businesses to easily pass data from one software to another.

Twilio Programmable SMS includes a flexible API designed to help developers integrate Twilio into their system with no issue. Twilio boasts easy implementation for most businesses, usually requiring only a few lines of code. Users love Twilio’s customer support, citing fast response times and effective solutions to user problems.

Limitations

Though Twilio Programmable SMS and EZ Texting both allow for simple text marketing, though they have a few limitations that are important to consider.

EZ Texting does include an API and some native integrations, but it isn’t as flexible as the API offered by Twilio Programmable SMS. For businesses looking for a flexible mobile marketing software that can fit into any existing system, EZ Texting may not be ideal.

Twilio Programmable SMS is easy to use out of the box, but building custom integrations with it can be more challenging with some systems. For businesses looking for simple integrations that don’t want to utilize an API, EZ Texting’s native integrations may be preferable. Additionally, Twilio Programmable SMS offers analytics tools, but they aren’t as robust as those offered by alternatives.

Pricing

EZ Texting provides a simple to use interface, but documentation is lacking. If users have issues using the technology, they may have to reach out to support rather than figuring out a solution on their own. Additionally, some users find the interface for form creation to be clunky and lacking in customizability.

Twilio Programmable SMS is priced based on usage. Businesses can start for free, but as they text more often and add more features, prices increase. Businesses can reach out to vendors for exact pricing information.

Best Alternatives
EZ TextingTwilio
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Dialpad Support
Dialpad Support
Score 9.1 out of 10
Enterprises
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Verint Community
Verint Community
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EZ TextingTwilio
Likelihood to Recommend
9.1
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.5
(0 ratings)
Usability
9.1
(0 ratings)
9.5
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
8.8
(0 ratings)
Support Rating
9.6
(0 ratings)
5.7
(0 ratings)
Implementation Rating
7.0
(0 ratings)
9.5
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
EZ TextingTwilio
Likelihood to Recommend
For what we use EZ Texting for (Emergency contact system), it does what we need and is very easy to manage and keep up to date. The team always reaches out to see if there is anything more we need, which is kind as well. I can't speak to its features as a whole, however, as its use is very narrow in scope in our business.
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I have tried other competitors. But I always end up going back to Twilio because I feel like it is dependable, easy to use, and, has competitive pricing. The only time I wouldn't recommend Twilio to someone as if they are completely inexperienced about using webhooks or APIs. Because you can't really just sign up and start using Twilio without connecting it to another platform first.
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Pros
  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
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  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
Read full review
  • Authy does not support the "push button" multi-factor authentication from your application's native apps. This means if you want to use Authy, you still need to use TOTP based codes.
  • Not really a shortcoming of Authy, but it does nothing to help with multi-factor authentication using text messages - those are still sent to your platform's messaging app.
  • Authy doesn't always display how much time is left before your current token expires, making it difficult to know how much time you have left to enter the current code.
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Likelihood to Renew
We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
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We are happy with Twilio because the price per message is low. The API is not difficult to implement and the documentation is very complete. Twilio as a company keeps you well informed of issues that happen. They also offer free online workshops or conferences to make notices of new laws, etc.
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Usability
I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.
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Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
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Reliability and Availability
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
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No answers on this topic
Performance
It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive
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Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
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Support Rating
EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
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Good interface to connect with different API systems for communication through different channel[s]. Twilio has good market coverage of the client across the globe for generating revenue through multi-channel approach. It works with [a] programmable feature that makes life easy for every user. Automated call is one of the advance[d] feature[s] of this tool.
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Implementation Rating
allow plenty of time for integration - time is definitely a factor. We had to wait about a week before the product was completely usable. Customer support was very helpful. though. Very much worth the wait, I think. Allow plenty of time for integration. Lots and lots of time needed.
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The developer APIs and SDKs are super easy to follow.
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Alternatives Considered
EZ Texting seemed to have a much more polished system in place from the sales to the onboarding team. EZ Texting also is very easy to get in touch with if you have any issues or just want further explanation on any of the features. With other companies it was not easy to get in touch with them.
Read full review
We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view
Read full review
Scalability
We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.
Read full review
No answers on this topic
Return on Investment
  • Generates at least 2 - 5 customer inquiries each time we send a text message to our list.
  • Provides up 97% delivery rates at least 99% of the time.
  • Support representatives typically get back to you in 24 - 48 hours.
  • I have been using ez texting for over 5 years and it is tremendous.
  • Has been used to sell services ranging from $100 to $600+ in price.
Read full review
  • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
  • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
  • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
Read full review
ScreenShots

EZ Texting Screenshots

Screenshot of EZ Texting Dashboard: View recent activity, upcoming campaigns, and access AI Assistant.Screenshot of Enhanced Image Library + Editor: Our enhanced Shutterstock integration helps you unlock and edit 450+ million free images and 20k design templates, giving you the license to create more scroll-stopping texts.Screenshot of AI Compose: Create engaging messages instantly with emojis, helpful templates, easy editing, multilingual translations, and more.Screenshot of Workflows: Effortlessly send texts triggered by actions and events to boost engagement and drive conversions. With a drag & drop editor, technical expertise or code is never required.Screenshot of Quickly create engaging texts with built-in tools, including AI Compose, to add personalization, trackable URLs, media, and more! Stay compliant with EZ Texting's SafeSTOP® feature.Screenshot of Reporting Made Easy: Get delivery confirmations, check on bounce rates and view opted-outs.

Twilio Screenshots

Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.