Formstack Forms vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Formstack Forms
Score 8.5 out of 10
N/A
Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.
$50
per month
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Formstack FormsMailchimp
Editions & Modules
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
Formstack FormsMailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill
More Pricing Information
Community Pulse
Formstack FormsMailchimp
Considered Both Products
Formstack Forms
Chose Formstack Forms
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the …
Mailchimp

No answer on this topic

Top Pros
Top Cons
Features
Formstack FormsMailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Formstack Forms
6.0
61 Ratings
26% below category average
Mailchimp
-
Ratings
Survey templates9.053 Ratings00 Ratings
Themes4.656 Ratings00 Ratings
Custom logo/branding4.658 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Formstack Forms
7.7
58 Ratings
11% below category average
Mailchimp
-
Ratings
Changes to live survey6.453 Ratings00 Ratings
Question design help8.01 Ratings00 Ratings
Multiple question types8.858 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Formstack Forms
7.3
58 Ratings
13% below category average
Mailchimp
-
Ratings
Survey logic flexibility7.358 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Formstack Forms
9.3
59 Ratings
12% above category average
Mailchimp
-
Ratings
Response tracking10.01 Ratings00 Ratings
Data export9.159 Ratings00 Ratings
Standard reports9.056 Ratings00 Ratings
Custom reports8.648 Ratings00 Ratings
Analytics10.01 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Formstack Forms
8.6
57 Ratings
3% above category average
Mailchimp
-
Ratings
Access controls8.855 Ratings00 Ratings
Compliance8.550 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Formstack Forms
8.0
1 Ratings
1% below category average
Mailchimp
-
Ratings
Vendor-offered crowdsourcing8.01 Ratings00 Ratings
Respondent restrictions8.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Formstack Forms
-
Ratings
Mailchimp
8.0
472 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1437 Ratings
Dynamic content00 Ratings7.8420 Ratings
Ability to test dynamic content00 Ratings7.9401 Ratings
Landing pages00 Ratings7.5325 Ratings
A/B testing00 Ratings8.0356 Ratings
Mobile optimization00 Ratings8.1431 Ratings
Email deliverability reporting00 Ratings8.5459 Ratings
List management00 Ratings8.1459 Ratings
Triggered drip sequences00 Ratings7.7317 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Formstack Forms
-
Ratings
Mailchimp
9.1
2 Ratings
17% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Formstack Forms
-
Ratings
Mailchimp
8.1
48 Ratings
6% above category average
Calendaring00 Ratings8.443 Ratings
Event/webinar marketing00 Ratings7.734 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Formstack Forms
-
Ratings
Mailchimp
8.2
42 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.340 Ratings
Social profile integration00 Ratings8.134 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Formstack Forms
-
Ratings
Mailchimp
7.5
457 Ratings
0% above category average
Dashboards00 Ratings7.7120 Ratings
Standard reports00 Ratings8.0455 Ratings
Custom reports00 Ratings6.948 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Formstack Forms
-
Ratings
Mailchimp
7.3
41 Ratings
4% below category average
API00 Ratings7.831 Ratings
Role-based workflow & approvals00 Ratings6.26 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.320 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.517 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.636 Ratings
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Formstack FormsMailchimp
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User Ratings
Formstack FormsMailchimp
Likelihood to Recommend
7.2
(74 ratings)
8.1
(496 ratings)
Likelihood to Renew
9.1
(12 ratings)
8.5
(51 ratings)
Usability
6.9
(6 ratings)
8.4
(373 ratings)
Availability
10.0
(2 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
3.4
(5 ratings)
7.8
(14 ratings)
Implementation Rating
10.0
(1 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Formstack FormsMailchimp
Likelihood to Recommend
Formstack
Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
Formstack
  • Allows for unique situations. As a school, we don't have the luxury of being cookie cutter. Neither do our forms.
  • Support. If we don't know how to do it, their support team has been very helpful and actually attempts to understand the issue on hand.
  • User friendliness. In our field we have a phrase: "what if you get hit by a bus?" With Formstack, you can "get hit by the bus" and someone else can jump in and still keep things running (this is used as a phrase for illness, not termination).
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Formstack
  • Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
  • Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
  • More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
Formstack
Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Formstack
I give it this rating because Ali feel like just about anyone can use this. Now with 7 billion people in the work I understand that’s not the case but I feel like Formstack get it pretty simple where a majority of humans could use it and navigate through. The only reason I didn’t give it a higher rating is because I think Google Forms is a little easier to use and that it’s pretty much impossible for any product to get a 10 on usability in my opinion.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
Formstack
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
Formstack
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Formstack
The agents in the original group, especially the ones in cahoots with the developers, are really solid and know what they're talking about--I'm looking at you, Collin. The 'Tier 1' support agents that typically reply to the tickets are really spotty. If you have an overly technical question, i.e. bugfix, or describe a feature from a few years back that randomly disappeared, these agents typically will give you what feels like a generic reply and not know what you're talking about.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Formstack
We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
Read full review
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Formstack
Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. Formstack is much more efficient if you do not have an in house programmer.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
Formstack
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Formstack
  • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
  • Immediate response - those that submit forms receive immediate response that their form has been submitted.
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.