Flow (discontinued) vs. Google Ads

If you are used to using apps such as Slack, Box or Harvest, you will have an easy time getting use to Flow's UI. Drag and drop features, messaging between users, @tagging for notifications that alert you not only on your desktop but your as well email are particularly useful. If you need projects done fast and easily between multiple teams this is a great application for your business. A particular scenario where Flow is NOT suitable would be if you are used to working soley from your phone. Flows mobile app is slow, not user friendly at all and hard to navigate. Also, you cannot use a mobile site because it directs you to using the app. This IMO is a great desktop project manager, but NOT mobile.

Incentivized

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

Incentivized

• Design: very easy to discern what is important at a glance. The UX just works; it's very well thought out.
• Ease of use: onboarding was a breeze. Was up and running in less than an hour.
• Support: in-app support is great, nice website too to find exactly the solutions we needed.

Incentivized

• Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
• Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
• Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.

Incentivized

• Better integration with Google Calendar -- it could be a bit clunky
• The mobile app didn't have as much functionality as one would like - you had to download two apps to access the features used on a desktop version

Incentivized

• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

Incentivized

I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

Incentivized

This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

Incentivized

We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

Incentivized

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

Flow, unlike Trello, offers its users a more organized interface and much more complete tools to carry out project management, which is why I consider that for the management of business projects of medium or large companies this tool covers the needs of each. In addition, its ease of use makes it much easier to adapt to this tool because it does not require a very learning curve

Incentivized

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

Incentivized

• Our biggest issue prior to flow was scrambling at the last minute to meet a project deadline. Flow has helped us manage tasks towards a deadline to execute more successful events and projects.
• Since Flow is being used across our entire organization, the speed at which we can collaborate cross-departmentally has increased. This is especially true of our communication and collaboration with our Marketing team.
• Flow has allowed our leadership team to be able to see the progress of a project at any time just by looking at that projects dashboard. This has both given them confidence as well as let them know when they need to intervene.

Incentivized

• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

Incentivized