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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FormAssembly

    Score8.9 out of 10
    N/AFormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A

    Google Forms

    Score8.5 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
    Pricing
    FormAssemblyGoogle Forms
    Editions & Modules
    Atlas Explorer
    Contact Sales
    per month
    Atlas Team
    Contact sales
    Gov Cloud
    Contact sales
    Atlas Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FormAssemblyGoogle Forms
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    FormAssemblyGoogle Forms
    Considered Both Products
    FormAssembly
    Chose FormAssembly
    For forms, specifically, FA wins the ticket. Although they may not look as natural within our web ecosystem, they are far more secure. Which is what we prioritize.
    Incentivized
    Chose FormAssembly
    Overall we were looking specifically for a Salesforce-connected form provider, and found FormAssembly offered the most dynamic and powerful suite of Salesforce integrations across the form vendors we evaluated. I would specifically highlight that the logic a user can create …
    Incentivized
    Chose FormAssembly
    I still use Google for simple tasks, but FormAssembly really does it all.
    Incentivized
    Chose FormAssembly
    I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
    Incentivized
    Chose FormAssembly
    I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than Woobox, however.
    Incentivized
    Google
    Chose Google Forms
    We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
    Incentivized
    Chose Google Forms
    Google Forms are better than JotForm but not nearly as powerful as FormAssembly or Formstack. If you need integrations or more complex logic, then you will want to go with a more built-out form solution.
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    39 Answers
    98%
    Would buy again
    64 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    31 Answers
    100%
    Delivers good value for the price
    65 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    37 Answers
    92%
    Happy with the feature set
    60 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    20 Answers
    100%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    96%
    Implementation went as expected
    48 Answers
    Features
    FormAssemblyGoogle Forms
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of FormAssembly and Google Forms
    Feature
    FormAssembly
    8.4
    47 Ratings
    4% above category average
    Google Forms
    6.7
    123 Ratings
    18% below category average
    Survey templates8.430 Ratings7.7114 Ratings
    Themes7.943 Ratings6.2112 Ratings
    Custom logo/branding8.946 Ratings6.1100 Ratings
    Survey Content
    Comparison of Survey Content features of FormAssembly and Google Forms
    Feature
    FormAssembly
    8.6
    46 Ratings
    1% above category average
    Google Forms
    8.0
    121 Ratings
    6% below category average
    Changes to live survey8.539 Ratings8.9115 Ratings
    Question design help8.238 Ratings7.398 Ratings
    Multiple question types9.048 Ratings7.9120 Ratings
    Survey Logic
    Comparison of Survey Logic features of FormAssembly and Google Forms
    Feature
    FormAssembly
    9.0
    43 Ratings
    7% above category average
    Google Forms
    7.0
    110 Ratings
    18% below category average
    Survey logic flexibility9.045 Ratings7.0110 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of FormAssembly and Google Forms
    Feature
    FormAssembly
    8.1
    46 Ratings
    0% below category average
    Google Forms
    8.4
    122 Ratings
    3% above category average
    Response tracking8.745 Ratings8.3120 Ratings
    Data export8.945 Ratings8.1116 Ratings
    Standard reports7.936 Ratings7.9113 Ratings
    Custom reports7.433 Ratings9.286 Ratings
    Analytics7.56 Ratings8.594 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of FormAssembly and Google Forms
    Feature
    FormAssembly
    8.5
    41 Ratings
    2% below category average
    Google Forms
    7.9
    116 Ratings
    9% below category average
    Access controls8.239 Ratings7.8113 Ratings
    Compliance8.939 Ratings7.990 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of FormAssembly and Google Forms
    Feature
    FormAssembly
    7.0
    28 Ratings
    14% below category average
    Google Forms
    7.7
    90 Ratings
    5% below category average
    Vendor-offered crowdsourcing6.01 Ratings7.842 Ratings
    Respondent restrictions7.929 Ratings7.588 Ratings
    Best Alternatives
    FormAssemblyGoogle Forms
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FormAssemblyGoogle Forms
    Likelihood to Recommend
    8.9
    (53 ratings)
    9.3
    (127 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    7.0
    (4 ratings)
    Usability
    9.0
    (42 ratings)
    8.6
    (67 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    5.8
    (3 ratings)
    9.0
    (49 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    4.0
    (1 ratings)
    Ease of integration
    8.2
    (28 ratings)
    7.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FormAssemblyGoogle Forms
    Likelihood to Recommend
    FormAssembly
    Well suited to get information into Salesforce. For the pricepoint you have to pay and the workflow you have to set up it is less appropriate when using Microsoft 365. The Google connector is very simple and you can use it with forms, it hinders us that is not an option unless a workflow is used.
    Incentivized
    Read full review
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
    Read full review
    Pros
    FormAssembly
    • Integrating with Salesforce - mapping fields is straightforward, and custom formulas allow for some increased complexity in processing.
    • Scalability - we leverage the URL pre-fill and dynamic picklist features to use a single form for multiple different programs.
    • Simple form building via point-and-click is relatively easy. Hidden fields, conditionals, and repeat sections are useful features for more complex form needs.
    • Custom CSS option is useful - has allowed us to visually integrate FormAssembly forms onto our website via iframe.
    Incentivized
    Read full review
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Cons
    FormAssembly
    • FormAssembly could do a much better job supporting customers. As I mentioned, FormAssembly is critical to our day-to-day operations, so it is very important to us that support is prompt and reliable when we reach out. Unfortunately, this has not been our experience. For example, on more than one occasion, I had a support case open for months without hearing back, despite repeatedly following up.
    • FormAssembly could make troubleshooting and configuration updates easier by improving their user interface. Salesforce, for example, has a feature called "Where is this used?" for fields, which makes it easy to address bugs and make changes efficiently and effectively.
    • FormAssembly could benefit from improving training and support resources.
    Incentivized
    Read full review
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Likelihood to Renew
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Usability
    FormAssembly
    The UI is very intuitive and easy to use, even if you've never used a form building platform before. There is plenty of easy-to-find documentation so if you're unsure on anything, you can sense-check it. I also love the drag-and-drop form building. It is a breeze to use, especially compared to other form builders which are quite clunky, or where the functionality takes a lot of clicks to reach. Everything is easily accessible and ready to use with FormAssembly.
    Incentivized
    Read full review
    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
    Read full review
    Reliability and Availability
    FormAssembly
    No answers on this topic
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Performance
    FormAssembly
    No answers on this topic
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
    Read full review
    Support Rating
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
    Incentivized
    Read full review
    Implementation Rating
    FormAssembly
    I didn't participate in the implementation.
    Incentivized
    Read full review
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
    Read full review
    Alternatives Considered
    FormAssembly
    FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
    Incentivized
    Read full review
    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
    Read full review
    Scalability
    FormAssembly
    No answers on this topic
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
    Read full review
    Return on Investment
    FormAssembly
    • FormAssembly makes it easy to share registration forms with targeted groups of users
    • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
    • It's very easy to create registration forms quickly
    Incentivized
    Read full review
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

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