TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Figma

    Score8.9 out of 10
    N/AFigma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.

    $15

    per month per editor

    Smaply

    Score6.7 out of 10
    N/AThe Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.

    $19

    per month per user

    UXPin

    Score7.9 out of 10
    N/AUXPin is a UX design platform with wireframing, prototyping and interactive mockup features.N/A
    Pricing
    FigmaSmaplyUXPin
    Editions & Modules
    Professional
    $144
    per year
    Organization
    $540
    per year
    Starter
    Free
    Free
    0 EUR
    per month per user
    Basic
    19 EUR
    per month per user
    Pro
    29 EUR
    per month per user
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    FigmaSmaplyUXPin
    Free Trial
    NoNoNo
    Free/Freemium Version
    YesYesNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    FigmaSmaplyUXPin
    Considered Multiple Products
    Figma
    Chose Figma
    Figma had the most powerful features for custom built development. UXPin is still a good out of the box choice for teams that don't want to build or maintain their own library, but Figma is what we needed to build and present a new custom UI for our product.
    Incentivized
    Chose Figma
    InVision and Figma are quite similar in terms of feature set and capabilities. While InVision is more popular for prototyping, the user experience on Figma is just a lot simpler and smooth. Sketch on the other hand, while being great didn't offer as many collaboration options …
    Incentivized
    Smaply
    Chose Smaply
    It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many …
    Incentivized
    Uxpin
    Chose UXPin
    The first thing I’ll say is the learning curve is way lighter on UXPin. Also UXPin updates their app, and performance routinely and adds new features based on community needs. It’s the first web-based tool that outputs code rendered in the browser from a design created in a …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    204 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    179 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    198 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    123 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    142 Answers
    No answers on this topic
    No answers on this topic
    Best Alternatives
    FigmaSmaplyUXPin
    Small Businesses
    Proto.io
    Score7 out of 10
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    Figma
    Score8.9 out of 10
    Medium-sized Companies
    UXPin
    Score7.9 out of 10
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    Figma
    Score8.9 out of 10
    Enterprises
    Marvel
    Score9 out of 10
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    Figma
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    FigmaSmaplyUXPin
    Likelihood to Recommend
    8.7
    (209 ratings)
    8.0
    (2 ratings)
    2.1
    (11 ratings)
    Likelihood to Renew
    10.0
    (7 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    7.9
    (41 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Availability
    5.5
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    5.1
    (17 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Professional Services
    8.2
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    FigmaSmaplyUXPin
    Likelihood to Recommend
    Figma
    I would recommend if you need to start from scratch a product UI or any customer journey that you need to implement that requires designing and visualizing different steps to complete a process. I would recommend that any design/UI/UX team brainstorm and make proposals that they can compare and discuss in a visual way.
    Incentivized
    Read full review
    Smaply
    The solution is suitable for complex journeys with many touchpoints.
    The tool has the advantage of being easy to use.
    On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before
    Incentivized
    Read full review
    Uxpin
    UXPin is an excellent resource for creating website and app flows and to better help our clients understand how their websites and apps will function. It also gives them a visual reference and some real-life application. It can be difficult for clients to truly understand how a website or an app flows from one page or screen to another via a phone call or web conference. UXPin helps us to illustrate these flows in a hands-on, visual format. UXPin also helps our clients understand the purpose of a sitemap. We used to send our clients a sitemap in an outline format. While many understood that the top-level items on the outline were the main navigation of their website and other items were child pages, several did not. We have found that using UXPin to show the main level navigation, how in-page navigation and child pages (drop-down menus from the main navigation) work has been an integral step in getting approval on sitemaps.
    Incentivized
    Read full review
    Pros
    Figma
    • Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
    • Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
    • Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.
    Incentivized
    Read full review
    Smaply
    • User journey map
    • Personas templates
    • Stakeholder maps
    • Free online courses
    Incentivized
    Read full review
    Uxpin
    • Smart elements are super nice because they allow me to create complicated features that will appear on every page. When the client wants to change something it is very easy to do so in one place.
    • Working on grid is important to me. Having the ability to change and manipulate that grid in UXPin is just what I need.
    • There are tons of add on features like Font Awesome icons and prebuilt stuff that not only looks great, but also just lets me get ideas across fast without committing to what the final design is going to look like.
    • I love the ability to edit things if I want. I can control several details, but it's not too overwhelming. They include various font options from Google fonts as well. You can design as much or as little as you want. The interface doesn't get in the way. It's there if you want it but has a simplicity that is nice.
    • Having a link on a live webpage is a necessity. As soon as you make changes, they are live. No more worrying about which is the latest version.
    • I'm a photoshop user so it has a few keyboard commands that are familiar like hold 'alt', click and drag to duplicate is nice!
    Incentivized
    Read full review
    Cons
    Figma
    • It will be great if Figma will consider having the Pages where interactions can be stitched together among the Pages and not just one page with so many Frames to create the stand-alone clickable prototype that can be used to simulate the intended UX
    • Bring back the Inspect Mode tab right on the right-side panel of the main workspace instead of hiding behind the Dev Mode.
    • Figma Slides feature could be improved quite a bit more in order to be easier to assemble slides into a presentation deck and having pre-built templates for slides can be useful too.
    Incentivized
    Read full review
    Smaply
    • Global look and feel
    • Export format
    • Text formating in sticky notes
    Incentivized
    Read full review
    Uxpin
    • No search and replace for fonts (missing or just to replace).
    • Tool is built for design/dev teams but does not integrate content teams in well.
    • If you are not careful you can get lost in designing interactions when you should be just creating building blocks - don’t over animate!!!
    • There is currently no “scrub” or click-drag interaction which limits touch capability testing/concepts.
    • Editing adaptive versions of designs is very time consuming, edits to not ripple through from master viewport size. All updates are manual, even when creating an adaptive version.
    • When a library item is updated, it can revert changes you have made unknowingly.
    • Video integration is limited to online video host aggregators such as IMGR, YouTube, and Vimeo.
    • Not a ton of info for a designer on how to use the expressions effectively.
    • Prototypes with a lot of interactions can get slow, especially on computers with a lot of security software. It’s best to work with UXPin to figure out what is blocking APIs, and JS.
    Read full review
    Likelihood to Renew
    Figma
    Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    We'll definitely continue to use UXPin. Right now it provides us with everything we need in order to deliver quality projects to our clients. If at any point in time, UXPin doesn't provide us with what we need, we'll start vetting other software out there that may be similar. My guess is that UXPin will continue to make updates and improvements so we'll likely stick with it for quite some time.
    Incentivized
    Read full review
    Usability
    Figma
    There's a bit of a learning curve, but generally I think it's both more powerful and intuitive that other UX design tools. Most of what I need to do as a designer can be done in this platform, from basic wireframes to creating a design system, to creating pixel perfect designs, to prototyping to dev handoff.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    No answers on this topic
    Reliability and Availability
    Figma
    The only regret I have is, its not available when there is no internet
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    No answers on this topic
    Performance
    Figma
    I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    No answers on this topic
    Support Rating
    Figma
    I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    As far as I know, my teams have only had to use the UXPin support once. The experience went really well. We just needed a bit of assistance with using the Documentation feature. UXPin's support was quick and helped my team in a matter of minutes. We will definitely reach out to their support without hesitation in the future.
    Incentivized
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    In-Person Training
    Figma
    In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    No answers on this topic
    Online Training
    Figma
    Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    No answers on this topic
    Alternatives Considered
    Figma
    Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
    Incentivized
    Read full review
    Smaply
    It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply
    Incentivized
    Read full review
    Uxpin
    Adobe XD is so much more than UXPin, with Adobe Cloud you can easily share designs as well. We used Adobe XD before changing to UXPin. At first UXPin seems so advanced and helpful, but don't get fooled. You're heavily limited in the long run, and after all the training and implementation of UXPin (both app-wise for IT but also training designers etc) it is not worth your time.
    Read full review
    Scalability
    Figma
    I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Uxpin
    No answers on this topic
    Return on Investment
    Figma
    • Allows us to get funding for further phases of the project (which is uncountable)
    • Well, it lets us show off when needed due to well suited UI-oriented character
    • Easily approachable by anyone (browser use)
    • User friendly interface
    • More advanced cooperation requires some of the users to have a license
    Incentivized
    Read full review
    Smaply
    • Time saving
    • Clarity for stakeholders
    • Sharing best practices
    Incentivized
    Read full review
    Uxpin
    • Saving money by using one tool for lo-fi wireframing, high fidelity wireframing, prototyping, and user testing, rather than four separate tools.
    • The ability to create and use team libraries enables us to create visually consistent designs with less effort than creating every single design from scratch, which allows us to save considerable time (and therefore money!)
    • In-platform collaboration saves our team a lot of time and energy. With everything in one place (wireframes, prototypes, user feedback, collaboration comments), we can all be on the same page about the design workflow and pinpoint discussion points that are based on up-to-date designs.
    Incentivized
    Read full review
    ScreenShots

    Smaply Screenshots

    Screenshot of Airport Experience Example Journey Map in Smaply EditorScreenshot of Airport Experience Example Journey Map ExportScreenshot of Airport Experience Example Journey Map A4 ExportScreenshot of Persona EditorScreenshot of Persona ExportScreenshot of Stakeholder Map Editor