Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Figma
Score 9.0 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Smaply
Score 6.8 out of 10
N/A
The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.
$19
per month per user
Pricing
FigmaSmaply
Editions & Modules
Professional
$144
per year
Organization
$540
per year
Starter
Free
Free
0 EUR
per month per user
Basic
19 EUR
per month per user
Pro
29 EUR
per month per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
FigmaSmaply
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FigmaSmaply
Considered Both Products
Figma

No answer on this topic

Smaply
Chose Smaply
It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many …
Top Pros
Top Cons
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User Ratings
FigmaSmaply
Likelihood to Recommend
9.2
(114 ratings)
8.0
(2 ratings)
Likelihood to Renew
10.0
(4 ratings)
-
(0 ratings)
Usability
8.5
(6 ratings)
-
(0 ratings)
Support Rating
8.2
(15 ratings)
-
(0 ratings)
User Testimonials
FigmaSmaply
Likelihood to Recommend
Figma
A solo developer or small team that wants to integrate development, feature planning and ui design in a single app can find a lot of value in using Figma, since the FigJam whiteboard and UI editor are in the same app. Business plans and software features can be mapped out on FigJam and then implemented in the UI editor, that way there is reduced context switching and teams can operate smoothly without having to toggle between multiple apps.
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Smaply
The solution is suitable for complex journeys with many touchpoints.
The tool has the advantage of being easy to use.
On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before
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Pros
Figma
  • As a visual designer, I spend 90% of my working time in Figma. So, as a design tool, Figma is mature and feature-rich. It covers all the basic needs and provides extras, such as simple prototyping and the ability to use external plugins.
  • Collaboration: It’s very easy to work together on the same file in Figma. You can easily brainstorm together or use Figma as a shared screen.
  • Smartness of components: Figma provides many adaptability options for components that allow building very flexible and scalable layouts.
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Smaply
  • User journey map
  • Personas templates
  • Stakeholder maps
  • Free online courses
Read full review
Cons
Figma
  • Access control - it wasn't apparent to me at first that a project was shared with everyone in the company vs just people i choose to share it with. I think the inverse should be the default.
  • Sometimes it struggles to import old sketch files - no clue how to make this better, but its frustrating
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Smaply
  • Global look and feel
  • Export format
  • Text formating in sticky notes
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Likelihood to Renew
Figma
It's by far the best tool and I feel delighted using it every day.
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Smaply
No answers on this topic
Usability
Figma
It's so simple to use! I have no background in UI design but basic designing and I was able to learn this software Figma within 3-5 days. There are tons of tutorials available on Youtube from so many popular YouTubers in the space, you can just go through them and start designing.
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Smaply
No answers on this topic
Support Rating
Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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Smaply
No answers on this topic
Alternatives Considered
Figma
Much more intuitive, Adobe XD fails to keep up with the newest market changes thus it did not let us stay on top of the technology. The big plus of Figma is that the majority of our clients worked with it, whereas it was not the case with Adobe XD. You can get similar results working with both, but the process will be different in Figmas favour
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Smaply
It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply
Read full review
Return on Investment
Figma
  • Negative -- the Figma mirror app is quite poorly connected with Figma itself, hence when we were conducting user testing, we got some incorrect data.
  • Positive -- time spent for discussion because we have something visual to base on discussion on
  • Negative -- it's difficult to find files and comments, which is a lost of time
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Smaply
  • Time saving
  • Clarity for stakeholders
  • Sharing best practices
Read full review
ScreenShots

Smaply Screenshots

Screenshot of Airport Experience Example Journey Map in Smaply EditorScreenshot of Airport Experience Example Journey Map ExportScreenshot of Airport Experience Example Journey Map A4 ExportScreenshot of Persona EditorScreenshot of Persona ExportScreenshot of Stakeholder Map Editor