Formstack Forms vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Formstack Forms
Score 7.5 out of 10
N/A
Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.N/A
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
Pricing
Formstack FormsIntuit Mailchimp
Editions & Modules
Enterprise
Contact sales team
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
Formstack FormsIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill
More Pricing Information
Community Pulse
Formstack FormsIntuit Mailchimp
Considered Both Products
Formstack Forms
Chose Formstack Forms
SurveyMonkey, Constant Contact and HubSpot Marketing Hub
Chose Formstack Forms
I haven't used SurveyMonkey in a while, but in my recent experience, Formstack Forms offers great functionality and ALSO integrates with the other Formstack products we have, such as Formstack Documents and Formstack Sign. This additional perk of integrations makes the …
Chose Formstack Forms
Cheaper than most alternatives and very easy to use
Other systems can be more complicated to setup
The system can be access from most anywhere
Chose Formstack Forms
I feel like Formstack is Google forms on steroids. They both serve the same purpose and I have more experience using Google forms but feel like I have more resources at my disposal with Formstack. Honestly, these are 2 only products I would use in this category, with Formstack …
Chose Formstack Forms
Wufoo and Formstack are very similar - almost as if they were built by the same company or ex-employees. Except Formstack UI was better and modern at least when we selected it. While the team was happy with Wufoo and Surveymonkey, our IT team picked Formstack based on their …
Chose Formstack Forms
We used Survey Monkey previously and the process of pulling data, reporting, and integrating the data was much easier and faster. The page logic let us shorten the end-user experience, and the layout and design were significantly improved. Our end-users reported a better user …
Chose Formstack Forms
Flexibility, tools and ROI are the reasons we chose Formstack. Data being exportable to other tools and systems we use also helped to make this determination. The level of complexity and conditional logic it has even at its most basic levels gives it an edge over most …
Chose Formstack Forms
I found Blackbaud NetCommunity to have a much steeper learning curve, and to be fairly expensive. I opted to use Formstack instead, which meant exporting/importing data with some regularity.
Chose Formstack Forms
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the …
Chose Formstack Forms
I am not aware of other competitors out there to FormStack other than modules or plug-ins deployed on WordPress or Drupal built sites. I do think that forms deployed through marketing automation platforms (HubSpot, Marketo, Pardot) are better alternatives due to the if-then …
Chose Formstack Forms
I didn't evaluate any other products.
Chose Formstack Forms
Formstack proved to be more robust, easier to use and friendlier to work with when questions/issues emerged.
Chose Formstack Forms
Formstack was much easier to use. Drag and drop creation made organizing and reorganizing easy. Forms were easy to brand and looked professional. Easy field creation and the breadth of field options made Formstack the forerunner.
Chose Formstack Forms
I have never used anything like Formstack before!
Chose Formstack Forms
I have began switching over to Form Assembly for our new sales cycle but have not started using it yet. I cannot give a good product evaluation or comparison because Formstack is the only product I have used.
Chose Formstack Forms
For run of the mill data collection, I have used Google Forms, Office 365 Excel Forms, and SharePoint lists. And in WordPress I have used Gravity Forms.

Google Forms and Office 365 are nice tools with not nearly the same feature-set available from Formstack. While they are …
Chose Formstack Forms
We have found that no other software gives us the freedom that Formstack does to be creative in our form building. Formstack has by far the most user-friendly interface of any other product we have used. We especially like the Digital Signature, SubAccounts and Calculating …
Chose Formstack Forms
Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. …
Chose Formstack Forms
Formstack allows for multiple users and provides a cleaner UI with richer features and automatic data analysis. GoogleForms is a free alternative, but offers none of these features.
Chose Formstack Forms
I've created multiple webforms from scratch & the Formstack API is much more efficient in both creating and managing/updating forms. When I was initially evaluating products (about a dozen or so), Formstack had the cleanest interface and most third-party integrations (payments, …
Intuit Mailchimp
Chose Intuit Mailchimp
More options and functionality
Chose Intuit Mailchimp
Mailchimp has the best deliverability of all the email marketing software I've used, and the most customizable design features.
Chose Intuit Mailchimp
These platforms have feature sets that are much better suited to B2B marketing than Intuit Mailchimp. In particular, the journey builders seem much better suited to long and complex business-to-business buying cycles like ours.
Chose Intuit Mailchimp
Intuit Mailchimp was far superior than Constant Contact. Also it was more affordable.

Afterwards, Intuit Mailchimp could not keep up with a full CRM like Highlevel.
Chose Intuit Mailchimp
When we switched long time ago from Constant Contact it was because Mailchimp demonstrated more innovative features to be adapted in our communications. At that time Constant Contact it was too limited and it was constructed mainly to send bulk emails. So when we saw what …
Chose Intuit Mailchimp
In some cases, Intuit Mailchimp is more user-friendly than some of these platforms. However, Intuit Mailchimp has been the most consistent. For example, some of these brands were acquired by larger companies and drastically changed their pricing models and offerings without …
Chose Intuit Mailchimp
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was …
Chose Intuit Mailchimp
We did not select this as we are happy with Intuit Mailchimp and this platform did not seem to be an upgrade for us.
Chose Intuit Mailchimp
Mailchimp is the gold standard currently for email campaigns.
Chose Intuit Mailchimp
The pricing and features for Mailchimp beat constant contact hands-down.
Chose Intuit Mailchimp
Intuit Mailchimp is more affordable, scalable for all team sizes, has a shorter SMS registration approval timeframe, integrates with more platforms, and doesn't require training to get started.
Chose Intuit Mailchimp
Mailchimp's email marketing is vastly superior to Bloomerang CRM or Fundraising (formerly Qgiv) but Mailchimp will integrate seemlessly to Bloomerang, so every email sent to a constituent will be recorded as a transaction. The email design blocks are much cleaner and easier to …
Chose Intuit Mailchimp
Constant Contact was overpriced and Action Network worked poorly.
Chose Intuit Mailchimp
It's been years since I used Hootsuite and I used it to schedule posts on our social media channels. I do not need to use Intuit Mailchimp for this.
Chose Intuit Mailchimp
I think it’s so much nicer than Active Campaign on every level.
Chose Intuit Mailchimp
We went back to Flodesk due to their services being much more cost effective. We send emails to tens of thousands of people at a time, and we only pay $35/month for Flodesk
Chose Intuit Mailchimp
I used constant contact years ago like 15-20... so Im unusre, I did not take the time to learn Intuit Mailchimp I hired someone.
Chose Intuit Mailchimp
The user functionally is way better but we keep them on our list of CRM items due to the call features.
Chose Intuit Mailchimp
We ended up going with Intuit Mailchimp because of the templates and the pricing. While we didn’t actually use Constant Contact, just looking through it, Intuit Mailchimp seems much easier to use as well.
Chose Intuit Mailchimp
My business was not allowed on other SMS services. The ridiculous rules the others have to deal with make it difficult to send anything for tactical training. It is used by many other businesses I know, so it seemed trustworthy. I don't like using services I have never heard of.
Chose Intuit Mailchimp
We do not use other programs and have not used other programs for this.
Features
Formstack FormsIntuit Mailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Formstack Forms
8.5
Ratings
6% above category average
Intuit Mailchimp
-
Ratings
Survey templates8.70 Ratings00 Ratings
Themes8.00 Ratings00 Ratings
Custom logo/branding8.80 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Formstack Forms
7.6
Ratings
11% below category average
Intuit Mailchimp
-
Ratings
Changes to live survey6.70 Ratings00 Ratings
Question design help8.00 Ratings00 Ratings
Multiple question types8.10 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Formstack Forms
7.7
Ratings
8% below category average
Intuit Mailchimp
-
Ratings
Survey logic flexibility7.70 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Formstack Forms
8.7
Ratings
7% above category average
Intuit Mailchimp
-
Ratings
Response tracking10.00 Ratings00 Ratings
Data export10.00 Ratings00 Ratings
Standard reports7.70 Ratings00 Ratings
Custom reports5.80 Ratings00 Ratings
Analytics10.00 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Formstack Forms
10.0
Ratings
15% above category average
Intuit Mailchimp
-
Ratings
Access controls10.00 Ratings00 Ratings
Compliance10.00 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Formstack Forms
8.0
Ratings
1% below category average
Intuit Mailchimp
-
Ratings
Vendor-offered crowdsourcing8.00 Ratings00 Ratings
Respondent restrictions8.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Formstack Forms
-
Ratings
Intuit Mailchimp
8.1
Ratings
6% above category average
WYSIWYG email editor00 Ratings8.30 Ratings
Dynamic content00 Ratings8.00 Ratings
Ability to test dynamic content00 Ratings8.00 Ratings
Landing pages00 Ratings8.30 Ratings
A/B testing00 Ratings7.70 Ratings
Mobile optimization00 Ratings8.10 Ratings
Email deliverability reporting00 Ratings8.70 Ratings
List management00 Ratings8.20 Ratings
Triggered drip sequences00 Ratings7.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Formstack Forms
-
Ratings
Intuit Mailchimp
8.9
Ratings
13% above category average
Lead nurturing automation00 Ratings7.40 Ratings
Lead scoring and grading00 Ratings10.00 Ratings
Data quality management00 Ratings8.30 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Formstack Forms
-
Ratings
Intuit Mailchimp
8.0
Ratings
8% above category average
Calendaring00 Ratings7.50 Ratings
Event/webinar marketing00 Ratings8.50 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Formstack Forms
-
Ratings
Intuit Mailchimp
8.2
Ratings
11% above category average
Social sharing and campaigns00 Ratings8.20 Ratings
Social profile integration00 Ratings8.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Formstack Forms
-
Ratings
Intuit Mailchimp
8.3
Ratings
12% above category average
Dashboards00 Ratings8.50 Ratings
Standard reports00 Ratings8.50 Ratings
Custom reports00 Ratings7.80 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Formstack Forms
-
Ratings
Intuit Mailchimp
7.8
Ratings
5% above category average
API00 Ratings7.90 Ratings
Role-based workflow & approvals00 Ratings8.30 Ratings
Customizability00 Ratings5.60 Ratings
Integration with Salesforce.com00 Ratings8.50 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.30 Ratings
Integration with SugarCRM00 Ratings8.10 Ratings
Third-party software integrations00 Ratings8.10 Ratings
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User Ratings
Formstack FormsIntuit Mailchimp
Likelihood to Recommend
7.7
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
2.0
(0 ratings)
10.0
(0 ratings)
Usability
9.2
(0 ratings)
8.5
(0 ratings)
Availability
10.0
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.9
(0 ratings)
Support Rating
6.4
(0 ratings)
8.8
(0 ratings)
Implementation Rating
1.0
(0 ratings)
7.4
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Formstack FormsIntuit Mailchimp
Likelihood to Recommend
Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
Read full review
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
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Pros
  • Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience.
  • Formstack integrates well with HubSpot, our marketing automation platform of choice.
  • Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot.
Read full review
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
  • Buggy Updates: Formstack tends to make on-the-fly updates that break features. We run into this about once a year
  • Appearance: the forms are starting to look dated compared to some of the competitors (looking at you, Typeform)
  • Dynamic Data: passing data from one field to another is not-exactly doable
  • Paid Add-Ons: the price for Formstack is already an arm and a leg; the fact that they have additional monthly paid add-ons is frustrating
  • User Limits: user accounts barely do anything outside of 'view/edit' permissions, thus the low volume allocated seems a bit greedy at $10/user/mo for more
Read full review
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
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Likelihood to Renew
Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
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We love the product. One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received. They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users. I would be surprised if anyone reacted negatively to the change.
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Usability
I give it this rating because Ali feel like just about anyone can use this. Now with 7 billion people in the work I understand that’s not the case but I feel like Formstack get it pretty simple where a majority of humans could use it and navigate through. The only reason I didn’t give it a higher rating is because I think Google Forms is a little easier to use and that it’s pretty much impossible for any product to get a 10 on usability in my opinion.
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It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences.
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Reliability and Availability
No answers on this topic
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
No answers on this topic
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Formstack has awesome support! They are always quick to respond and genuinely care for their clients' success. They will work with you to find a solution or let developers know about your feature request. There are a few things on the feature request forum that I wish they would implement sooner, but I am at least grateful that they give clients a space to voice their ideas and take them into consideration.
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Any time we needed their help or support they responded promptly, friendly, and straightforwardly. It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires
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Implementation Rating
We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
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I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
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Alternatives Considered
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the program!
Read full review
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
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Scalability
No answers on this topic
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
  • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
  • Immediate response - those that submit forms receive immediate response that their form has been submitted.
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  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.