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F5 Distributed Cloud WAF (Web Application Firewall) vs. HubSpot Marketing Hub

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    F5 Distributed Cloud WAF (Web Application Firewall)

    Score9.2 out of 10
    N/AF5 Distributed Cloud WAF leverages F5's Advanced WAF technology, delivering WAF-as-a-Service and combining signature- and behavior-based protection for web applications. It acts as an intermediate proxy to inspect application requests and responses to block and mitigate a broad spectrum of risks stemming from the OW ASP Top 10, persistent and coordinated threat campaigns, bots, and layer 7 DoS.N/A

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    F5 Distributed Cloud WAF (Web Application Firewall)HubSpot Marketing Hub
    Editions & Modules
    No answers on this topic
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    F5 Distributed Cloud WAF (Web Application Firewall)HubSpot Marketing Hub
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    F5 Distributed Cloud WAF (Web Application Firewall)HubSpot Marketing Hub
    Considered Both Products
    F5
    No answer on this topic
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    178 Answers
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    158 Answers
    95%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    174 Answers
    96%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    129 Answers
    94%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    142 Answers
    89%
    Implementation went as expected
    31 Answers
    Features
    F5 Distributed Cloud WAF (Web Application Firewall)HubSpot Marketing Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of F5 Distributed Cloud WAF (Web Application Firewall) and HubSpot Marketing Hub
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    WYSIWYG email editor00 Ratings8.0347 Ratings
    Dynamic content00 Ratings7.6347 Ratings
    Ability to test dynamic content00 Ratings7.8322 Ratings
    Landing pages00 Ratings7.3375 Ratings
    A/B testing00 Ratings6.7299 Ratings
    Mobile optimization00 Ratings7.7370 Ratings
    Email deliverability reporting00 Ratings7.9378 Ratings
    List management00 Ratings8.9379 Ratings
    Triggered drip sequences00 Ratings8.3291 Ratings
    Lead Management
    Comparison of Lead Management features of F5 Distributed Cloud WAF (Web Application Firewall) and HubSpot Marketing Hub
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Lead nurturing automation00 Ratings7.9370 Ratings
    Lead scoring and grading00 Ratings6.9337 Ratings
    Data quality management00 Ratings7.6345 Ratings
    Automated sales alerts and tasks00 Ratings8.9314 Ratings
    Campaign Management
    Comparison of Campaign Management features of F5 Distributed Cloud WAF (Web Application Firewall) and HubSpot Marketing Hub
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Calendaring00 Ratings6.7319 Ratings
    Event/webinar marketing00 Ratings6.9262 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of F5 Distributed Cloud WAF (Web Application Firewall) and HubSpot Marketing Hub
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Social sharing and campaigns00 Ratings5.7355 Ratings
    Social profile integration00 Ratings6.1344 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of F5 Distributed Cloud WAF (Web Application Firewall) and HubSpot Marketing Hub
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    384 Ratings
    4% above category average
    Dashboards00 Ratings8.0381 Ratings
    Standard reports00 Ratings7.7377 Ratings
    Custom reports00 Ratings7.8339 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of F5 Distributed Cloud WAF (Web Application Firewall) and HubSpot Marketing Hub
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    API00 Ratings7.2264 Ratings
    Role-based workflow & approvals00 Ratings7.6295 Ratings
    Customizability00 Ratings7.8317 Ratings
    Integration with Salesforce.com00 Ratings6.8236 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.1104 Ratings
    Integration with SugarCRM00 Ratings7.093 Ratings
    Best Alternatives
    F5 Distributed Cloud WAF (Web Application Firewall)HubSpot Marketing Hub
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    F5 Big-IP Advanced WAF
    Score9.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    F5 Big-IP Advanced WAF
    Score9.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    F5 Distributed Cloud WAF (Web Application Firewall)HubSpot Marketing Hub
    Likelihood to Recommend
    9.2
    (180 ratings)
    7.5
    (670 ratings)
    Likelihood to Renew
    7.7
    (11 ratings)
    6.0
    (372 ratings)
    Usability
    9.1
    (3 ratings)
    7.6
    (121 ratings)
    Availability
    9.1
    (1 ratings)
    9.1
    (25 ratings)
    Performance
    9.1
    (1 ratings)
    8.9
    (17 ratings)
    Support Rating
    9.1
    (2 ratings)
    8.4
    (88 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (8 ratings)
    Online Training
    9.1
    (1 ratings)
    9.1
    (26 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    7.3
    (48 ratings)
    Configurability
    9.1
    (1 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.9
    (5 ratings)
    Product Scalability
    9.1
    (1 ratings)
    7.3
    (7 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.1
    (3 ratings)
    User Testimonials
    F5 Distributed Cloud WAF (Web Application Firewall)HubSpot Marketing Hub
    Likelihood to Recommend
    F5
    It is doing its job effectively, and its scalability is superb. So, if you have a mixed environment with cloud and on-premise systems to protect this product, provide a solution to the challenge. However, its management is more suited to DevOps teams rather than to the ones responsible for on-premise systems, making the management a bit more complex.
    Incentivized
    Read full review
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Pros
    F5
    • Layer seven attacks are becoming far more common. Traditionally it was always layered three, layer four, where you get an additional firewall, but with the application layer attacks become more frequent, more popular, et cetera. So having the web application firewall protecting us, and then with the recent Log4j, that's the most recent use case when it gave us that instant level of protection whilst we remediated the Log4j that we had that and the F5 Distributed Cloud WAF was protecting us.
    • I have a great relationship with the account manager, my account manager, and I think he drives the best price possible, um, for me, and I'm happy with that price.
    • F5 Distributed Cloud WAF is always innovating and evolving.
    • We run a very competitive proof value where we run numerous competitors against each other, and then we evaluate from that and then make the selection, and F5 Distributed Cloud WAF was the winner.
    Incentivized
    Read full review
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Cons
    F5
    • Lack of warnings, currently the console does not provide a warning when deleting key-value entry.
    • The web GUI could use some tweaking, currently no undo option when removing exclusion rules.
    • Configuration complexity, currently menus and options are hidden, making it hard to configure vs on prem.
    Read full review
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Likelihood to Renew
    F5
    We gave it an 8 because it protects our web apps well and is reliable. The WAF is flexible and meets most of our needs. It could improve in user interface and make integrations easier, but overall, it’s a solid and effective security tool for us.
    Incentivized
    Read full review
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Usability
    F5
    I believe is a solution that was designed from the start to be simple and easy to use. Coming from Imperva, it simply eased the burden and complexity of managing and securing our apps on different environments (cloud and on-prem). It easy to scale and very quick to deploy (as a cloud waf should be), provide us with DevOps integrations, visibility and automatic insights from multiple events that guarantee peace of mind for us analysts and opp managers.
    Incentivized
    Read full review
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Reliability and Availability
    F5
    Seems no issue
    Incentivized
    Read full review
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Performance
    F5
    Unnoticed slowness
    Incentivized
    Read full review
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Support Rating
    F5
    I never contacted support for this product.
    Incentivized
    Read full review
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    In-Person Training
    F5
    No answers on this topic
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Online Training
    F5
    Online training saves me lots of time
    Incentivized
    Read full review
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Implementation Rating
    F5
    Just make sure you origin servers have F5 IPs allowed.
    Incentivized
    Read full review
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Alternatives Considered
    F5
    The other one that I've used in the past, they're very similar and I haven't used it recently, so I can't do a side-by-side comparison today. But I can say that F5 does everything we want it to do consistent with what this other product did do and it's got enhanced features and of course we have a long history with F5 as a product set in general.
    Incentivized
    Read full review
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Scalability
    F5
    Dont see any issue so far
    Incentivized
    Read full review
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Return on Investment
    F5
    • The biggest gain for us was speed. Before F5 Distributed Cloud WAF, onboarding a new app to our WAF stack meant manual rule tuning, traffic sampling and regression testing. Right now, we spin up a service, tag it with the right policy and its ready (production ready) within hours
    Incentivized
    Read full review
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    ScreenShots

    F5 Distributed Cloud WAF (Web Application Firewall) Screenshots

    Product screenshotProduct screenshot

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.