FormAssembly vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.3 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate the manual work of…
$59
per month
Google Forms
Score 8.6 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
FormAssemblyGoogle Forms
Editions & Modules
Atlas Explorer
Starting at $59.00
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FormAssemblyGoogle Forms
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyGoogle Forms
Considered Both Products
FormAssembly
Chose FormAssembly
Overall we were looking specifically for a Salesforce-connected form provider, and found FormAssembly offered the most dynamic and powerful suite of Salesforce integrations across the form vendors we evaluated. I would specifically highlight that the logic a user can create …
Chose FormAssembly
I still use Google for simple tasks, but FormAssembly really does it all.
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than Woobox, however.
Google Forms
Chose Google Forms
Google Forms are better than JotForm but not nearly as powerful as FormAssembly or Formstack. If you need integrations or more complex logic, then you will want to go with a more built-out form solution.
Chose Google Forms
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
Features
FormAssemblyGoogle Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
8.9
32 Ratings
11% above category average
Google Forms
7.0
121 Ratings
13% below category average
Survey templates9.020 Ratings8.1112 Ratings
Themes8.428 Ratings6.5110 Ratings
Custom logo/branding9.331 Ratings6.598 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
8.8
32 Ratings
5% above category average
Google Forms
8.5
119 Ratings
1% above category average
Changes to live survey8.824 Ratings9.2113 Ratings
Question design help8.326 Ratings7.896 Ratings
Multiple question types9.432 Ratings8.4118 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.6
29 Ratings
16% above category average
Google Forms
7.5
108 Ratings
9% below category average
Survey logic flexibility9.629 Ratings7.5108 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.2
31 Ratings
2% above category average
Google Forms
8.7
120 Ratings
8% above category average
Response tracking9.130 Ratings8.7118 Ratings
Data export9.129 Ratings8.7114 Ratings
Standard reports8.022 Ratings8.5111 Ratings
Custom reports7.321 Ratings9.285 Ratings
Analytics7.56 Ratings8.593 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
8.7
27 Ratings
1% above category average
Google Forms
8.7
114 Ratings
1% above category average
Access controls8.224 Ratings8.6111 Ratings
Compliance9.225 Ratings8.988 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.1
18 Ratings
13% below category average
Google Forms
8.6
88 Ratings
7% above category average
Vendor-offered crowdsourcing6.01 Ratings9.240 Ratings
Respondent restrictions8.218 Ratings8.186 Ratings
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FormAssemblyGoogle Forms
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User Ratings
FormAssemblyGoogle Forms
Likelihood to Recommend
9.8
(29 ratings)
9.7
(116 ratings)
Likelihood to Renew
7.7
(2 ratings)
10.0
(3 ratings)
Usability
9.5
(18 ratings)
9.2
(56 ratings)
Availability
10.0
(1 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
8.0
(48 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
FormAssemblyGoogle Forms
Likelihood to Recommend
FormAssembly
FormAssembly is really great for registrations, applications and collecting feedback. There are some times when we don't use it for feedback because it doesn't create graphs, and apparently the system our coworkers' department does. This is only an occasional issue for our department, so I don't really consider it a problem.
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Pros
FormAssembly
  • Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
  • Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
  • General form prefill options via query strings in the URL is a helpful feature.
  • The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Cons
FormAssembly
  • we could always use more styling options when it comes to the form builder
  • in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Likelihood to Renew
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
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Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Usability
FormAssembly
I've used FormStack and compared to FormAssembly it's connectors to Salesforce personally I think is much easier (Not sure if formstack had any changes since I've used them since 2019 only). I also like how it's easy to create new fields and easily map them to Salesforce and especially the calculated fields which really helps for creating assessment type forms for our clinical department.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
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Reliability and Availability
FormAssembly
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
FormAssembly
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
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Implementation Rating
FormAssembly
I didn't participate in the implementation.
Read full review
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
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Alternatives Considered
FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
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Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Scalability
FormAssembly
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
FormAssembly
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
ScreenShots

FormAssembly Screenshots

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