Likelihood to Recommend Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments.
Read full review The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
Read full review Pros Plug into Salesforce. We live in Salesforce, so it's a must! Ease of use when designing boards. We love to all feel like graphic designers. Dashboards showing activity levels of all types. Storing assets within folloze. Makes it super easy to build a board fast. Cloning boards. Time saver!! Read full review Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences. Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints. Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach. Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign. Read full review Cons Integrating the contact form with our CRM has been a lengthy and on-going process We use iframe for some of our content pieces and I think it could look better than it does now We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice Read full review There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce. The sales cloud integration didn't give us the syncing or reporting we thought would be available. We would like to see more support from team members in the post-onboarding process. Read full review Likelihood to Renew Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
Read full review Usability Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product.
Read full review The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
Read full review Reliability and Availability sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
Read full review Performance pages load slow sometimes
Read full review Support Rating Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
Read full review Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
Read full review Online Training 5 as we did it with our own people in house and not with Folloze
Read full review Implementation Rating I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review Alternatives Considered Folloze does so much more than the other tools we evaluated, like
PathFactory and
Uberflip . Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice
Read full review JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
Read full review Contract Terms and Pricing Model cannot disclose
Read full review Scalability there are still a lot of things that need to be made available within the product
Read full review It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Read full review Return on Investment A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries. A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing. Read full review We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items. Read full review ScreenShots PFL Direct Mail Platform Screenshots